On September 8 – 11, 2018, L’ATTITUDE kicked off its inaugural event in San Diego, CA.

Co-Founders, Sol Trujillo and Gary Acosta welcomed thousands of attendees to the 4 day event; and were joined onstage by world-renowned thought-leaders, CEO’s, celebrities, politicians, and innovators for discussion surrounding The New Mainstream Economy, driven by US Latinos.

2018 Headliners

55 WORLD-CLASS INDIVIDUALS

Zoe Saldana
Actor/Entrepreneur
Zoe Saldana is a trained dancer who's become a leading actress in Hollywood, having starred in blockbusters like 'Star Trek,' 'Avatar' and 'Guardians of the Galaxy.'
Zoe Saldana
Actor/Entrepreneur
Federico Peña
Former Transportation Secretary
Federico Peña is the former United State Secretary of Transportation from 1993 to 1997 during the Clinton Presidency. Peña negotiated international aviation agreements with 41 nations during his term, pressing for increased freedom for airlines to serve markets. He implemented the first international aviation policy for the U.S. since the Carter Administration. This strategy opened up aviation markets around the world, contributing to the revitalization of the aviation industry.
Federico Peña
Former Transportation Secretary
Dara Khosrowshahi
CEO, Uber
Dara Khosrowshahi is the CEO of Uber, one of the largest ride sharing platforms in the world. Prior to that, he spent 12 years as the CEO of Expedia and during that time was able to quadruple revenue.
Dara Khosrowshahi
CEO, Uber
Alex Rodriguez (A-Rod)
MLB All-Star & Entrepreneur
A-Rod is a former professional baseball shortstop and third baseman. He played 22 seasons in the MLB for the Seattle Mariners, Texas Rangers, and New York Yankees. Rodriguez is considered one of the greatest baseball players of all time. Rodriguez achieved a .295 batting average, 696 home runs, over 2,000 runs batted in (RBI), and over 2,000 runs and 3,000 hits.
Alex Rodriguez (A-Rod)
MLB All-Star & Entrepreneur
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