CNBC
How Latinos are contributing to economic growth in the U.S.
Read more
Yahoo Finance
There is ‘V shaped’ recovery happening in the Latino economy: Hispanic Business leader
Read more
MSNBC
Biden says uplifting Latino communities critical to U.S. success
Read more
Miami Herald
Piece profiling Sol Trujillo, L’ATTITUDE and those participating, including John Donahoe, CEO of Nike; Tony Vinciquerra, CEO of Sony; and Emilio Estefan.
Read more
Forbes
The $2.6 Trillion U.S. Latino Market: The Largest And Fastest Growing Blindspot Of The American Economy
Read more
CNBC
Why Latinos Are Driving the Increase in Homeownership
Read more
Un Nuevo Dia (Telemundo)
Emilio Estefan talks about L’ATTITUDE, an initiative that exalts the role of Latinos in the United States.
Read more
The San Diego Union Tribune
Joe Biden courts Latino voters at San Diego virtual conference
Read more
Agencia EFE
Biden says his campaign is “doing well with Hispanic voters”
Read more
AL DÍA NEWS Media
Why Latinos will jump-start the economy
Read more
AL DÍA NEWS Media
A CEO who gets it: Hispanics Key to Future Growth
Read more
Yahoo Finance
Despite Pandemic, New NAHREP Survey on Household Wealth Shows U.S. Latinos Remain Resilient and Optimistic
Read more
Diario Libre
Joe Biden to speak at a conference on the future of Latinos in the US
Read more
CNBC Squawk Box Interview with Sol Trujillo
Yahoo! Finance
L’ATTITUDE Convenes A-List Celebrities And Entertainment Luminaries To Shine Spotlight On The Latino Factor Fueling New Mainstream Economy.
Read more
Latin Business Today
L’ATTITUDE Convenes A-List Celebrities And Entertainment Luminaries To Shine Spotlight On The Latino Factor Fueling New Mainstream Economy.
Read more
Market Watch
L’ATTITUDE Convenes A-List Celebrities And Entertainment Luminaries To Shine Spotlight On The Latino Factor Fueling New Mainstream Economy.
Read more
Los Angeles Times en Español
Longoria, Estefan, Canelo y Pitbull encabezan el foro virtual sobre latinos que impulsan la nueva economía.
Read more
The San Diego Union Tribune en Espańol
Conferencia L’ATTITUDE 2020 se realizará en formato virtual desde San Diego.
Read more
Latino Loop
L’ATTITUDE 2020 “The New Mainstream Economy: Restart and Rebound” will be live-cast…
Read more
La Opinión
L’Attitude 2020: famosos como Pitbull, Carlos Ponce, Canelo y los Estefan serán protagonistas del foro virtual.
Read more
Living Out Loud
L’Attitude 2020: L’ATTITUDE 2020 to Feature A-List Celebrities Pitbull, Eva Longoria, Gloria Estefan and More.
Read more
Escuchaz
L’ATTITUDE Celebrará El Empoderamiento Latino.
Read more
Forbes
Piece is stemming from an interview with Sol Trujillo, sharing his insights on the New Mainstream Economy and how the Latino cohort is important to the restart and rebound of the economy. Sol provides his expertise to share with corporate America.
Read more
Los Angeles Times
Piece stemming from an interview with Emilio Estefan, partner of L’ATTITUDE. The piece includes information about this year’s event and mentions Sol Trujillo and Gary Acosta as the co-creators.
Read more
Forbes
Piece dissects how the Latino cohort has been hit hard during the pandemic, but ultimately are the ones who will fueling the economic recovery. L’ATTITUDE is mentioned in the article for being a conference that highlights the value of the Latino cohort and educates executives and all individuals on the importance of this cohort.
Discover the full article
CNN Business
Piece stemming from an interview with Oscar Munoz, United Airlines Chairman and L’ATTITUDE speaker. Focus is on the airline industry impact during the pandemic.
