2021 Agenda
Check Back To Keep Up To Date, More Exciting Announcements To Come

WEDNESDAY, SEPTEMBER 29
Wednesday - 9/29 7:30 AM – 8:00 AM

Press Briefing: Release of the 2021 LDC U.S. Latino GDP Report

The much-anticipated 2021 Latino Donor Collaborative U.S. Latino GDP Report will be released, with national media paying close attention to learn if U.S. Latino GDP growth is continuing, and where U.S. Latino economic output now rates compared to that of the world’s major countries. We are all eager to learn how the U.S. Latino GDP rate of growth compares to our country’s total GDP growth, as well as that of all other major economies in the world, and its impact on the New Mainstream Economy. The LDC 2021 U.S. Latino GDP Report is sponsored by Wells Fargo.


Speakers:

Ana Valdez, Executive President, Latino Donor Collaborative

Matthew Fienup, Chief Economist, Center for Economic Research & Forecasting

David Hayes Bautista, Chief Demographer, Center for the Study of Latino Health and Culture

Sol Trujillo, Co-Founder L’ATTITUDE

Wednesday - 9/29 8:30 AM – 8:35 AM

Leading The Way

This is an uplifting, fast-paced, fact-based video introduction of L’ATTITUDE 2021, creating a visual collage of how U.S. Latinos are leading the way in the New Mainstream Economy. Prepare to see yourself in the spotlight of our country’s economic future.

Wednesday - 9/29 8:35 AM – 8:55 AM

NBC News Anchor, Stephanie Ruhle Brings Her L’ATTITUDE as She Helps Kick off the Event with the Founding Partners

What better way to get the inside story on L’ATTITUDE than to have NBC News Senior Business Correspondent, Stephanie Ruhle, explore the driving thoughts behind the L’ATTITUDE 2021 agenda! Stephanie will also help welcome the newest L’ATTITUDE partner, Oscar Munoz of United Airlines. You’ll learn how the partners view L’ATTITUDE in leading the national discussion of the New Mainstream Economy. The partners will also welcome to the stage Brian Moynihan, Chairman of the Board and CEO of our presenting sponsor, Bank of America, with a special thank you, and his comments about Bank Of America’s sponsorship of L’ATTITUDE 2021.


Speakers:

Sol Trujillo, Co-Founder L’ATTITUDE

Gary Acosta, Co-Founder and CEO, NAHREP

Emilio Estefan, Partner L’ATTITUDE

Oscar Munoz, Partner, L’ATTITUDE

Brian Moynihan, Chairman of the Board and CEO of Bank of America


Moderator:

Stephanie Ruhle, NBC News Senior Business Correspondent, Anchor, and Stephanie Ruhle Reports on MSNBD

Wednesday - 9/29 8:55 AM – 9:25 AM

U.S. Latino GDP: The Metric for all Americans

This insightful discussion will reveal how our growth as a country should not be measured simply by the growth of the stock market, but by the most explanatory metric, our gross domestic product (GDP), and why GDP is the only true measure of how our economy is working for every American, not just the fortunate few. The participants will then create the context for understanding the full significance of the U.S. Latino contribution to the New Mainstream Economy and the total GDP growth of our country.


Speakers:

Ana Valdez, Executive President, Latino Donor Collaborative

Matthew Fienup, Chief Economist, Center for Economic Research & Forecasting

David Hayes Bautista, Chief Demographer, Center for the Study of Latino Health and Culture

Sol Trujillo, Co-Founder L’ATTITUDE


Moderator: Stephanie Ruhle, NBC News Senior Business Correspondent

Wednesday - 9/29 9:25 AM – 9:50 AM

Fireside Chat with Brian Moynihan, Chairman of the Board and CEO, Bank of America

Sol Trujillo sits down with Brian Moynihan, Chairman and CEO of Bank of America, to find out how Bank of America is working to improve the financial lives of individuals, families and businesses across the country, including programs and services specifically designed for the growing number of Latinos. In this personal conversation, you’ll learn about the values and motivations that drive Bank of America’s focus on Responsible Growth, and how the company plans to continue delivering for its clients, communities and employees for years to come.


