about America’s Latino Factor
The facts are clear: U.S. Latinos are making America younger, more entrepreneurial, more likely to be employed, and increasingly affluent. They are contributing disproportionately to America’s productivity and economic growth. The Latino Factor is a critical driver of America’s New Mainstream Economy.
LATINOS POWER THE U.S.ECONOMY WITH A $ 2.3 TRILLION GDP
Download The 2019 LDC US Latino GDP Report here
View the report on the Latino Donor Collaborative website here
LATINOS ARE GROWING AMERICA’S WORKFORCE AS BABY BOOMERS RETIRE
From 2010 to 2015, 70% of the U.S. workforce increase is attributed to U.S. Latinos.
From 2007 to 2012, Latino-owned businesses increased 47%, while non-Latino businesses shrank by 2%.
By 2020 (not far away) U.S. Latinos will make up 74% of the growth in new workers.
Over 10,000 Baby Boomers retire every day.
LATINOS ARE INCREASING U.S. PRODUCTIVITY and GDP
U.S. Latinos produced $2.13 Trillion Gross Domestic Product (GDP) in 2015.
At 58.6 Million, Latinos are 18% of U.S. population.
From 2007 to 2012, U.S. Latinos accounted for 86% of total net new business formations in America.
LATINOS ARE LEADERS IN THE USE OF TECHNOLOGY
The percentage of internet-using Latino adults has increased from 64% to 84% between 2009 and 2015, a growth rate faster than that of whites (80% to 89% internet use in the same period).
94% of U.S. Latinos say they use a mobile device to access the internet, compared to 85% of white internet users.
On a typical weekday, three-quarters of U.S. Latinos get their news from internet sources, nearly equal to the share who do so from television.
Latinas are adopting all types of technology at a higher pace than U.S. females. Online Latinas are more likely than their non-Hispanic white counterparts to own smartphones at 77% (vs. 55%).
Latinos are heavy social media users—over-in dexing compared to non-Hispanics on their usage of Facebook (77% vs. 73%), YouTube (62% vs. 58%), Instagram (40% vs. 30%), and Snapchat (32% vs. 21%).
Latinos are 62% more likely than non-Hispanics to rely on social networking sites for healthcare information.
TAPPING THE LATINO MARKET IS KEY TO CONSUMER SALES GROWTH
U.S. Latinos drive approximately 70-100% of sales growth for automobile makers, including Honda, Ford, Chevy, Hyundai and Kia.
In the year ended October 2017, U.S. Latino consumers outspent non-Latino consumers per capita in 12 of the 16 primary (FMCG) fast-moving consumer goods landscape.
Latinos purchase 23% of all movie tickets.
75% of the $1.5 Billion of tickets sold to the movie franchise Fast & Furious have been purchased by non-Caucasions.
U.S. Latinos index 16% higher than the rest of the population in the usage of mobile and social media.
LATINOS WILL SUSTAIN THEIR CONTRIBUTIONS OVER TIME
The average age of U.S. Latinos is 29, versus 43 for Anglo Americans.
Latinos also have a lifespan that’s 3 years longer than the rest of the population.
Latinos are America’s long-term consumers and buyers of goods and services.
IMMIGRANTS ARE IMPROVING AMERICA’S ECONOMY AND LAW & ORDER
Immigrant-led households across the country collectively paid $223 Billion in federal taxes and $104 Billion in combined state and local taxes in 2014.
The Social Security Administration estimated that unauthorized immigrants were responsible for a $12 Billion revenue increase for Social Security in 2010 alone.
Ending DACA would reduce Social Security contributions by $33.1 Billion over a decade.
About 4% of the U.S. population consists of immigrants from Mexico; that group creates almost 10% of new businesses in the U.S.
Foreign-born people make up more than 13% of the U.S. population, but only 5.6% of inmates in federal, state and local prisons are foreign-born.
The incarceration rate for native-born Americans is 1.53% compared to 0.85% for undocumented immigrants and 0.47% for legal immigrants.
From 1990 to 2013, when the U.S. population that is foreign-born increased from 7.1% to 13.1%, the violent crime rates plummeted 48% across the country.
