L’ATTITUDE 2019
THE NEW MAINSTREAM ECONOMY
The second annual L’ATTITUDE event offered new and newsworthy introductions, including its headline news, the release of the 2019 LDC U.S. Latino GDP Report, which brought national awareness to the fact U.S. Latinos are responsible for $2. 3 trillion in GDP. The event also included an introduction of the first LDC Media Report, which reported on how many Latinos were in the new season TV shows and the top 25 movies of the season.
2019 launched the first year of Match-Up, an exciting and emotional competition where LatinX Entrepreneurs vied for nearly $3 million of investment capital. The first LatiNext program was also introduced, which introduced America to emerging U.S. Latino talent across the media and entertainment spectrum.
2019 SPEAKERS
2019 AGENDA
ENTERTAINMENT & MEDIA
Latino GDP Report Release Event – (Location TBD)
BLOCK 1 9:00 AM - 10:40 AM
Economist Discussion On LDC GDP Report
Ralph de la Vega, Founder & Chairman, De La Vega Group
Dr. David E. Hayes-Bautista, Ph.D., Distinguished Professor of Medicine, Director, Center for the Study of Latino Health and Culture, David Geffen School of Medicine at UCLA
Latino Health and Culture, David Geffen School of Medicine at UCLA
Will Lewis, CEO, Dow Jones Company
Ana Valdez, Executive President, Latino Donor Collaborative
Sol Trujillo, Co-founder, L’ATTITUDE
Matthew Fienup, Executive Director of the Center for Economic Research and Forecasting Cal Lutheran University (pending)
BLOCK 1 9:00 AM - 10:40 AM
L’ATTITUDE: Vision and Purpose
William Lewis
Gary Acosta, Co-founder, L’ATTITUDE
Sol Trujillo
BLOCK 2 1:30 AM - 3:10 PM
Nickelodeon’s The Casagrandes Panel
Carlos Alazraqui, Actor, "Carlos Casagrande" (voice)
Lalo Alcaraz, Consulting Producer and Cultural Consultant
Izabella Alvarez, Actor, "Ronnie Anne Santiago" (voice)
Miguel Puga, Supervising Director
BLOCK 2 1:30 AM - 3:10 PM
Latinos in Mainstream Music
Raul Alarcon, Chairman & CEO, Spanish System Broadcasting
Additional Panelists, TBA
BLOCK 2 1:30 AM - 3:10 PM
Fireside Chat
Kevin Reilly, Chief Content Officer, Warner Media
BLOCK 3 3:30 PM - 7:30 PM
LatiNext Session On Showcasing Breakthrough Latino Stars
Robert Rodriguez, Filmmaker & Entrepreneur
Zoe Saldana, Actor & Entrepreneur (via Live Video)
BLOCK 3 3:30 PM - 7:30 PM
L’ATTITUDE Recognition of Studios and Networks that are Leading the New Mainstream Economy Based on the New LDC Media Report
Ana Valdez
Gary Acosta
Sol Trujillo
BLOCK 3 3:30 PM - 7:30 PM
LatiNext Showcase
Robert Rodriguez
POLITICS
BLOCK 4 9:00 AM - 10:45 AM
Opening Comments
Al R.Cardenas, Senior Partner, Squire Patton Boggs (US) LLP
María Teresa Kumar, CEO, Voto Latino
BLOCK 4 9:00 AM - 10:45 AM
Making Democracy Work
María Teresa Kumar
BLOCK 4 9:00 AM - 10:45 AM
Latinos in the New Mainstream Era: Dispelling the Myths
Victor Arias, Chairman, Stanford Latino Entrepreneurship Initiative
Gerardo "Jerry" Ascencio, Chairman, Hispanic Wealth, Chairman, Hispanic Wealth Project
Dr. Eduardo J. Padrón, President Emeritus, Miami Dade College
Fidel Vargas, CEO, Hispanic Scholarship Fund, Latinos Leading the Way in Higher Education Attainment
