AMERICAN SOCIETY & LIFESTYLE

Energizing cultivation of education and networking for innovative entrepreneurs and business leaders driving the economy forward.

SEPTEMBER 26 – 29, 2019 | SAN DIEGO, CA

Confirmed Headliners

34 world-class individuals will help define the opportunities

Robert Rodriguez
Filmmaker/Entrepreneur
Robert Rodriguez is an American filmmaker famous for directing the Spy Kids films, The Faculty, The Adventures of Sharkboy and Lavagirl, Planet Terror, and Machete. Rodriguez is also known for co-directing the 2005 crime thriller Sin City and the 2014 sequel, Sin City: A Dame to Kill For. In 2013, Rodriguez worked with Univision to launch his own cable television channel called El Rey.
Robert Rodriguez
Filmmaker/Entrepreneur
Zoe Saldana
Actor/Entrepreneur
Zoe Saldana is a trained dancer who's become a leading actress in Hollywood, having starred in blockbusters like 'Star Trek,' 'Avatar' and 'Guardians of the Galaxy.'
Zoe Saldana
Actor/Entrepreneur
Alex Rodriguez (A-Rod)
MLB All-Star & Entrepreneur
A-Rod is a former professional baseball shortstop and third baseman. He played 22 seasons in the MLB for the Seattle Mariners, Texas Rangers, and New York Yankees. Rodriguez is considered one of the greatest baseball players of all time. Rodriguez achieved a .295 batting average, 696 home runs, over 2,000 runs batted in (RBI), and over 2,000 runs and 3,000 hits.
Alex Rodriguez (A-Rod)
MLB All-Star & Entrepreneur
Chef José Andrés
Chef/Entrepreneur
Andrés is credited with introducing Americans to both avant-garde and traditional Spanish cooking. Born in the northern region of Asturias and raised outside of Barcelona, Andrés chose cooking as his life's work at the age of 15.
Chef José Andrés
Chef/Entrepreneur
Nicky Jam
Singer/Songwriter
Nicky Jam is a world famous Reggaeton singer and songwriter. Most recently, he performed the official song "Live It Up" with American rapper Will Smith and Kosovar singer Era Istrefi at the closing ceremony of the 2018 FIFA World Cup in Moscow, Russia. His more popular songs include X, Travesuras, Te Busco, El Perdón, Hasta el Amanecer and El Amante.
Nicky Jam
Singer/Songwriter
Tim Sloan
CEO and President, Wells Fargo Bank
Tim Sloan was elected chief executive officer of Wells Fargo & Company and a member of the Board of Directors in October 2016. A 30-year company veteran, Tim had led the company's Wholesale Banking business beginning in 2014 – overseeing approximately 50 different businesses, including Capital Markets, Commercial (middle market) Banking, Commercial Real Estate, Asset Backed Finance, Equipment Finance, Corporate Banking, Insurance, International, Investment Banking, and Treasury Management.
Tim Sloan
CEO and President, Wells Fargo Bank
Sol Trujillo
Leading Business Executive/Entrepreneur
Solomon D. ("Sol") Trujillo is an American businessman, global media-communications and technology executive. He has served as the CEO of Telstra, US West, Orange S.A. and has held executive positions in United States Federal government and state governments.
Sol Trujillo
Leading Business Executive/Entrepreneur
Oscar Munoz
CEO, United Airlines
Oscar Munoz is the CEO of United Airlines. Previously, Oscar served in various financial and strategic capacities at some of the world's most recognized consumer brands, including AT&T, Coca-Cola Enterprises, and PepsiCo. In March 2017, Munoz was named "Communicator of the Year for 2017" by PRWeek.
Oscar Munoz
CEO, United Airlines
Thomas Friedman
Pulitzer Prize Winning Journalist & Author
Thomas L. Friedman is an internationally renowned author, reporter, and, columnist–the recipient of three Pulitzer Prizes and the author of six bestselling books, among them From Beirut to Jerusalem and The World Is Flat.
Thomas Friedman
Pulitzer Prize Winning Journalist & Author
Luis Fonsi
Singer/Songwriter
Bio coming soon.
Luis Fonsi
Singer/Songwriter
Maria Hinojosa
Journalist, NPR
As the anchor and executive producer of the NPR show Latino USA, Maria Hinojosa has helped tell America's untold stories and brought to light unsung heroes here and abroad. On her Emmy Award-winning talk show Maria Hinojosa: One-on-One, Hinojosa has informed millions of Americans about the fastest growing group in our country.
Maria Hinojosa
Journalist, NPR
Henry Cisneros
former HUD Secretary
Henry Cisneros served as the 10th Secretary of Housing and Urban Development (HUD) in the administration of President Bill Clinton from 1993 to 1997. As HUD Secretary, Cisneros was credited with helping achieve the nation's highest ever rate of homeownership through public housing developments and policies. Prior to that role, he was the first Hispanic-American mayor of a major U.S. city, San Antonio, Texas from 1981 to 1989.
Henry Cisneros
former HUD Secretary
Federico Peña
former Transportation Secretary
