Your Gateway to The New Mainstream Economy

September 26–29, 2019

San Diego, California

REGISTER NOW →

Join a world-class slate of CEOs, celebrities, economists, educators, entrepreneurs, journalists and politicians and be part of America’s new mainstream.

L’ATTITUDE is a historic American event where entrepreneurs, business leaders, artists, politicians, and industry influencers will discuss the New Mainstream Economy being driven by the youngest and fastest growing major demographic in America, we call it the Latino Factor.

The Latino Factor is creating unprecedented opportunities for everyone in the New Mainstream Economy.

REGISTER NOW →

Join a world-class slate of CEOs, celebrities, economists, educators, entrepreneurs, journalists and politicians and be part of America’s new mainstream.

L’ATTITUDE is a historic American event where entrepreneurs, business leaders, artists, politicians, and industry influencers will discuss the New Mainstream Economy being driven by the youngest and fastest growing major demographic in America, we call it the Latino Factor.

The Latino Factor is creating unprecedented opportunities for everyone in the New Mainstream Economy.

REGISTER NOW →

Who Should Attend?

Interested in growth and the future of America

L’ATTITUDE is the place to be!

Business Executives

Imagine having the entire population of the world’s 7th largest economy at your doorstep!

Media gurus

You and your peers left billions of dollars on the table last year, learn more!

Politicians and pundits

Be aware of who makes up the fastest growing segment of voters in America!

Young Latinos

If you’ve thought about the opportunities available to you for being part of the youngest median age population group … and with the longest life expectancy… and already accounting for nearly 15% of all businesses in America!

