EVENT REGISTRATION 2022

L’ATTITUDE LIVE presented by La Música

Tickets for L’ATTITUDE Live are now on sale! Click here to purchase your tickets today.
No code is required to purchase.
Questions: email 

If you are looking to register for the Healthcare World of Tomorrow with Cano Health click here! 

REGISTRATION OPTIONS

*Please note September 1st is the deadline to receive a registration refund.

L’ATTITUDE Registration Includes:

  • A live-in-person-event
  • This 4-Day Event Ticket provides access to All Main-Stage Sessions, all four days of the L’ATTITUDE Event, access to open admission workshops, entry to the L’ATTITUDE Experience Hall with sponsor and brand experiences, and access to open admissions networking events.
  • Onsite registration during the event is priced at $800.00.

4-DAY EVENT TICKET

$600

This exciting event includes:

  • A special dinner
  • The presentation of the annual L’ATTITUDE Leadership Award is presented to individuals who, in their life and work, have achieved exemplary personal success, which they have then leveraged by using their resources and influence to improve the lives of others.
  • Entertainment curated by Emilio Estefan

L’ATTITUDE GALA

$275

FRIDAY, SEPTEMBER 23rd AT 6 PM PT

Celebrating ALPFA’s Most Powerful Latinas. In partnership with ALPFA, L’ATTITUDE will recognize the 50 Most Powerful Latinas, distinguished women who are driving and shaping The New Mainstream Economy.

This very special event includes:

  • Lunch
  • A specially produced recognition ceremony
  • Meet three Latina Disruptors

LATINAS WHO HAVE
L’ATTITUDE LUNCHEON

$225

SUNDAY, SEPTEMBER 25TH AT 12:30 PM PT

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L’ATTITUDE 2022 Overview

MAINSTAGE HIGHLIGHTS

Release of the 2022 Latino Donor Collaborative U.S. Latino GDP Report that will detail U.S. Latino economic output, the scope of its impact on our country’s economy, and where U.S. Latino GDP ranks among the world’s major economies if it were a country. This annual session, which attracts major national media attention, will open L’ATTITUDE 2022.

CEO New Mainstream Economy discussions. These main stage sessions will feature CEOs from many of America’s leading brands who will focus on understanding what companies from various sectors need to do to capitalize on the full potential of the U.S. Latino cohort and sustain the dramatic revenue growth of the New Mainstream Economy.

Making Capitalism Work in the 21st Century is described as a “solutions session” focused on what needs to happen to move beyond just talking about getting capital flowing to U.S. Latino entrepreneurs and identifying and committing to actual practice. Attention will be given to how expanding the flow of capital can accelerate our country’s economic growth, and in the process, reduce our country’s income disparity.

Latinas Leading the Way will feature a panel of inspiring Latinas who demonstrate how the U.S. Latina presence in corporate and business leadership is happening. These Latinas who have already achieved unique leadership positions will explain how they have and are continuing to make their way into today’s New Mainstream Economy.

Marketing to America’s New Mainstream features CMOs from leading brands who have demonstrated the success that comes with understanding and marketing to where the growth is in the New Mainstream Economy. These leaders in appealing to U.S. Latino consumers will provide insight and inspiration for any company looking to expand market share and grow revenue.

LATINXT Entertainment features Latinx starts who are on the rise. Whether they are breaking down barriers in the industry, making us laugh out loud, or navigating childhood stardom to adulthood, these talented rising stars in entertainment and media will not only entertain, but will give new insight into what is coming up next.

LATINXT Business is a unique national showcase of the hottest new businesses that can change life for the better for America’s businesses and consumers. These are break-away U.S. Latino entrepreneurs who are making a difference in how we live, work, and play, and are leading the way in demonstrating the high return that comes with investing in New Mainstream companies who are pioneering technologies, products, and services.

L’ATTITUDE Sports is a special session featuring owners, executives, and athletes from major professional sports teams and leagues who will discuss the New Mainstream drivers of revenue growth from television, venue ticket sales, and merchandising. They will provide valuable insight into the surprising growth of the Latino influence across sports in America.