Federico Peña is the former United State Secretary of Transportation from 1993 to 1997 during the Clinton Presidency. Peña negotiated international aviation agreements with 41 nations during his term, pressing for increased freedom for airlines to serve markets. He implemented the first international aviation policy for the U.S. since the Carter Administration. This strategy opened up aviation markets around the world, contributing to the revitalization of the aviation industry.
Federico Peña
former Transportation Secretary
Ken Salazar
former U.S. Senator and Interior Secretary
Ken Salazar became the first Hispanic American from Colorado to serve in the U.S. Senate from 2005-2011. A fifth-generation Coloradan, Salazar crafted a reputation as an independent voice supporting agricultural and conservation interests and an advocate for comprehensive immigration reform.
Ken Salazar
former U.S. Senator and Interior Secretary
Raúl Alarcón
CEO, SBS
Raúl Alarcón is the CEO of SBS, Spanish Broadcasting System, one of the largest owners and operators of radio stations in the United States. Alarcón is responsible for the company's long-range strategic planning and operational matters and has proven to be instrumental in the acquisition and related financing of each of SBS station.
Raúl Alarcón
CEO, SBS
Don Baer
Global Chairman, Burson, Cohn & Wolfe
Don Baer is the Worldwide Chair and CEO of the global strategic communications firm Burson-Marsteller and Chairman of the PBS Board. His career has spanned leading roles as a media and communications executive for a wide range of business, government and non-profit organizations. He also served as the senior advisor to then-president Bill Clinton.
Don Baer
Global Chairman, Burson, Cohn & Wolfe
Daisy Lopez-Cid
2018 NAHREP President
Daisy Lopez-Cid is the 2018 President for the National Association of Hispanic Real Estate Professionals® (NAHREP®) and Broker/Owner of RE/MAX Premier Properties in Kissimmee, Florida. An avid advocate for homeowner rights and sustainable homeownership, she often travels to the state capitol and Washington D.C. to meet with lawmakers. In 2013, Florida Governor Rick Scott appointed Ms. Lopez-Cid to the Valencia College District Board of Trustees where she provides insight to direction of the college’s policies.
Daisy Lopez-Cid
2018 NAHREP President
Michael Crow
President, Arizona State University
Michael Crow is the President of Arizona State University. He is guiding the transformation of ASU into one of the nation's leading public metropolitan research universities, an institution that combines the highest levels of academic excellence, inclusiveness to a broad demographic, and maximum societal impact–a model he terms the "New American University."
Michael Crow
President, Arizona State University
Gary Acosta
Co-Founder & CEO, NAHREP
Gary Acosta is the co-founder and CEO of the National Association of Hispanic Real Estate Professionals (NAHREP®) and a 25-year veteran of the housing industry. In his capacity as CEO of NAHREP, he created the Hispanic Wealth Project, a 501c3 non-profit organization with a strategic plan to triple Hispanic household wealth by 2024. Mr. Acosta has also founded or co-founded several mortgage, real estate and technology companies including New Vista Asset Management and CounselorMax.
Gary Acosta
Co-Founder & CEO, NAHREP
Ted Acosta
Americas Vice Chair of Risk, EY
Ted Acosta began his career as a practicing white-collar and regulatory attorney both in private practice and with the US Federal government. He has spent the last 16 years at EY where he focused on assisting clients with internal investigations and compliance program structures for US regulatory obligations, as well as foreign standards.
Ted Acosta
Americas Vice Chair of Risk, EY
Ruth Marcus
Editor & Columnist, The Washington Post; Contributor, MSNBC
Ruth Marcus is the deputy editorial page editor for The Washington Post. She also writes a weekly column and contributes to the PostPartisan blog. A graduate of Yale College and Harvard Law School, she was a finalist for the Pulitzer Prize for Commentary in 2007.
Ruth Marcus
Editor & Columnist, The Washington Post; Contributor, MSNBC
Beatriz Acevedo
Founder, Mitú
Beatriz Acevedo is a three-time Emmy Award winning producer and digital media pioneer with more than 20+ years experience creating content for major TV networks from the Food Network to Discovery to USA Network. Beatriz has dedicated her life’s work to creating opportunities for Latino youth in an effort to empower their voices, and to diversify and influence culturally relevant depictions of Latinos in media.
Beatriz Acevedo
Founder, Mitú
Ron Brownstein
Senior Editor, The Atlantic; Senior Political Analyst, CNN
Ronald Brownstein is a CNN senior political analyst, regularly appearing across the network's programming and special political coverage. He also serves as Atlantic Media's Editorial Director for Strategic Partnership and is in charge of long-term editorial strategy.
Ron Brownstein
Senior Editor, The Atlantic; Senior Political Analyst, CNN
