2021 Agenda
Check Back To Keep Up To Date, More Exciting Announcements To Come

7:30 AM – 8:00 AM

National Release of the 2021 LDC U.S. Latino GDP Report

The much anticipated 2021 Latino Donor Collaborative U.S. Latino GDP Report will be released, with national media paying close attention to learn if U.S. Latino GDP growth is continuing, and where U.S. Latino economic output now rates compared to that of the world’s major countries. We are all eager to learn the how the U.S. Latino GDP rate of growth compares to our country’s total GDP growth, as well as that of all other major economies in the world, and its impact on the New Mainstream Economy.

8:30 AM – 8:35 AM

Leading The Way

This is an uplifting, fast-paced, fact-based video introduction of L’ATTITUDE 2021, creating a visual collage of how U.S. Latinos are leading the way in the New Mainstream Economy. Prepare to see yourself in the spotlight of our country’s economic future.

8:35 AM – 8:55 AM

The Three Partners Have L’ATTITUDE

Learn how L’ATTITUDE is leading the way in building awareness across the country about U.S. Latinos, and why the three partners in L’ATTITUDE are such committed and optimistic advocates of the New Mainstream Economy. Hear their personal objectives for U.S. Latinos and all Americans, what actions they champion across our economy, and what each are most excited about regarding the L’ATTITUDE 2021 experience, including the possible announcement of a new partner on the L’ATTITUDE team.

8:55 AM – 9:25 AM

U.S. Latino GDP: The Metric for all Americans

This insightful discussion will reveal how our growth as a country should not be measured only by the growth of the stock market, but also by our gross domestic product (GDP), and why GDP is the only true measure of how our economy is working for every American, not just the fortunate few. The participants will then create the context for understanding the full significance of the U.S. Latino contribution to the New Mainstream Economy and the total GDP growth of our country.

9:25 AM – 9:50 AM

Fireside Chat with Brian Moynihan, Chairman of the Board and CEO, Bank of America

Sol Trujillo sits down with one of America’s most influential business and financial executives to give you personal insights into how Bank of America is leading the way in capitalizing on the total growth of our country, and how important the growth of the U.S. Latino cohort is in that mix. In this personal conversation, you’ll learn about the values, motivations, and objectives that drive this executive as his company and its brand evolve as leaders in the New Mainstream Economy.

9:50 AM – 10:10 AM

The Fun Begins

Throughout the four days of L’ATTITUDE, you’ll have a VIP seat for some great entertainment featuring U.S. Latino artists, performers, and celebs, both famous and soon-to-be-famous. We’re keeping each a surprise, and all we’ll say is, “We’re sure you’ll be leading the way with your cheers and applause.”

10:10 AM – 10:35 AM

Fireside Chat with Bob Chapek, CEO of The Walt Disney Company

This is truly a rare opportunity for you to hear directly from the CEO of one of America’s most loved brands about what’s happening behind the scenes at Disney that will create excitement across the entire New Mainstream Economy. Sol Trujillo and Mr. Chapek will talk candidly about the entertainment world, the U.S. Latino presence in that world, and why, in this New Mainstream Economy, they will lead the way forward because of their growth, their youth, and their leadership in the consumption of digital entertainment across all media.

1:00 PM – 1:25 PM

Opening the Afternoon on a High Note

We’ve all heard that right after lunch is nap time. Not today! This rollicking entertainment feature will kick off the first afternoon of L’ATTITUDE with a true wake-up call.

1:25 PM – 1:50 PM

On Target Leadership

Target has been on fire in the last few years with a very integrated and focused strategy. Leveraging that strategy through its leadership team, governance, and board, as well as its operating and marketing tactics, through the last three years it has grown its enterprise value by ninety-eight percent. In this exclusive conversation, we will hear from lead independent director, Monica Lozano, how a focus on its New Mainstream growth customers is creating tremendous value.

1:50 PM – 2:15 PM

U.S. Latino Representation on Corporate Boards - A Report Card on Performance

In the last decade, Latinos lost ground in representation on corporate boards. Learn how the Latino Corporate Directors Association (LCDA) is changing the corporate governance landscape. LCDA brings together the largest network of executive talent to serve on corporate boards across all sectors. Which companies are adding Latinos to their boards and which are not? You won´t want to miss the key findings, trends, and insights into corporate America’s latest board diversity practices as they pertain to the U.S. Latino cohort.

2:15 PM – 2:25 PM

The Reel Deal

A movie short with exciting insight into U.S. Latinos in the New Mainstream Economy.

2:25 PM – 2:50 PM

Fireside Chat with Craig Menear, Chairman and CEO, The Home Depot

In an in-depth conversation with Craig Menear, you will hear what it is the CEO of one of the fastest growing retailers in America thinks about every day. This revealing chat will help you understand how Home Depot, which began as a small company, has grown today into one of the largest retailers in our country. This is an intriguing story of entrepreneurship, innovation, focus, and execution, and how Home Depot is growing today, and will continues its growth in New Mainstream Economy.