Each year the L’ATTITUDE organization is honored to create an event that calls attention to our country to help catalyze the Restart and Rebound of the New Mainstream Economy for Latinos. The main purpose of this conference is to support and motivate the Latino community It is through our ideology, with our  speakers, our participants and our sponsors. We believe that our event helps motivate the Latino community with the help of our speaker that range from celebrities to Latino entrepreneurs and everything in between.

An Event for Latino Entrepreneurs

Each year, one session of the L’ATTITUDE event isdedicated to Latino Entrepreneurswhich includes speakers that have paved the path for other entrepreneurs today. Last year we had a special presentation from Microsoft CMO, Chris Capossela on Transforming Marketing

During this session Capossela spoke about the importance of U.S. Latino entrepreneurs. After his presentation, the session followedwith a short update from two L’ATTITUDE alumni’s. His part of the conference culminatedin an exciting and emotional competition where U.S. Latino founders pitch their emerging innovations and compete for the capital funds necessary to accelerate the growth of their businesses.This event makes L’ATTITUDE stand out from the rest of the crowd, by supplying their audience with valuable tools and educating them to accomplish any goals they have in life

Statistics on Latino Entrepreneurs in the US:

  • According to statistics from theStanford Latino Entrepreneurship Initiative,between 2009-2019 the number of Latino business owners grew 34%, compared to 1% for all business owners in the United States. And between 2018-2019, Latino-owned businesses reported an average revenue growth of 14%, outpacing the growth of the U.S. economy.
  • In 2020 Hispanics accounted for 16.7% of the national population, or around 52 million people.
  • Latinos have become the fastest-growing small business owners across theU.S.
  • Roughly 33 percent of Latino entrepreneurs are younger than 45, compared to just 22% of non-Latino entrepreneurs
  • For every 100,000 Latino adults in the United States, on average 510 became entrepreneurs each month in 2018.

If you are a Latino entrepreneur, make sure to be up to date with all L’ATTITUDE event emails and information. Our event is held once a year and helps the Latino community become more united than ever.