Featured 2019 Speakers

2019 Speakers will be added on a rolling basis

Robert Rodriguez
Filmmaker/Entrepreneur
Robert Rodriguez is an American filmmaker famous for directing the Spy Kids films, The Faculty, The Adventures of Sharkboy and Lavagirl, Planet Terror, and Machete. Rodriguez is also known for co-directing the 2005 crime thriller Sin City and the 2014 sequel, Sin City: A Dame to Kill For. In 2013, Rodriguez worked with Univision to launch his own cable television channel called El Rey.
Robert Rodriguez
Filmmaker/Entrepreneur
Zoe Saldana
Actor/Entrepreneur
Zoe Saldana is a trained dancer who's become a leading actress in Hollywood, having starred in blockbusters like 'Star Trek,' 'Avatar' and 'Guardians of the Galaxy.'
Zoe Saldana
Actor/Entrepreneur
Emilio Estefan
Entrepreneur & Entertainer
EMILIO ESTEFAN is a world-renowned music, television and film producer who has been instrumental in shaping, developing and directing the careers of his superstar wife, Gloria, as well as Shakira, Ricky Martin, Jennifer Lopez, Marc Anthony and Jon Secada among many others.
Emilio Estefan
Entrepreneur & Entertainer
Eugenio Derbez
Actor, Writer, Director and Producer
Actor, writer, director and producer Eugenio Derbez is one of the most influential and recognized actors in Latin America and the Latinx community in the U.S. With over 250 million dollars at the box office he has become one of the world’s biggest international stars.
Eugenio Derbez
Actor, Writer, Director and Producer
Mary Dillon
Chief Executive Officer, Ulta Beauty
The possibilities are beautiful with Mary Dillon as CEO of Ulta Beauty. The Chicago native has 35 years of experience leading consumer-driven brands in a diverse range of industries, with the common thread being her passion for leveraging customer insights and leading through the lens of culture to build brand engagement and drive results.
Mary Dillon
Chief Executive Officer, Ulta Beauty
Ana Navarro
GOP Strategist, Commentator CNN
Ana Navarro is a well-known Republican strategist and a political analyst for CNN and CNN en Español. She is also a political contributor on ABC’s The View. The Miami New Times named her a “Republican power-consultant,” and the Tampa Bay Times called her “a sought-after voice in Republican politics and an adviser for any presidential hopeful,” saying, “with confidants Jeb Bush and Marco Rubio she is poised to play a big role in the GOP response to immigration reform and Hispanic outreach.”
Ana Navarro
GOP Strategist, Commentator CNN
Oscar Munoz
CEO, United Airlines
Oscar Munoz is the CEO of United Airlines. Previously, Oscar served in various financial and strategic capacities at some of the world's most recognized consumer brands, including AT&T, Coca-Cola Enterprises, and PepsiCo. In March 2017, Munoz was named "Communicator of the Year for 2017" by PRWeek.
Oscar Munoz
Entrepreneur & Entertainer
Marc Benioff
Chairman & Co-CEO, Salesforce
Marc Benioff is Chairman, Co-Chief Executive Officer and Founder of Salesforce and a pioneer of cloud computing. Under Benioff's leadership, Salesforce is the fastest-growing top-five enterprise software company and the #1 provider of Customer Relationship Management (CRM) software globally. Benioff was named “Innovator of the Decade” by Forbes and is recognized as one of the World’s 25 Greatest Leaders by Fortune and one of the 10 Best-Performing CEOs by Harvard Business Review.
Marc Benioff
Chairman & Co-CEO, Salesforce
Julián Castro
Former Secretary, U.S. Housing and Urban Development
Julián Castro served as the 16th Secretary of the U.S. Department of Housing and Urban Development (HUD) under President Barack Obama from 2014-2017. Before serving in the Cabinet, Secretary Castro was the Mayor of his native San Antonio, Texas — the youngest mayor of a Top 50 American city at the time. In 2012, he gave a rousing keynote speech at the Democratic National Convention, during which he described the American Dream as a relay to be passed from generation to generation.
Julián Castro
Former Secretary, U.S. Housing and Urban Development
William Lewis
Chief Executive Officer, Dow Jones & Publisher, The Wall Street Journal
William Lewis was appointed CEO of Dow Jones and publisher of The Wall Street Journal in 2014. He previously served as chief creative officer for News Corp, responsible for the company’s creative strategy and developing new commercial opportunities. Mr. Lewis joined News Corp. in September 2010 as group general manager of News UK, based in London.
William Lewis
Chief Executive Officer, Dow Jones & Publisher, The Wall Street Journal
María Teresa Kumar
President and CEO of Voto Latino
María Teresa Kumar is the founding President and CEO of Voto Latino, an Emmy-nominated contributor with MSNBC and host of MSNBC’s web show Changing America. Under her leadership, Voto Latino has become a key factor in national elections and garnered several prestigious awards including several Promax Gold and Webby Honorees.
María Teresa Kumar
President and CEO of Voto Latino
Mary Mack
Senior Executive Vice President and Head of Wells Fargo Consumer Banking
Mary began her career with Wells Fargo in 1984 and has a broad mix of brokerage/advisory, banking and finance experience. She most recently held the position of President and Head of Wells Fargo Advisors, LLC, one of the nation’s largest full-service retail brokerage organizations.
Mary Mack
Senior Executive Vice President and Head of Wells Fargo Consumer Banking
Cesar Conde
Chairman of NBCUniversal Telemundo Enterprises and NBCUniversal International Group
Cesar Conde is Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises. As Chairman of NBCUniversal International Group, Conde is responsible for the operations and international expansion of NBCUniversal businesses outside of North America.
Cesar Conde
Chairman of NBCUniversal Telemundo Enterprises and NBCUniversal International Group
Tony Gonzalez
Pro Football Hall of Famer and FOX NFL Analyst
Former Kansas City Chiefs and Atlanta Falcons All-Pro tight end Tony Gonzalez currently serves as a FOX Sports studio analyst. Since the 2017 NFL Season, Gonzalez has been a fixture on FOX NFL Kickoff, Fox’s hour-long NFL pregame show preceding FOX NFL Sunday, airing each Sunday at 11:00 AM ET during the NFL season. In February 2019, Gonzalez was inducted into the Pro Football Hall of Fame.
Tony Gonzalez
Pro Football Hall of Famer and FOX NFL Analyst
Luis Fonsi
Singer/Songwriter
Luis Fonsi is a Puerto Rican singer, songwriter and actor. He is known for multiple songs, one of them being "Despacito", featuring Puerto Rican rapper Daddy Yankee. As of 2018 he has broken six Guinness World Records and sold more than 11 million records with "Despacito".
Luis Fonsi
Singer/Songwriter
Thaddeus Arroyo
Chief Executive Officer - AT&T Business, AT&T Communications, LLC
Thaddeus was appointed Chief Executive Officer of AT&T Business in December 2016. He is responsible for the company's integrated global Business Solutions organization, which serves nearly 3 million business customers in nearly 200 countries and territories, including nearly all of the world's Fortune 1000 companies.
Thaddeus Arroyo
Chief Executive Officer - AT&T Business, AT&T Communications, LLC
Karla Gallardo
Co-Founder & CEO, Cuyana
Karla started Cuyana with the vision of creating a global design house that inspires intentional buying through pieces that are crafted with integrity. After growing up in Ecuador, Karla moved to the United States where she earned her MBA from the Stanford Graduate School of Business and her Bachelor of Science in Applied Mathematics from Brown University.
Karla Gallardo
Co-Founder & CEO, Cuyana
Mike Miedler
President & Chief Executive Officer, Century 21 Real Estate LLC
Michael Miedler was appointed president and chief executive officer for Century 21 Real Estate LLC, a wholly owned subsidiary of Realogy Holdings Corp. (NYSE: RLGY) in January 2019. In his new role, Miedler leads the iconic C21® brand and the organization’s approximately 9,400 independently owned and operated offices and more than 127,000 independent sales professionals in 80 countries and territories worldwide.
Mike Miedler
President & Chief Executive Officer, Century 21 Real Estate LLC
 
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