Supply Chain Imperative is both a main stage discussion with leading supply chain executives, as well as a workshop that will serve as a “matchmaker opportunity” where companies from the full supply chain spectrum can get to know U.S. Latino individuals and companies who can fulfill their personnel, technology, and infrastructure needs. Meeting our country’s supply chain challenges is essential to the growth of our economy and a special focus of L’ATTITUDE 2022.

SPECIAL PROGRAMS

L’ATTITUDE Match-Up

Latino led start-ups are some of the most promising, yet most undercapitalized early-stage companies in America.Match-Up brings together the complete panoply of start-ups, investors, and venture capitalists. Dozens of companies apply each year to be invited to the three-day event at L’ATTITUDE.

In 2021, 24 early-stage companies were invited to present and compete for the title of Latino Start-Up of the Year. 18 of the 24 companies received investment capital that ranged between $100K and $2M. This year Match-up at L’ATTITUDE will attract a crowd of more than 500 entrepreneurs, angel investors, bankers, and venture capitalists

Medical Professionals at L’ATTITUDE

Healthcare World of Tomorrow is proudly presented by Cano Health, one of the nation’s leading primary care providers, in partnership with L’ATTITUDE. Join national healthcare and business leaders as they take a deep dive into the 21st century healthcare marketplace. You’ll gain valuable insight on how to grow your medical practice and foster valuable partnerships with the country’s most prominent providers and payors.

NAHREP at L’ATTITUDE

The National Association of Hispanic Real Estate Professionals will again host their annual gathering concurrent with L’ATTITUDE. To help elevate the real estate and mortgage industry to serve the growing Latino homeownership market, NAHREP is teaming up with L’ATTITUDE to champion the Latino factor driving our nation’s growth by engaging entrepreneurs, business leaders, professional athletes, politicians and industry influencers.

Leaders of Tomorrow at L’ATTITUDE

In partnership with the Hispanic Scholarship Fund, and several leading colleges and universities across the country, L’ATTITUDE will bring more than 200 of America’s top Latino scholars to this year’s L’ATTITUDE event. Students will apply for “scholarships” to attend L’ATTITUDE where they will participate in workshops and private sessions with CEO’s and other notable L’ATTITUDE speakers and special guests.

L’ATTITUDE Live

An evening with an all-star line up of Latino music artists! L’ATTITUDE has partnered with Spanish Broadcasting System (SBS), the largest Spanish language radio network in America, to bring a world class lineup of Latin music stars for an evening of amazing music and entertainment. The event will take place on Saturday, September 24th.

L’ATTITUDE 2022 Gala

This special night includes entertainment curated by L’ATTITUDE partner, Emilio Estefan, a special dinner, and the presentation of the L’ATTITUDE LEADERSHIP AWARD, presented to individuals who, in their life and work, have achieved exemplary personal success, which they have then leveraged by using their resources and influence to improve the lives of others. Past award winners include Jose Andres, Eva Longoria, Canelo Alvarez and Gloria Estefan. This is an inspiring celebration of the relentless U.S. Latino work ethic and community-minded U.S. Latino humanitarian spirit.

2022 L’ATTITUDE Comedy and Salsa Gala

We are introducing the L’ATTITUDE Comedy and Salsa Gala. Due to overwhelming demand for the sold-out L’ATTITUDE 2022 Gala, we are presenting you with a secondary option to laugh and have some fun in celebration of our incredible L’ATTITUDE 2022 Event! Show us your L’ATTITUDE and join us for dinner and a comedy showcase featuring some of the best Latino comics in the business. After the live showcase full of laughs, you’ll have the opportunity to witness, via live stream, the presentation of The 2022 L’ATTITUDE Leadership Award, presented to the award-winning songwriter, actor, and director, Lin Manuel Miranda. After the comedy showcase, awards presentation, and dinner, enjoy an unforgettable evening of live salsa music and dancing! This event will run concurrently with the 2022 L’ATTITUDE Gala, so do not buy tickets for both events!

The L’ATTITUDE Classic

In an effort to showcase the top Latino basketball players in the world, while fostering the development of new stars, L’ATTITUDE will host a first-of-its-kind Exhibition basketball game during the L’ATTITUDE event. Players will be selected by a L’ATTITUDE panel, the sponsor, and the Latino Coaches Association.