Your Gateway to The New Mainstream Economy

September 26–29, 2019

San Diego, California

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Join a world-class slate of CEOs, celebrities, economists, educators, entrepreneurs, journalists and politicians and be part of America’s new mainstream.

L’ATTITUDE is a historic American event where entrepreneurs, business leaders, artists, politicians, and industry influencers will discuss the New Mainstream Economy being driven by the youngest and fastest growing major demographic in America, we call it the Latino Factor.

The Latino Factor is creating unprecedented opportunities for everyone in the New Mainstream Economy.

REGISTER NOW →

Join a world-class slate of CEOs, celebrities, economists, educators, entrepreneurs, journalists and politicians and be part of America’s new mainstream.

L’ATTITUDE is a historic American event where entrepreneurs, business leaders, artists, politicians, and industry influencers will discuss the New Mainstream Economy being driven by the youngest and fastest growing major demographic in America, we call it the Latino Factor.

The Latino Factor is creating unprecedented opportunities for everyone in the New Mainstream Economy.

REGISTER NOW →

Who Should Attend?

Interested in growth and the future of America

L’ATTITUDE is the place to be!

Business Executives

Imagine having the entire population of the world’s 7th largest economy at your doorstep!

Media gurus

You and your peers left billions of dollars on the table last year, learn more!

Politicians and pundits

Be aware of who makes up the fastest growing segment of voters in America!

Young Latinos

If you’ve thought about the opportunities available to you for being part of the youngest median age population group … and with the longest life expectancy… and already accounting for nearly 15% of all businesses in America!