BLOCK 4 9:00 AM - 10:45 AM
Fireside Chat
TBA
Cesar Conde, Chairman, NBCUniversal International Group
BLOCK 5 1:15 PM - 3:15 PM
Dem Presidential Candidates Conversation
Julián Castro, Former U.S. Secretary of Housing & Development
Additional Candidates, TBA
BLOCK 5 1:15 AM - 3:15 PM
Trade Policy
Gerard Baker, Editor at Large, Wall Street Journal
Carlos Gutierrez, Former U.S. Secretary of Commerce
Additional Panelists, TBA
BLOCK 5 1:15 PM - 3:15 PM
Making Government Work in the 21st Century
Don Baer, Chairman, Burson Cohn & Wolfe
BLOCK 6 3:45 PM - 5:30 PM
CEO Conversation
Marc Benioff, Chairman & Co-CEO, Salesforce
Oscar Munoz, CEO, United Airlines
BLOCK 6 3:45 PM - 5:30 PM
Immigration Panel
Al R. Cardenas, Senior Partner, Squire Patton Boggs (US) LLP
Miguel "Mike" B. Fernandez, Chairman, MBF Healthcare Partners
John Hickenlooper, Former U.S. Governor, CO (pending)
Ken Salazar, Former U.S. Secretary of the Interior (pending)
Ali Velshi, Anchor and Business Correspondent, NBC News and MSNBC (pending)
BUSINESS & ECONOMICS
BLOCK 7 9:30 AM - 11:30 AM
Opening Discussion
Ana Navarro, GOP Strategist, Commentator, CNN
Gary Acosta
BLOCK 7 9:30 AM - 11:30 AM
New Mainstream Economy CEO Discussion
Mary Dillon, CEO, Ulta Beauty
Mary Mack, Senior Executive Vice President, Head of Consumer Banking, Wells Fargo
Tom Nides, Vice Chairman, Morgan Stanley
Sol Trujillo
BLOCK 7 9:30 AM - 11:30 AM
Fireside Chat
David Stockman, Former Director of the Office of Management and Budget
Ali Velshi
BLOCK 8 1:15 PM - 2:45 PM
Current and Future Trends in the Nation’s Housing Market
Gary Acosta
Mike Miedler, President & CEO, Century 21 Real Estate
Errol Samuelson, Chief Industry Development Officer, Zillow Group
BLOCK 8 1:15 PM - 2:45 PM
Fireside Chat
Emilio Estefan, Global Superstar
BLOCK 9 3:30 PM - 5:30 PM
The Future of You: Brought To You by HITEC - Featuring the New Mainstream Players
Thaddeus Arroyo, CEO, AT&T Business
Tim Campos, CEO, Woven
Guillermo Diaz, Jr., SVP, Customer Transformation, Cisco
Miguel Gamiño, Executive Vice President, Mastercard
Lili Gil Valletta, CEO, Cultural Intelligence and CIEN+
Rosa Ramos-Kwok, Managing Director, JP Morgan Chase & Co.
BLOCK 10 9:00 AM - 11:30 AM
Terminator: Dark Fate Cast Town Hall
Diego Boneta, Actor, "Miguel Ramos"
Gabriel Luna, Actor, "Terminator"
Natalia Reyes, Actor, "Dani Ramos"
BLOCK 10 9:00 AM - 11:30 AM
Latina Entrepreneurs at Scale
Stephanie Mehta, Editor-in-Chief, Fast Company
Patty Arvielo, President, New American Funding
Karla Gallardo, Co-founder, Cuyana
Zoe Saldana, Actor/Entrepreneur
BLOCK 10 9:00 AM - 11:30 AM
Venture Capital Fireside Chat
Pat Grady, Partner, Sequoia Capital
Elias Torres, Founder/CTO, Drift
BLOCK 10 9:00 AM - 11:30 AM
Fast Company — Latinos in Healthcare
Dr. Richard Aguilar, M.D., Chief Clinical Officer, CanoHealth
Dr. Marlow B. Hernandez Cano, D.O., CEO, CanoHealth
BLOCK 11 1:00 PM - 3:30 PM
Making Hollywood Work
Eugenio Derbez, Actor/Producer, 3Pas Studios
Ben Odell, Producer, 3Pas Studios
BLOCK 11 1:00 PM - 3:30 PM
Match-Up — Entrepreneur Workshops and Competitive Presentations
Beto Pallares, Managing Director, Joseph Advisory