L’ATTITUDE is the largest business event in the country focused on The New Mainstream Economy and helping enlightened executives and business leaders understand the U.S. Latino cohort that is driving its growth. Our national platform showcases the economic leadership of U.S. Latinos in business, media, politics, science, and technology. L’ATTITUDE is focused on economic growth for all Americans in 21st Century America.

Founded in 2018 by international business executive Sol Trujillo and NAHREP Co-Founder & CEO Gary Acosta, L’ATTITUDE was built to announce new initiatives, launch new businesses, discover new stars, and forge collaborations and partnerships. Emilio Estefan and Oscar Munoz have joined L’ATTITUDE as Partners to leverage their business and industry connections and help curate an ever-expanding L’ATTITUDE Event.

A Platform Where Powerful
Connections Are Made

L’ATTITUDE has a critical role to play in calling attention to the many ways our country is depending on the U.S. Latino cohort to help catalyze the Restart and Rebound of The New Mainstream Economy. It is our mission to catalyze the Restart and Rebound of The New Mainstream Economy through the engagement of participants to enable faster, more profitable growth while understanding the significant value of investing in this New Mainstream cohort of U.S. Latinos.

MISSION STATEMENT:

Our mission is to educate all Americans, as well as anyone doing business in the United States, with facts and data that can optimize the economic opportunities in our country’s 21st Century New Mainstream Economy. L’ATTITUDE is catalyzing investment, support, and growth opportunities for America’s Growth Cohort, U.S. Latinos, while building the U.S. Latino brand and assuring sustained economic growth for our entire country.

LEAVING OUR MARK ON HISTORY

A CRITICAL PIECE OF THE NATIONAL AGENDA

L’ATTITUDE is the only business and media event focused on the New Mainstream Economy.

Working with national media partners, including:

CNBC
CNBC
CNBC
CNBC
CNBC

As a national platform that showcases the contributions of U.S. Latinos in business, media, politics, science, and technology, L’ATTITUDE is determined to be a key national platform that focuses on driving action for our country’s economic
Restart and Rebound.

Leading with facts and data, L’ATTITUDE brings together entrepreneurs, executives, investors, entertainers, CEOs, educators, and political and association leaders to Amplify The U.S. Latino Agenda.

You won’t want to miss the interactive sessions with some of your favorite celebrities, politicians, entrepreneurs, and
world-renown CEOs!

#L’ATTITUDEISEVERYTHING

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