Carlos Gutierrez
former Secretary of Commerce
Carlos Gutierrez is a former United States Secretary of Commerce. He served as the 35th U.S. Secretary of Commerce from 2005 to 2009 under President George W. Bush.
Carlos Gutierrez
former Secretary of Commerce
Ralph de la Vega
Chairman, De La Vega Group
Ralph de la Vega is the former Vice Chairman of AT&T Inc. and CEO of AT&T Business Solutions and AT&T International. As a native of Cuba, De la Vega is the epitome of the American Dream having served in numerous executive roles, philanthropic endeavors, and company boards.
Ralph de la Vega
Chairman, De La Vega Group
Dara Khosrowshahi
CEO, Uber
Dara Khosrowshahi is the CEO of Uber, one of the largest ride sharing platforms in the world. Prior to that, he spent 12 years as the CEO of Expedia and during that time was able to quadruple revenue.
Dara Khosrowshahi
CEO, Uber
Dr. Paul Jacobs
Chairman and CEO, XCOM-Tech
Dr. Paul Jacobs is the former CEO and Executive Chairman of Qualcomm. He was a key architect of Qualcomm's strategic vision and he has served as a leader in the field of mobile communications for more than 25 years.
Dr. Paul Jacobs
Chairman and CEO, XCOM-Tech
Linda Alvarado
Co-owner, Colorado Rockies
Linda Alvarado is the co-owner of the major league baseball franchise, the Colorado Rockies and also the CEO of Alvarado Construction. She is the first Hispanic female to co-own a major league team and has proven to be successful in both the male-dominated sports world and construction industry.
Linda Alvarado
Co-owner, Colorado Rockies
Guillermo Diaz, Jr.
Chief Information Officer, Cisco
Guillermo Diaz, Jr., is the Chief Information Officer responsible for Cisco’s global Information Technology organization, along with its strategy and services. His focus is on driving the business outcomes critical to the secure digital transformation of Cisco, its customers and partners. Guillermo is the executive sponsor of Conexión, Cisco’s Latino employee resource network and the Cisco Veterans employee network.
Guillermo Diaz, Jr.
Chief Information Officer, Cisco
Daisy Khan
Author, Reformer & Founder, WISE
Daisy Khan is one of the most prominent female Muslim leaders in the United States. As the Executive Director of the Women's Islamic Initiative, Khan not only empowers Muslim women around the globe, but also tirelessly works to help non-Muslims better understand the true teachings of Islam and to build bridges of acceptance between faiths.
Daisy Khan
Author, Reformer & Founder, WISE
Eduardo Padrón
President, Miami Dade College
Since 1995, he has served as President of Miami Dade College (MDC), the largest institution of higher education in America with more than 165,000 students. In 2016, President Barack Obama awarded him the Presidential Medal of Freedom, the highest civilian honor in the U.S., for being a prominent national voice for access and inclusion in higher education.
Eduardo Padrón
President, Miami Dade College
Leo Pareja
CEO, Remine
Leo Pareja entered real estate at just 19 years of age and by 28 he was the #1 Keller Williams Agent in the world. In 2012 he co-founded and continues to co-own Washington Capital Partners, one of the largest private lending companies in the mid-Atlantic region. Pareja is the 2017 President of NAHREP and has a board seat at NAR (National Association of Realtors®.)
Leo Pareja
CEO, Remine
John C. Maxwell
Author, Speaker, and Leadership Expert
John C. Maxwell is an American author, speaker, and leadership expert who has written more than 100 books, primarily focusing on leadership. He has authored several New York Times bestselling books and was named #1 leadership expert in the world by Inc. Magazine in 2014.
John C. Maxwell
Author, Speaker, and Leadership Expert
Adela de la Torre
President, San Diego State University
Bio coming soon.
Adela de la Torre
President, San Diego State University
Paul Fipps
Chief Digital Officer, Under Armour
Bio coming soon.
Paul Fipps
Chief Digital Officer, Under Armour
Dennis Muilenburg
CEO, Boeing
Bio coming soon.
Dennis Muilenburg
CEO, Boeing
Thaddeus Arroyo
CEO, AT&T Business Services
Thaddeus was appointed Chief Executive Officer of AT&T Business in December 2016. He is responsible for the company's integrated global Business Solutions organization, which serves more than 3 million business customers in nearly 200 countries and territories, including nearly all of the world's Fortune 1000 companies.
Thaddeus Arroyo
CEO, AT&T Business Services
Rick Sanchez
Journalist
Rick Sanchez has been a journalist, correspondent and television news anchor for over 30 years, and spent nearly a decade in cable news–first at MSNBC and then at CNN. Rick is currently a contributor for FOX News, FoxNewsLatino.com and MundoFOX. He also hosts a weekday radio show called The Rick Sanchez Show.
Rick Sanchez
Journalist
Geoff Colvin
Senior Editor at Large, Fortune Magazine
