INVESTING IN LATINO FOUNDERS,
THE FUEL OF US ECONOMIC GROWTH
Match-Up at L’ATTITUDE
what is match-up at L’attitude?
In 2019, Sol Trujillo, Gary Acosta, and Kennie Blanco, with investments from Marc Benioff of Salesforce and Oscar Munoz of United Airlines, created L’ATTITUDE VENTURES (“LAT VC”) to directly address a troubling economic cost to our country: the underfunding of US Latino entrepreneurs.
Led by LAT VC, Match-up is a national competition hosted at L’ATTITUDE where early-stage US Latino entrepreneurs are matched with sizable capital from long-term investors.
To compete, US Latino entrepreneurs must have significant ownership, be in the Seed to Series A stage, and actively seeking at least $250,000 of equity capital.
Judges, including LAT VC, evaluate and challenge competitors with precise and consequential questions in front of a national audience.
In addition to investments from LAT VC of $200,000 to $1,500,000, guest judges deploy at least $250,000, each, at the competition.
This high-stakes and fast-paced competition brings out the best of each entrepreneur and offers long-lasting visibility.
The volume and size of investments through Match-Up widen the pipeline of Latino entrepreneurs and will attract more investors and more capital every year.
This year, for Match-Up 2021, LAT VC expects to deploy $10,000,000 to $12,500,000.
how to compete
All prospective competitors should apply as soon as possible via the pitch submission portal on the L’ATTITUDE VENTURES website. Please click the button below to start your application.
Prospective competitors complete an online pitch submission form and are evaluated through a simple and efficient investment process. LAT VC identifies the best candidates with large addressable markets, differentiated products, favorable competitive landscapes, and strong teams with a clear path and ability to scale.
- Latino founder(s) with at least 25% ownership
- Seed to Series A stages
- Seeking at least $250,000 in current funding round
- Technology or technology-enabled solutions
- US organized/incorporated
- If selected, must attend Match-Up at L’ATTITUDE
match-up funded companies
San Francisco-based Minerva Robotics is a subscription based service offering artisan style tortillas made through the use of intelligent imaging technology. Minerva Robotics aims to keep the traditional method of making corn tortillas alive utilizing technology to make nixtamalization consistent and affordable.