Learn more now
CNN TV Clip
CNN Business
Piece stemming from an interview with Oscar Munoz, United Airlines Chairman and L’ATTITUDE speaker. The piece highlights how Munoz was the first Hispanic CEO of a major US airline. L’ATTITUDE and Sol Trujillo are mentioned in the article.
Watch the video
CNN Interview Video
EFE Feature
Article stems from an interview with Sol Trujillo on L’ATTITUDE and his take on the Latino cohort and the New Mainstream Economy.
Read the full article
L’ATTITUDE in Print: Wall Street Journal
L’ATTITUDE appears in the Wall Street Journal ahead of the 2020 event. Share the image or download the PDF below.
L’ATTITUDE in Print: Wall Street Journal
L’ATTITUDE appears in the Wall Street Journal ahead of the 2020 event. Share the image or download the PDF below.
L’ATTITUDE in Print: Barron’s
L’ATTITUDE appears in the Wall Street Journal ahead of the 2020 event. Share the image or download the PDF below.
L’ATTITUDE in Print: Wall Street Journal
L’ATTITUDE appears in the Wall Street Journal ahead of the 2020 event.
Share the image or download the PDF below.
Download the PDF version.
Wall Street Journal Op-Ed by Sol Trujillo
Read Sol Trujillo’s Op-Ed, Latino Workers Save America from Stagnation, in the Wall Street Journal. It’s a powerful piece that reflects the facts and data about us latinos. Share the image or download the PDF below.
Download the PDF version.
Watch Sol Trujillo on CNBCHD
Watch Sol Trujillo on CNBC for another inspiring and insightful piece about the U.S. Latino GDP and the unveiling of the LDC US Latino GDP report; plus the importance of L’ATTITUDE. Watch the video using the player on this page, or click the link below to download it.
Click here to download the video
Steve Forbes What’s Ahead Podcast
teve Forbes invited L’ATTITUDE Co-Founder Sol Trujillo to join him on his podcast, What’s Ahead, to discuss The New Mainstream Economy.
Listen to the Podcast.
Hola USA’s Latinext Issue
The Hollywood Reporter
KUSI News San Diego
San Diego Tribune en Español
L’ATTITUDE Co-Founder featured in Wall Street Journal
L’ATTITUDE Co-Founder Gary Acosta was featured in the Wall Street Journal in an article titled “Wave of Hispanic Buyers Shores Up U.S. Housing Market”. Click here to read a PDF version of the article, or read it on The Wall Street Journal website.
L’ATTITUDE in Print: Barron’s
L’ATTITUDE appears in Barron’s ahead of the 2019 event.

L’ATTITUDE in Print: Hispanic Executive Magazine
L’ATTITUDE appears in Hispanic Executive Magazine ahead of the 2019 event.

CNBCHD Squawk On The Street interview with Sol Trujillo
L’ATTITUDE co-founder Sol Trujillo is interviewed about the Latino economy in a segment televised by
CNBCHD Squawk On The Street on September 10, 2018.
Wall Street Journal Article by Sol Trujillo
Read the op-ed written by L’ATTITUDE co-founder Sol Trujillo about how the ‘Latino Factor’ will save America’s economy. The article was published in the Wall Street Journal on August 29,2018. Click here to read a PDF version of the article, or read it on The Wall Street Journal website.
L’ATTITUDE in Print
Click here to download the L’ATTITUDE print ad.
Social Media
Click on any of the Social Media clips below to launch the gallery view
- Vice President Joseph R. Biden, Jr. Joins L'ATTITUDE For An Exclusive Address
- Fortune 500 C-Suite Executives Convene to Chart a Path Towards Economic Restart
- L'ATTITUDE Convenes A-List Celebrities And Entertainment Luminaries To Shine Spotlight On The Latino Factor Fueling New Mainstream Economy
- Leading Brands Endorse The New Mainstream Economy, Champion Path Towards Growth
- Leading Brands Endorse The New Mainstream Economy, Champion Path Towards Growth