Speakers:

Brian Moynihan, Chairman of the Board and CEO of Bank of America

Sol Trujillo, Co-Founder L’ATTITUDE

Wednesday - 9/29 9:50 AM – 10:10 AM

A Conversation with Gloria Estefan and Emilio Estefan

NBC News Anchor, Stephanie Ruhle conducts an up close and personal interview about their legendary careers and all they are working on today in television, film, and music.

Wednesday - 9/29 10:10 AM – 10:35 AM

Fireside Chat with Bob Chapek, CEO of The Walt Disney Company

This is truly a rare opportunity for you to hear directly from the CEO of one of America’s most loved brands about what’s happening behind the scenes at Disney that will create excitement across the entire New Mainstream Economy. Sol Trujillo and Mr. Chapek will talk candidly about the entertainment world, the U.S. Latino presence in that world, and why, in this New Mainstream Economy, they will lead the way forward because of their growth, their youth, and their leadership in the consumption of digital entertainment across all media. Plus, we’ll have a few treats along the way!


Speakers:

Bob Chapek, CEO, The Walt Disney Company

Sol Trujillo, Co-Founder L’ATTITUDE

Wednesday - 9/29 1:25 PM – 1:50 PM

Target: Leading the Way in the New Mainstream Economy

Target has been on fire in the last few years with a very integrated and focused strategy leveraging the New Mainstream Economy. In this exclusive conversation, we will hear from lead independent director, Monica Lozano, how a focus on its New Mainstream growth customers is creating tremendous value.


Speakers:

Monica Lozano, Board Director, Target

Sol Trujillo, Co-Founder L’ATTITUDE

Wednesday - 9/29 1:50 PM – 2:15 PM

LCDA Board Report: Where are the U.S. Latina(o)s on Corporate Boards?

In the last decade, Latina(o)s lost ground in representation on corporate boards. Learn how the Latino Corporate Directors Association (LCDA) is working to change the corporate governance landscape by bringing to light performance data. What companies are adding Latina(o)s to their boards, and who is not? You won't want to miss the key findings, trends, insights, and conversations.


Speakers:

Esther Aguilera, President & CEO, LCDA


Moderator: Contessa Brewer, CNBC Correspondent
Wednesday - 9/29 2:15 PM – 2:25 PM

Homeownership: U.S. Latinos Leading the Way … Again

NAHREP National President, Sara Rodriguez, shares data from the State of Hispanic Homeownership Report and presents NAHREP’s original short film


Speakers: TBA
Wednesday - 9/29 2:25 PM – 2:50 PM

Fireside Chat with Craig Menear, Chairman and CEO, The Home Depot

In an in-depth conversation with Craig Menear, you will hear what it is the CEO of one of the fastest growing retailers in America thinks about every day. This is an intriguing story of how a company is continuously evolving itself by understanding who its customers were, are, and will be, as they continue to grow year after year in this New Mainstream Economy.


Speakers:

Craig Menear, Chairman and CEO, The Home Depot

Sol Trujillo, Co-Founder L’ATTITUDE

Wednesday - 9/29 5:30 PM – 5:50 PM

Reflecting on 2020 and Moving Forward

Reconnect with last year’s LATINXT recipients Alexa Mansour and Rhenzy Feliz as they reflect on what has happened since last year’s event, what exciting news they have to share, and help celebrate this year’s LATINXT honorees.


Speakers:

Alexa Mansour, Actor, The Walking Dead: World Beyond

Rhenzy Feliz, Actor, Encanto

Wednesday - 9/29 5:50 PM – 7:00 PM

53 Million and One

Jerry Ascencio revives his one man show about his success as an immigrant in America. 53 Million and One first premiered in 2015 and was performed more than 50 times over the next two years.