Only two-tenths of a percent of DACA enrollees have been removed from the program after committing crimes or being identified as gang members.
LATINOS ARE CREATING JOBS FOR AMERICA
86% of all net new businesses were formed by Latinos.
In the last decade Latinos launched the majority of all new businesses in the U.S.,generating almost 4.3 Million new companies.
Latino-owned businesses with employees create nearly 3 Million American jobs.
LATINOS ARE CONTRIBUTING TO AMERICA’S INCOME GROWTH
Since 2005, 29% of America’s growth in real income has been from U.S. Latinos.
U.S. Latino purchasing power is growing 70% faster than non-Latino.
By 2020 Latino purchasing power is projected to top $1.7 Trillion.
EDUCATION IS A LATINO IMPERATIVE
In just 5 years, Latinos will be 30% of all public school students.
In 2014, 35% of all U.S. Latinos age 18 to 24 were enrolled in college.
The increase in college enrollment is larger among Latinos than any other cohort.
However - the U.S. will need 11.9 Million additional Latino degree holders by 2050 to bring that number to our national average.
83% of Latinos surveyed say education was important to their vote in 2016. 3 Million American jobs.
VOTER PARTICIPATION BY LATINOS CAN INFLUENCE ELECTIONS
2016, 9.2% of voters in the presidential election were Latino.
In 2016, 28% of Latino voters were first-time voters. That compares to only 15% of African-American voters and 16% of white voters being first-time voters.
Latino eligible voters are growing fast at more than 66,000 every month.
Still not even half of the Latino population is voting age yet.
The 115th Congress has a record 45 Latino members.
Latino influence on the country’s direction could be much greater if the voter participation rate increased from the 48% of eligible voters who actually voted in 2012.
GROWTH IN HOME OWNERSHIP IS BEING DRIVEN BY LATINOS
Since 2000, U.S. Latino households represent 42% of overall household growth in this country.
In 2016, Latinos accounted for 56% of the growth in homeownership.
From 2010 to 2030, U.S. Latinos are projected to account for 52% of all new homeowners in America.
LATINOS IMPACT AMERICAN CULTURE
The #1 streamed song of all time is “Despacito” with 7.3B streams
The Fast and the Furious film franchise has now earned $5.8B worldwide, making it the most successful franchise in Universal Studios history and the seventh highest-grossing film series of all time
Spider-Man into the Spider-Verse broke barriers by being the first film to feature an Afro-Latino superhero, taking home the Oscar for Best Animated Feature in 2019
Jennifer Lopez and Shakira made history at Super Bowl LIV as the first two Latina women to co-headline the halftime show
According to the MPAA, Latinos have the highest annual movie attendance per capita, going to the cinema an average of 4.7 times in the year (MPAA THEME Report 2019)
Five of the top 10 most viewed music video releases of 2019 are from Latin American artists, and six of the top 10 most viewed artists globally for 2019 are Latin artists (Forbes)
LATINAS ARE A GROWING ECONOMIC FORCE
From 2007 to 2012, Latina-owned companies increased 87%.
Between 2013 and 2015, 74% of Latina females enrolled in college immediately after completing high school, versus 72% for non-Latina females.
Latinas are more likely than other females to have bought a first home in the past year.
86% of Latinas report that they are the primary decision makers in their household spending.
23% of all U.S. births in 2011 were to a Latina mom.
LATINOS ARE CREATING A POSITIVE FUTURE FOR AMERICA
From 2000 to August 2017, the Latino population grew 62.8%, compared to 15.2% for the population as a whole.
Millennials are expected to overtake Boomers in population in 2019 as their numbers swell to 73 Million and Boomers decline to 72 Million.
Over 24 Million of those are Latino Millennials, comprising just under half of the total U.S. Latino population.
63% of Hispanic families have children under age 18 compared to 40% for non-Hispanic white females.
21% of civilian employed Latinos age 16 and older worked in Management, Business, Science, and Arts occupations in 2016.
By the year 2060, Latinas will represent thirty percent (30%) of the U.S. female population, and will become dominant consumers across many industries.