L’ATTITUDE is a business based national initiative focused on helping enlightened executives understand The New Mainstream Economy and the U.S. Latino cohort that is driving it. Our national platform showcases the contributions of U.S. Latinos in business, media, politics, science, and technology. L’ATTITUDE is focused on changing the narrative of who we are as a nation and who the drivers of growth are for the next few decades.
Founded in 2018 by international business executive Sol Trujillo and NAHREP
Co-Founder & CEO Gary Acosta, L’ATTITUDE was built to showcase the contributions of U.S. Latinos in business, media, politics, science, and technology. In 2019 internationally acclaimed producer, director, entrepreneur, and author, Emilio Estefan joined Trujillo and Acosta as a partner in L’ATTITUDE to play an active role in leveraging his important business & industry connections, curating emerging entertainment talent, and producing event-related materials into the L’ATTITUDE Event.
Our mission at L’ATTITUDE is to educate all Americans and those doing business in the United States of America with the facts and data required to optimize America’s economic opportunities in our evolving 21st century economy. L’ATTITUDE will further catalyze the need to invest, support, do business with U.S. Latinos, and help build the U.S. Latino brand in our country.
LEAVING OUR MARK ON HISTORY
A CRITICAL PIECE OF THE NATIONAL AGENDA
L’ATTITUDE is the only business and media event focused on the New Mainstream Economy.
Working with national media partners, including:
As a national platform that showcases the contributions of U.S. Latinos in business, media, politics, science, and technology, L’ATTITUDE is determined to be a key national platform that focuses on driving action for our country’s economic Restart and Rebound.
Leading with facts and data, L’ATTITUDE brings together entrepreneurs, executives, investors, entertainers, CEO’s, educators, and political and association leaders to: Amplify The U.S. Latino Agenda.
You won’t want to miss the live, interactive sessions with some of your favorite celebrities, politicians, entrepreneurs, and world renown CEO’S!