THE DEFINITION OF L’ATTITUDE
As our name implies, L’ATTITUDE is about staying on course to growing a sustainable economic future for America.
Our name is also about the entrepreneurial, patriotic spirit, and optimistic belief in all that America can be that is characteristic of U.S. Latinos.
- Understanding latitude and longitude helps us know where we are, and where we want to go, L’ATTITUDE is helping our country navigate its economic future.
- The L’ in our name represents the rich and vibrant perspective of Latinas and Latinos.
- Our goal is to give all Americans the advantage of seeing the world through a wider lens, which comes from understanding and living in more than culture.
- Corporate Executives
- Small Business Owners
- Real Estate Professionals
- Entertainment/Media Professionals
- Film Makers
Now is the time to benefit your bottom line and learn the key to understanding The New Mainstream Economy.
THE U.S. LATINO COHORT
L’ATTITUDE is about helping our country capitalize and leverage the major economic influence U.S. Latinos have on today’s U.S. economy. Accounting for a GDP that is equivalent to the 8th largest developed economy in the world, the U.S. Latino cohort has been accountable for the new net growth in nearly every sector of our economy for the past decade, which sets the US apart from other mature economies in the world.
BOLSTER BUSINESS GROWTH
From a big picture perspective L’ATTITUDE brings together all sectors of our economy, including businesses of every size, and multi-industry sectors, to highlight the ecosystem of The New Mainstream Economy. Learn how to tap into this knowledge and accelerate your business and career.
WHY SMALL BUSINESSES MATTER
Small businesses and entrepreneurs employ over half of our country’s workforce, making this sector absolutely critical to our economy. This is why the small business session at L’ATTITUDE will play such an important part of the restart and rebound of our economy.
THE NEW MAINSTREAM ECONOMY
The L’ATTITUDE 2020 Event helps educate people nationwide about The New Mainstream Economy. This event focuses on how entrepreneurs, consumers and workers, can combine to create a formidable economic force.
JOIN THE CONVERSATION
You can be part of a nationally streamed bi-partisan conversation, interactive dialog, and action plan-focused session featuring congressional leaders in live, person-to-person discussion of how our country can accelerate and catalyze small business, and take advantage of the most prolific entrepreneurial cohort in our country for the past decade – U.S. Latinos. You will even have an opportunity to engage with the participating leaders and ask questions of your own, share your opinions, present your ideas and more.
HOW OUR 2020 EVENT WORKS:
INFOMATIVE & EDUCATIONAL
LATTITUDE 2020 promises an exciting, informative and interactive experience that educates supporting small business owners and entrepreneurs.
Whether you’re viewing and engaging from your PC or mobile device, L’ATTITUDE 2020 Event will be one you don’t want to miss.
Every session at LATTITUDE will be fully produced, visually staged, with highest quality broadcast standards. Featured participants will be together on stage, appropriately social distanced.
The event experience will include breaks in between sessions, and seamless transitions to diverse locations. Some of the locations for L’ATTITUDE 2020 may include, duplicated stage settings hostting participants in cities like San Diego, New York, Washington D.C., and more.