Farfan, a seasoned marketing executive, has established his career by leveraging music, sports, entertainment, technology, and culture to build brands. Farfan is currently working at the NFL as a culture marketing strategist. Prior to joining to the NFL, Farfan was a strategic advisor at J Wolf Advisors consulting brands like McDonalds, Miller Coors, New Balance, and TIDAL in these areas. Farfan worked as VP of Marketing for Verizon and also was the head of the Music and Entertainment group across PepsiCo Beverages North America. Farfan also served as marketing positions at Microsoft, MTV Networks, and JP Morgan Chase, respectively.
In 2005, he co-founded the UA School of Business for Young Women, a New York City High School Charter School that fosters the development and growth of socially conscious young women to become business leaders. Additionally, Farfan also founded JUMP Nation; a New York State non-profit youth mentoring organization.
Mr. Farfan holds a Master of Arts from Columbia University and a Master of Business Administration from New York University, Stern School of Business. On his spare time, he is a professor at Stillman School of Business at Seton Hall University.