Reports indicate that less than 2% of venture capital ends up invested in Latino-led companies.

Match-Up is a highly competitive pitch competition and Venture Capital conference that curates the top Latino/a entrepreneurs who are creating the next generation of transformational companies.

The winner of the pitch competition will receive the coveted L’ATTITUDE Startup of the Year award and will receive exclusive press coverage, introductions to top co-investors, and the accelerated opportunity to join the portfolio of L’ATTITUDE Ventures. This event is the leading Latino-focused venture conference, gathering together some of the most influential institutional partners, venture funds, and corporations.

About

L’ATTITUDE Ventures

L’ATTITUDE Ventures was founded by Sol Trujillo and Gary Acosta, with investments from Salesforce and United Airlines. Sol and Gary were later joined by partners Oscar Muñoz (former United Airlines CEO), Kennie Blanco, Laura Moreno Lucas, and Pete Amaro, with Laura and Pete hosting Match-Up.

MATCH-UP

Match-Up attracts founders and investors for capital, resources, and networking.

Founders demo and compete for the L’ATTITUDE Startup of the Year award.

Founders and investors attend tailored workshops, educational panels, and networking events.

Accredited Investors get direct access to this curated list of investable companies.

Institutional investors gather with thought leaders and have access to direct investments and fund GPs who are focused on Latina/o founders.

Founders demo and compete for the L’ATTITUDE Startup of the Year award and non-dilutive capital.

Founders and investors attend tailored workshops, educational panels, and networking events.

Accredited Investors get direct access to this curated list of investable companies.

Institutional investors gather with thought leaders and have access to direct investments and fund GPs who are focused on Latina/o founders.

PRE REGISTER TO ATTEND

Join Us In San Diego In 2024 For The Business Event Of The Year

2022 Results

Showcase stats

Received and reviewed over 500 Match-Up pitch submissions.

38% of founders are female, above the VC industry average of 13%.

23 companies from across the country were invited to showcase at Match-Up.

6 of 23 companies received funding totaling $17.7M (70% of showcases received funding).

Received and reviewed over 500 Match-Up pitch submissions.

38% of founders are female, above the VC industry average of 13%.

23 companies from across the country were invited to showcase at Match-Up.

6 of 23 companies received funding totaling $17.7M (70% of showcases received funding).

Past Match-Up winners have subsequently joined the L’ATTITUDE Ventures portfolio and together received ~$5M in capital.

L’ATTITUDE Ventures receives and reviews over 500 submissions. We will evaluate 40 exceptional startups and invite 20 startups that will be part of the Match-Up Class of 2023.

This year’s class cohort will attend the event and have a special placement to showcase their company in front of capital allocators.

finalists

Sandra Velasquez

CEO and Founder of NOPALERA, a brand that provides a bolder body experience through its bath & body products powered by Mexico’s nopal cactus.

Tomás Uribe

CEO and Co-Founder of Mavity, a marketplace network that helps connect businesses seeking creative services with the right teams of professionals for their projects.

Richard Velasquez

Founder of Mooch, an AI-powered wallet for your bills and savings objectives that rewards you with cash back incentives.

Carlos Barreto

CEO and Founder of Cleverman, a brand that provides customized hair & beard color for men to help them look good, feel good, and be their best selves.

Sandra Velasquez

CEO and Founder of NOPALERA, a brand that provides a bolder body experience through its bath & body products powered by Mexico’s nopal cactus.

Tomás Uribe

CEO and Co-Founder of Mavity, a marketplace network that helps connect businesses seeking creative services with the right teams of professionals for their projects.

Richard Velasquez

Founder of Mooch, an AI-powered wallet for your bills and savings objectives that rewards you with cash back incentives.

Carlos Barreto

CEO and Founder of Cleverman, a brand that provides customized hair & beard color for men to help them look good, feel good, and be their best selves.

MATCH-UP IS A TRUSTED GATEWAY THAT CONVERGES CAPITAL FROM  INVESTORS OF ALL STAGES AND TYPES AROUND BOLSTERING THE SUCCESS OF LATINO ENTREPRENEURS TODAY AND TOMORROW.

Match-Up is L’ATTITUDE Ventures’ annual pitch competition at the L’ATTITUDE Conference. Select entrepreneurs are invited to showcase their companies to a national audience, which includes institutional funds, angel investors, and strategic investors. L’ATTITUDE Ventures invests throughout the year and will invest in several startups pitching at Match-Up. We reserve sizable capital for follow-on investments to accelerate future fundraising efforts of entrepreneurs.