CNBC

How Latinos are contributing to economic growth in the U.S.
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Yahoo Finance

There is ‘V shaped’ recovery happening in the Latino economy: Hispanic Business leader
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MSNBC

Biden says uplifting Latino communities critical to U.S. success
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Miami Herald

Piece profiling Sol Trujillo, L’ATTITUDE and those participating, including John Donahoe, CEO of Nike; Tony Vinciquerra, CEO of Sony; and Emilio Estefan.
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Forbes

The $2.6 Trillion U.S. Latino Market: The Largest And Fastest Growing Blindspot Of The American Economy
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CNBC

Why Latinos Are Driving the Increase in Homeownership
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Un Nuevo Dia (Telemundo)

Emilio Estefan talks about L’ATTITUDE, an initiative that exalts the role of Latinos in the United States.
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The San Diego Union Tribune

Joe Biden courts Latino voters at San Diego virtual conference
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Agencia EFE

Biden says his campaign is “doing well with Hispanic voters”
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AL DÍA NEWS Media

Why Latinos will jump-start the economy
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AL DÍA NEWS Media

A CEO who gets it: Hispanics Key to Future Growth
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Yahoo Finance

Despite Pandemic, New NAHREP Survey on Household Wealth Shows U.S. Latinos Remain Resilient and Optimistic
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Diario Libre

Joe Biden to speak at a conference on the future of Latinos in the US
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CNBC Squawk Box Interview with Sol Trujillo

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Yahoo! Finance

L’ATTITUDE Convenes A-List Celebrities And Entertainment Luminaries To Shine Spotlight On The Latino Factor Fueling New Mainstream Economy.
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Latin Business Today

L’ATTITUDE Convenes A-List Celebrities And Entertainment Luminaries To Shine Spotlight On The Latino Factor Fueling New Mainstream Economy.
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Market Watch

L’ATTITUDE Convenes A-List Celebrities And Entertainment Luminaries To Shine Spotlight On The Latino Factor Fueling New Mainstream Economy.
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Los Angeles Times en Español

Longoria, Estefan, Canelo y Pitbull encabezan el foro virtual sobre latinos que impulsan la nueva economía.
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The San Diego Union Tribune en Espańol

Conferencia L’ATTITUDE 2020 se realizará en formato virtual desde San Diego.
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Latino Loop

L’ATTITUDE 2020 “The New Mainstream Economy: Restart and Rebound” will be live-cast…
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La Opinión

L’Attitude 2020: famosos como Pitbull, Carlos Ponce, Canelo y los Estefan serán protagonistas del foro virtual.
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Living Out Loud

L’Attitude 2020: L’ATTITUDE 2020 to Feature A-List Celebrities Pitbull, Eva Longoria, Gloria Estefan and More.
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Escuchaz

L’ATTITUDE Celebrará El Empoderamiento Latino.
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Forbes

Piece is stemming from an interview with Sol Trujillo, sharing his insights on the New Mainstream Economy and how the Latino cohort is important to the restart and rebound of the economy. Sol provides his expertise to share with corporate America.
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Los Angeles Times

Piece stemming from an interview with Emilio Estefan, partner of L’ATTITUDE. The piece includes information about this year’s event and mentions Sol Trujillo and Gary Acosta as the co-creators.
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Forbes

Piece dissects how the Latino cohort has been hit hard during the pandemic, but ultimately are the ones who will fueling the economic recovery. L’ATTITUDE is mentioned in the article for being a conference that highlights the value of the Latino cohort and educates executives and all individuals on the importance of this cohort.
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CNN Business

Piece stemming from an interview with Oscar Munoz, United Airlines Chairman and L’ATTITUDE speaker. Focus is on the airline industry impact during the pandemic.
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CNN TV Clip

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CNN Business

Piece stemming from an interview with Oscar Munoz, United Airlines Chairman and L’ATTITUDE speaker. The piece highlights how Munoz was the first Hispanic CEO of a major US airline. L’ATTITUDE and Sol Trujillo are mentioned in the article.
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CNN Interview Video

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EFE Feature

Article stems from an interview with Sol Trujillo on L’ATTITUDE and his take on the Latino cohort and the New Mainstream Economy.
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L’ATTITUDE in Print: Wall Street Journal

L’ATTITUDE appears in the Wall Street Journal ahead of the 2020 event. Share the image or download the PDF below.

L’ATTITUDE in Print: Wall Street Journal

L’ATTITUDE appears in the Wall Street Journal ahead of the 2020 event. Share the image or download the PDF below.

L’ATTITUDE in Print: Barron’s

L’ATTITUDE appears in the Wall Street Journal ahead of the 2020 event. Share the image or download the PDF below.

L’ATTITUDE in Print: Wall Street Journal

L’ATTITUDE appears in the Wall Street Journal ahead of the 2020 event.
Share the image or download the PDF below.
Download the PDF version.

Wall Street Journal Op-Ed by Sol Trujillo

Read Sol Trujillo’s Op-Ed, Latino Workers Save America from Stagnation, in the Wall Street Journal. It’s a powerful piece that reflects the facts and data about us latinos. Share the image or download the PDF below.
Download the PDF version.

Watch Sol Trujillo on CNBCHD

Watch Sol Trujillo on CNBC for another inspiring and insightful piece about the U.S. Latino GDP and the unveiling of the LDC US Latino GDP report; plus the importance of L’ATTITUDE. Watch the video using the player on this page, or click the link below to download it.
Click here to download the video

Steve Forbes What’s Ahead Podcast

teve Forbes invited L’ATTITUDE Co-Founder Sol Trujillo to join him on his podcast, What’s Ahead, to discuss The New Mainstream Economy.
Listen to the Podcast.

Hola USA’s Latinext Issue

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The Hollywood Reporter

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KUSI News San Diego

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San Diego Tribune en Español

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L’ATTITUDE Co-Founder featured in Wall Street Journal

L’ATTITUDE Co-Founder Gary Acosta was featured in the Wall Street Journal in an article titled “Wave of Hispanic Buyers Shores Up U.S. Housing Market”. Click here to read a PDF version of the article, or read it on The Wall Street Journal website.

L’ATTITUDE in Print: Barron’s

L’ATTITUDE appears in Barron’s ahead of the 2019 event.

L’ATTITUDE in Print: Hispanic Executive Magazine

L’ATTITUDE appears in Hispanic Executive Magazine ahead of the 2019 event.

CNBCHD Squawk On The Street interview with Sol Trujillo

L’ATTITUDE co-founder Sol Trujillo is interviewed about the Latino economy in a segment televised by
CNBCHD Squawk On The Street on September 10, 2018.

Wall Street Journal Article by Sol Trujillo

Read the op-ed written by L’ATTITUDE co-founder Sol Trujillo about how the ‘Latino Factor’ will save America’s economy. The article was published in the Wall Street Journal on August 29,2018. Click here to read a PDF version of the article, or read it on The Wall Street Journal website.

L’ATTITUDE in Print

Click here to download the L’ATTITUDE print ad.

Social Media

Click on any of the Social Media clips below to launch the gallery view