Featured 2019 Speakers

2019 Speakers will be added on a rolling basis

Robert Rodriguez
Filmmaker/Entrepreneur
Robert Rodriguez is an American filmmaker famous for directing the Spy Kids films, The Faculty, The Adventures of Sharkboy and Lavagirl, Planet Terror, and Machete. Rodriguez is also known for co-directing the 2005 crime thriller Sin City and the 2014 sequel, Sin City: A Dame to Kill For. In 2013, Rodriguez worked with Univision to launch his own cable television channel called El Rey.
Robert Rodriguez
Filmmaker/Entrepreneur
Zoe Saldana
Actor/Entrepreneur
Zoe Saldana is a trained dancer who's become a leading actress in Hollywood, having starred in blockbusters like 'Star Trek,' 'Avatar' and 'Guardians of the Galaxy.'
Zoe Saldana
Actor/Entrepreneur
Emilio Estefan
Entrepreneur & Entertainer
EMILIO ESTEFAN is a world-renowned music, television and film producer who has been instrumental in shaping, developing and directing the careers of his superstar wife, Gloria, as well as Shakira, Ricky Martin, Jennifer Lopez, Marc Anthony and Jon Secada among many others.
Emilio Estefan
Entrepreneur & Entertainer
Eugenio Derbez
Actor, Writer, Director and Producer
Actor, writer, director and producer Eugenio Derbez is one of the most influential and recognized actors in Latin America and the Latinx community in the U.S. With over 250 million dollars at the box office he has become one of the world’s biggest international stars.
Eugenio Derbez
Actor, Writer, Director and Producer
Mary Dillon
Chief Executive Officer, Ulta Beauty
Mary Dillon joined Ulta Beauty as Chief Executive Officer in July 2013, bringing extensive experience leading consumer-driven brands to the role, as well as a passion for leveraging consumer insights and customer-focused strategies to build brand engagement.
Mary Dillon
Chief Executive Officer, Ulta Beauty
Oscar Munoz
CEO, United Airlines
Oscar Munoz is the CEO of United Airlines. Previously, Oscar served in various financial and strategic capacities at some of the world's most recognized consumer brands, including AT&T, Coca-Cola Enterprises, and PepsiCo. In March 2017, Munoz was named "Communicator of the Year for 2017" by PRWeek.
Oscar Munoz
Entrepreneur & Entertainer
Marc Benioff
Chairman & Co-CEO, Salesforce
Marc Benioff is Chairman, Co-Chief Executive Officer and Founder of Salesforce and a pioneer of cloud computing. Under Benioff's leadership, Salesforce is the fastest-growing top-five enterprise software company and the #1 provider of Customer Relationship Management (CRM) software globally. Benioff was named “Innovator of the Decade” by Forbes and is recognized as one of the World’s 25 Greatest Leaders by Fortune and one of the 10 Best-Performing CEOs by Harvard Business Review.
Marc Benioff
Chairman & Co-CEO, Salesforce
William Lewis
Chief Executive Officer, Dow Jones & Publisher, The Wall Street Journal
William Lewis was appointed CEO of Dow Jones and publisher of The Wall Street Journal in 2014. He previously served as chief creative officer for News Corp, responsible for the company’s creative strategy and developing new commercial opportunities. Mr. Lewis joined News Corp. in September 2010 as group general manager of News UK, based in London.
William Lewis
Chief Executive Officer, Dow Jones & Publisher, The Wall Street Journal
David Stockman
Former US Treasury Secretary
David Stockman was elected as a Michigan Congressman in 1976 and joined the Reagan White House in 1981. Serving as budget director, he was one of the key architects of the Reagan Revolution plan to reduce taxes, cut spending and shrink the role of government. He joined Salomon Brothers in 1985 and later became one of the early partners of The Blackstone Group. During nearly two decades at Blackstone and at a firm he founded, Heartland Industrial Partners, Stockman was a private equity investor.
David Stockman
Former US Treasury Secretary
Tony Gonzalez
Pro Football Hall of Famer and FOX NFL Analyst
Former Kansas City Chiefs and Atlanta Falcons All-Pro tight end Tony Gonzalez currently serves as a FOX Sports studio analyst. Since the 2017 NFL Season, Gonzalez has been a fixture on FOX NFL Kickoff, Fox’s hour-long NFL pregame show preceding FOX NFL Sunday, airing each Sunday at 11:00 AM ET during the NFL season. In February 2019, Gonzalez was inducted into the Pro Football Hall of Fame.
Tony Gonzalez
Pro Football Hall of Famer and FOX NFL Analyst
Ben Odell
President, 3Pas Studios
Benjamin Odell is president of 3Pas Studios which he founded with actor and filmmaker Eugenio Derbez. At 3Pas, Ben produced hit films “Overboard” and “How to Be a Latin Lover.” He is also an Executive Producer on Amazon show “LOL: Last One Laughing,” its #1 show in Mexico and the second most viewed international show.
Ben Odell
President, 3Pas Studios
Mary Mack
Senior EVP Head of Consumer Banking, Wells Fargo & Company
Mary began her career with Wells Fargo in 1984 and has a broad mix of brokerage/advisory, banking and finance experience. She most recently held the position of President and Head of Wells Fargo Advisors, LLC, one of the nation’s largest full-service retail brokerage organizations.
Mary Mack
Senior EVP Head of Consumer Banking, Wells Fargo & Company
Thaddeus Arroyo
Chief Executive Officer - AT&T Business, AT&T Communications, LLC
Thaddeus was appointed Chief Executive Officer of AT&T Business in December 2016. He is responsible for the company's integrated global Business Solutions organization, which serves nearly 3 million business customers in nearly 200 countries and territories, including nearly all of the world's Fortune 1000 companies.
Thaddeus Arroyo
Chief Executive Officer - AT&T Business, AT&T Communications, LLC
Carlos M. Gutierrez
Former U.S. Secretary of Commerce
Carlos Gutierrez is Chair of Albright Stonebridge Group. Secretary Gutierrez served as U.S. Secretary of Commerce from 2005 to 2009 under President George W. Bush, where he worked with foreign government and business leaders to advance economic relationships, enhance trade, and promote U.S. exports. Secretary Gutierrez also played a key role in the passage of landmark free trade agreements that remove trade barriers, expand export opportunities, and boost global investment.
Carlos M. Gutierrez
Former U.S. Secretary of Commerce
Cesar Conde
Chairman of NBCUniversal Telemundo Enterprises and NBCUniversal International Group
Cesar Conde is Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises. As Chairman of NBCUniversal International Group, Conde is responsible for the operations and international expansion of NBCUniversal businesses outside of North America.
Cesar Conde
Chairman of NBCUniversal Telemundo Enterprises and NBCUniversal International Group
Guillermo Diaz, Jr.
SVP of Customer Transformation at Cisco
Guillermo Diaz, Jr., is a Global Technology Leader and Champion of Inclusion and Diversity. He is a transformational leader across Cisco and broadly in the industry known for aligning people, process and technology. Most recently, from 2015 to 2019, he served as Cisco’s Chief Information Officer responsible for the Global Information Technology organization, strategy and services.
Guillermo Diaz, Jr.
SVP of Customer Transformation at Cisco
Ralph De La Vega
Founder and Chairman of the De La Vega Group
Ralph de la Vega is the founder and chairman of the De La Vega Group. Mr. de la Vega is the former Vice Chairman of AT&T Inc. and CEO of Business Solutions & International. In that capacity, he had overall responsibility for the company’s integrated Business Solutions group which, at the time served more than 3.5 million business customers in nearly 200 countries and territories, including nearly all of the world’s Fortune 1000 companies.
Ralph De La Vega
Founder and Chairman of the De La Vega Group
Al R. Cardenas
Senior Partner, Squire Patton Boggs
Al (Alberto R.) Cardenas chairs the firm’s Latin America Practice and is widely recognized for his leadership in Latin America affairs. He was named one of “The Most Influential Leaders in the Latino Community Today,” one of the “Legal Impact Leaders,” one of the “100 Most Influential Hispanics” by Hispanic Business, a Top Latino Lawyer by Latino Leaders magazine and is consistently listed in “The 100 Poderosos” in PODER magazine.
Al R. Cardenas
Senior Partner, Squire Patton Boggs
 
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