Join a world-class slate of CEOs, celebrities, economists, educators, entrepreneurs, journalists and politicians and be part of America’s new mainstream.

L’ATTITUDE is a historic American event where entrepreneurs, business leaders, artists, politicians, and industry influencers will discuss the New Mainstream Economy being driven by the youngest and fastest growing major demographic in America, we call it the Latino Factor.

The Latino Factor is creating unprecedented opportunities for everyone in the New Mainstream Economy.

Featured 2019 Speakers

2019 Speakers will be added on a rolling basis

Robert Rodriguez
Filmmaker/Entrepreneur
Robert Rodriguez is an American filmmaker famous for directing the Spy Kids films, The Faculty, The Adventures of Sharkboy and Lavagirl, Planet Terror, and Machete. Rodriguez is also known for co-directing the 2005 crime thriller Sin City and the 2014 sequel, Sin City: A Dame to Kill For. In 2013, Rodriguez worked with Univision to launch his own cable television channel called El Rey.
Robert Rodriguez
Filmmaker/Entrepreneur
Zoe Saldana
Actor/Entrepreneur
Zoe Saldana is a trained dancer who's become a leading actress in Hollywood, having starred in blockbusters like 'Star Trek,' 'Avatar' and 'Guardians of the Galaxy.'
Zoe Saldana
Actor/Entrepreneur
Mary Dillon
Chief Executive Officer, Ulta Beauty
Mary Dillon joined Ulta Beauty as Chief Executive Officer in July 2013, bringing extensive experience leading consumer-driven brands to the role, as well as a passion for leveraging consumer insights and customer-focused strategies to build brand engagement.
Mary Dillon
Chief Executive Officer, Ulta Beauty
Tony Gonzalez
Pro Football Hall of Famer and FOX NFL Analyst
Former Kansas City Chiefs and Atlanta Falcons All-Pro tight end Tony Gonzalez currently serves as a FOX Sports studio analyst. Since the 2017 NFL Season, Gonzalez has been a fixture on FOX NFL Kickoff, Fox’s hour-long NFL pregame show preceding FOX NFL Sunday, airing each Sunday at 11:00 AM ET during the NFL season. In February 2019, Gonzalez was inducted into the Pro Football Hall of Fame.
Tony Gonzalez
Pro Football Hall of Famer and FOX NFL Analyst
William Lewis
Chief Executive Officer, Publisher, The Wall Street Journal
William Lewis was appointed CEO of Dow Jones and publisher of The Wall Street Journal in 2014. He previously served as chief creative officer for News Corp, responsible for the company’s creative strategy and developing new commercial opportunities. Mr. Lewis joined News Corp. in September 2010 as group general manager of News UK, based in London.
William Lewis
Chief Executive Officer, Publisher, The Wall Street Journal

L’ATTITUDE Event Registration

Event Registration Types Registration Deadlines Price
Early Bird RegistrationEnds June 26$499
Online RegistrationJune 26 – September 20$599
On-Site RegistrationSeptember 26 – 29$799
Priority Access
Limited to 150
March 4 – September 20$299
1 Day Pass – Early BirdEnds June 26$249
1 Day Pass – Online June 26 – September 20$299
1 Day Pass – On-site September 26 – 29$399

Additional Cost Ticketed Events (Subject to availability)

Additional Cost Ticketed Item Event Date Price
Latina Entrepreneur BrunchSaturday, September 28$150
Gala & Closing PartySunday, September 29$250
Offsite Music Event TBDDate TBDPricing TBD

Priority Access can be added to event registration for an additional $299, allowing the registrant front of the line access and preferred entry to general sessions, and ticketed events where applicable. Quantities are limited to the first 150 individuals.

Location

L’ATTITUDE will be hosted at the Grand Hyatt, a bay-front gem at the heart of San Diego’s Gaslamp District. With the bustle of downtown nightlife and serene beach relaxation, this unique location has something for everyone to enjoy. Don’t miss your chance to learn new skills, build lasting relationships and get inspired in one of America’s most dynamic cities.

Grand Hyatt

1 Market Place, San Diego, CA 92101
(619) 232-1234

Group Rate: $279/night until September 4th or sold out