Geoff Colvin is the Fortune Magazine Senior Editor at Large. He is a bestselling author of both Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will and Talent is Overrated: What Really Separates World-Class Performers from Everybody Else. As a speaker, Colvin has engaged hundreds of audiences around the world. He has analyzed companies and business leaders worldwide as they confront the largest issues of our time, and has seen what distinguishes the winners from the losers.
Geoff Colvin
Senior Editor at Large, Fortune Magazine
Tim Shriver
Chairman, Special Olympics
Shriver leads the International Board of Directors for the Special Olympics and serves together with over 5.6 million Special Olympics athletes in 172 countries to promote health, education, and a more unified world through the joy of sports. Shriver joined Special Olympics in 1996. He is a leading educator who focuses on the social and emotional factors in learning. He is the author of the New York Times Best Selling book Fully Alive – Discovering What Matters Most.
Tim Shriver
Chairman, Special Olympics
Steven Ellis
Head of Innovation, Wells Fargo
Steve Ellis is Wells Fargo's Executive Vice President and Head of Innovation. He is responsible for accelerating the company's delivery of next-generation customer-inspired technologies, products, and services. Ellis has been a champion for customer-centric innovation since he joined the company more than three decades ago
Steven Ellis
Head of Innovation, Wells Fargo
Cesar Conde
Chairman of NBCUniversal Telemundo Enterprises
Cesar Conde is Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises. As Chairman, Conde is responsible for the operations and international expansion of NBCUniversal businesses outside of North America. Under Conde's leadership, Telemundo hit a historic milestone in 2016, by ranking as the #1 Spanish-language network.
Cesar Conde
Chairman of NBCUniversal Telemundo Enterprises
Nick Bailey
CEO, Century 21 Real Estate
Nick Bailey serves as the president and chief executive officer for Century 21 Real Estate LLC, the exclusive residential real estate brand of L'ATTITUDE. In this role, Bailey leads the iconic C21® brand and the organization’s approximately 8,000 independently owned and operated offices and more than 118,000 independent sales professionals in 80 countries and territories worldwide. Bailey has over 21 years of industry experience as a licensed broker, and opened a real estate brokerage where he actively listed and sold properties.
Nick Bailey
CEO, Century 21 Real Estate
Aida Álvarez
Former SBA Administrator
Aida Álvarez has had a successful career as a journalist, investment banker and public servant. She was the first Latino woman to hold a U.S. cabinet-level position as the administrator of the Small Business Administration during Bill Clinton's presidency. She also has more than a decade of experience in corporate finance, working as a vice president of Public Finance for both Bear Stearns and First Boston.
Aida Álvarez
Former SBA Administrator
Father Gregory Boyle
Founder & Director, Homeboy Industries
The Rev. Gregory J. Boyle, S.J., is the founder of Homeboy Industries in Los Angeles, the largest gang intervention, rehabilitation and re-entry program in the world. Homeboy Industries employs and trains former gang members in a range of social enterprises, as well as provides critical services to 15,000 men and women who walk through its doors every year seeking a better life.
Father Gregory Boyle
Founder & Director, Homeboy Industries
Cindy Robbins
Chief People Officer, Sales Force
Bio coming soon.
Cindy Robbins
Chief People Officer, Sales Force
Maria Teresa Kumar
President & CEO, Voto Latino
Bio coming soon.
Maria Teresa Kumar
President & CEO, Voto Latino
Andrés Martinez
Professor of Practice, The Cronkite School, Arizona State University
Andrés Martinez is a special advisor to ASU President Michael Crow, a professor of practice in the Cronkite School and the editorial director of Future Tense, a Washington, D.C.-based ideas journalism partnership between ASU, Slate magazine, and New America. Martinez is focused on building media and research partnerships for ASU in both Mexico and Washington.
Andrés Martinez
Professor of Practice, The Cronkite School, Arizona State University
Catherine Cortez Masto
United States Senator (NV)
Born and raised in Las Vegas, Catherine Cortez Masto has spent her career fighting for Nevada’s working families. She served two terms as Attorney General of Nevada and, in November 2016, became the first Latina and the first woman from Nevada ever elected to the United States Senate.
Catherine Cortez Masto
United States Senator (NV)

Location Details

L’ATTITUDE will be hosted at the Grand Hyatt, a bay-front gem at the heart of San Diego’s Gaslamp District. This dynamic location offers a spectacular waterfront resort-like setting coupled with a bustling urban nightlife experience.

Grand Hyatt

1 Market Place, San Diego, CA 92101
(619) 232-1234