Match-Up at L’ATTITUDE

Matching U.S. Latino Entrepreneurs with Capital Connections

If you would like to join the most successful Latino cohort of entrepreneurs, sign up for the annual Match-Up competition.

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Reports indicate that less than 2% of venture capital ends up invested in Latino-led companies.

Match-Up is a program within the L’ATTITUDE event that includes a pitch competition and showcase for highly competitive Latino-led startups that culminates with the awarding of the Latino Start-Up of the Year.

Led by L’ATTITUDE Ventures, Match-up at L’ATTITUDE is a national showcase and competition where early-stage US Latino entrepreneurs are matched with sizable capital from long-term investors.

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About

L’ATTITUDE Ventures

L’ATTITUDE Ventures (LAT VC), was founded by Sol Trujillo and Gary Acosta, with investments from Salesforce and United Airlines. Later joined by partners, former United CEO, Oscar Munoz, Kennie Blanco, and Laura Moreno Lucas serves as the host company for Match-Up.

MATCH-UP

Attracts Founders And Investors With Distinct Elements:

Three days of demos from the best Latina /Latino founders.

Accredited Investors (Angels, Family Offices, VCs) get direct access to this curated and analyzed list of
companies.

Institutional investors gather with like-minded investors who are directing capital and thought leadership to Latinos and Latinas who are the drivers of the New Mainstream, Economy.

Entrepreneurs compete for “Latino Startup of the Year” award and investments from LAT VC and other VCs in attendance.

Founders and entrepreneurs attend tailored workshops, panels, and networking events hosted by leading venture funds and successful founders.

Three days of demos from the best Latina /Latino founders.

Entrepreneurs compete for “Latino Startup of the Year” award and investments from LAT VC and other VCs in attendance.

Accredited Investors (Angels, Family Offices, VCs) get direct access to this curated and analyzed list of
companies.

Founders and entrepreneurs attend tailored workshops, panels, and networking events hosted by leading venture funds and successful founders.

Institutional investors gather with like-minded investors who are directing capital and thought leadership to Latinos and Latinas who are the drivers of the New Mainstream, Economy.

Register To Attend

Join Us For The Business Event Of The Year

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2021 Results

Showcase stats

Met with over 100 latino startups from the seed to series A stage.

23 companies were invited to showcase at match-up from across the country.

12 females founders of 34 latino founders total.

6 of 23 companies received funding totaling $17.7M (70% of showcases received funding).

Met with over 100 latino startups from the seed to series A stage.

23 companies were invited to showcase at match-up from across the country.

12 females founders of 34 latino founders total.

6 of 23 companies received funding totaling $17.7M (70% of showcases received funding).

finalists

Eric Aguilar

CEO of Omnitron Sensors, advanced semiconductor materials developed for the autonomous vehicle industry.

Olivia Ramos

CEO, and Founder of Deepblock an intelligent analytics platform revolutionizing the real estate development market.

Cayetana Polanco

Co-founder of KEYO, a palm-vein biometric vertically integrated technology platform.

Adriana Catalina Vázquez Ortiz

CEO and a co-founder of Lilu Inc., tech-enabled and smart garments to empower new moms.

Maria Jose Palacio

CEO & co-founder of Progeny Coffee an end-to-end coffee, distribution company that “adopts a farm” to uplift coffee farmers and bring premium products directly to the home.

Eric Aguilar

CEO of Omnitron Sensors, advanced semiconductor materials developed for the autonomous vehicle industry.

Olivia Ramos

CEO, and Founder of Deepblock an intelligent analytics platform revolutionizing the real estate development market.

Cayetana Polanco

Co-founder of KEYO, a palm-vein biometric vertically integrated technology platform.

Adriana Catalina
Vázquez Ortiz

CEO and a co-founder of Lilu Inc., tech-enabled and smart garments to empower new moms.

Maria Jose Palacio

CEO & co-founder of Progeny Coffee an end-to-end coffee, distribution company that “adopts a farm” to uplift coffee farmers and bring premium products directly to the home.

Startup Showcase

Through national reach and our online deal sourcing platform

LAT VC invites the best companies with exceptional growth and scale metrics to demo their startup on a highly visible stage and meet key stakeholders including investors, members of the media, and corporate customers.
After three days of demos, a team of experienced judges selects finalists to pitch on the L’ATTITUDE mainstage where founders are challenged by the judges. Every company that participated in the mainstage pitch competition will receive an investment from LAT VC.

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How To Compete

US Latina/o entrepreneurs should apply through the L’ATTITUDE Ventures application, which is managed annually through a pitch submission process. Entrepreneurs and their businesses are evaluated through a simple and efficient investment process. LAT VC identifies the best candidates with large addressable markets, differentiated products, favorable competitive landscapes, strong teams with an ability to scale, and a clear opportunity for LAT VC to create significant value.

INVESTMENT CRITERIA

Latino founder(s) with at least 25% ownership

Seed to Series A stages

Actively fundraising

Technology or technology-enabled solutions

US organized/ incorporated

If selected, must attend Match-Up at L’ATTITUDE

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