On September 8 – 11, 2018, L’ATTITUDE kicked off its inaugural event in San Diego, CA.

Federico Peña is the former United State Secretary of Transportation from 1993 to 1997 during the Clinton Presidency. Peña negotiated international aviation agreements with 41 nations during his term, pressing for increased freedom for airlines to serve markets. He implemented the first international aviation policy for the U.S. since the Carter Administration. This strategy opened up aviation markets around the world, contributing to the revitalization of the aviation industry.

Dara Khosrowshahi is the CEO of Uber, one of the largest ride sharing platforms in the world. Prior to that, he spent 12 years as the CEO of Expedia and during that time was able to quadruple revenue.

A-Rod is a former professional baseball shortstop and third baseman. He played 22 seasons in the MLB for the Seattle Mariners, Texas Rangers, and New York Yankees. Rodriguez is considered one of the greatest baseball players of all time. Rodriguez achieved a .295 batting average, 696 home runs, over 2,000 runs batted in (RBI), and over 2,000 runs and 3,000 hits.