U.S. Latino’s GDP is a key driving force to
the U.S. Economy

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$2.8

trillion
U.s. Latino GDP

87%

Growth
in Buying Power

5TH

Largest economy in the world

80%

of Net New Business Growth

78%

of U.S. Workforce Growth, and the highest workforce participation rate

52%

of New U.S. Homeowners

68%

of New Car Sales Growth

Highest

Lifetime Consumer
Spending

Streaming Media
Consumption

LATINA CONSUMER POWER

86 percent of U.S. Latinas say they control their household spending, meaning they dominate the lion share of over $1.2 trillion in annual spending.

BUSINESS

Over the past 10 years, the number of Latina/o business owners grew 34% compared to 1% for all business owners in the United States.

POLITICS

U.S. Latinos are the second-largest voting block in America, accounting for 14% of the U.S. voting electorate.

YOUTH

Of U.S. Latinos ...

Median age for U.S. Latinos is 30.2 years for non-Latinos 40.8 years