Your Gateway to The New Mainstream Economy

September 26–29, 2019

San Diego, California

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Join a world-class slate of CEOs, celebrities, economists, educators, entrepreneurs, journalists and politicians and be part of America’s new mainstream.

L’ATTITUDE is a historic American event where entrepreneurs, business leaders, artists, politicians, and industry influencers will discuss the New Mainstream Economy being driven by the youngest and fastest growing major demographic in America, we call it the Latino Factor.

The Latino Factor is creating unprecedented opportunities for everyone in the New Mainstream Economy.

REGISTER NOW →

Join a world-class slate of CEOs, celebrities, economists, educators, entrepreneurs, journalists and politicians and be part of America’s new mainstream.

L’ATTITUDE is a historic American event where entrepreneurs, business leaders, artists, politicians, and industry influencers will discuss the New Mainstream Economy being driven by the youngest and fastest growing major demographic in America, we call it the Latino Factor.

The Latino Factor is creating unprecedented opportunities for everyone in the New Mainstream Economy.

REGISTER NOW →

Who Should Attend?

Interested in growth and the future of America

L’ATTITUDE is the place to be!

Business Executives

Imagine having the entire population of the world’s 7th largest economy at your doorstep!

Media gurus

You and your peers left billions of dollars on the table last year, learn more!

Politicians and pundits

Be aware of who makes up the fastest growing segment of voters in America!

Young Latinos

If you’ve thought about the opportunities available to you for being part of the youngest median age population group … and with the longest life expectancy… and already accounting for nearly 15% of all businesses in America!

Featured 2019 Speakers

2019 Speakers will be added on a rolling basis

Robert Rodriguez
Filmmaker/Entrepreneur
Robert Rodriguez is an American filmmaker famous for directing the Spy Kids films, The Faculty, The Adventures of Sharkboy and Lavagirl, Planet Terror, and Machete. Rodriguez is also known for co-directing the 2005 crime thriller Sin City and the 2014 sequel, Sin City: A Dame to Kill For. In 2013, Rodriguez worked with Univision to launch his own cable television channel called El Rey.
Robert Rodriguez
Filmmaker/Entrepreneur
Zoe Saldana
Actor/Entrepreneur
Zoe Saldana is a trained dancer who's become a leading actress in Hollywood, having starred in blockbusters like 'Star Trek,' 'Avatar' and 'Guardians of the Galaxy.'
Zoe Saldana
Actor/Entrepreneur
Emilio Estefan
Entrepreneur & Entertainer
EMILIO ESTEFAN is a world-renowned music, television and film producer who has been instrumental in shaping, developing and directing the careers of his superstar wife, Gloria, as well as Shakira, Ricky Martin, Jennifer Lopez, Marc Anthony and Jon Secada among many others.
Emilio Estefan
Entrepreneur & Entertainer
Mary Dillon
Chief Executive Officer, Ulta Beauty
Mary Dillon joined Ulta Beauty as Chief Executive Officer in July 2013, bringing extensive experience leading consumer-driven brands to the role, as well as a passion for leveraging consumer insights and customer-focused strategies to build brand engagement.
Mary Dillon
Chief Executive Officer, Ulta Beauty
Oscar Munoz
CEO, United Airlines
Oscar Munoz is the CEO of United Airlines. Previously, Oscar served in various financial and strategic capacities at some of the world's most recognized consumer brands, including AT&T, Coca-Cola Enterprises, and PepsiCo. In March 2017, Munoz was named "Communicator of the Year for 2017" by PRWeek.
Oscar Munoz
Entrepreneur & Entertainer
William Lewis
Chief Executive Officer, Dow Jones & Publisher, The Wall Street Journal
William Lewis was appointed CEO of Dow Jones and publisher of The Wall Street Journal in 2014. He previously served as chief creative officer for News Corp, responsible for the company’s creative strategy and developing new commercial opportunities. Mr. Lewis joined News Corp. in September 2010 as group general manager of News UK, based in London.
William Lewis
Chief Executive Officer, Dow Jones & Publisher, The Wall Street Journal
Tony Gonzalez
Pro Football Hall of Famer and FOX NFL Analyst
Former Kansas City Chiefs and Atlanta Falcons All-Pro tight end Tony Gonzalez currently serves as a FOX Sports studio analyst. Since the 2017 NFL Season, Gonzalez has been a fixture on FOX NFL Kickoff, Fox’s hour-long NFL pregame show preceding FOX NFL Sunday, airing each Sunday at 11:00 AM ET during the NFL season. In February 2019, Gonzalez was inducted into the Pro Football Hall of Fame.
Tony Gonzalez
Pro Football Hall of Famer and FOX NFL Analyst
David Stockman
Former US Treasury Secretary
David Stockman was elected as a Michigan Congressman in 1976 and joined the Reagan White House in 1981. Serving as budget director, he was one of the key architects of the Reagan Revolution plan to reduce taxes, cut spending and shrink the role of government. He joined Salomon Brothers in 1985 and later became one of the early partners of The Blackstone Group. During nearly two decades at Blackstone and at a firm he founded, Heartland Industrial Partners, Stockman was a private equity investor.
David Stockman
Former US Treasury Secretary
 
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