L’ATTITUDE 2018

THE NEW MAINSTREAM ECONOMY

The L’ATTITUDE event was launched in 2018 and introduced America for the first time to the New Mainstream Economy, and reported the facts and data about the U.S. Latino cohort that is largely responsible for the economic growth in our country.

Nearly 5,000 U.S. Latino business professionals, business owners, entrepreneurs, and others gathered at the Grand Hyatt in San Diego for this first ever national, non-partisan,  interactive dialogue with a world-class slate of CEOs, celebrities, journalists, and entrepreneurs. Among them were Oscar Munoz, United Airlines CEO; Dara Khosrowshahi, Uber CEO; Zoe Saldana, actress and entrepreneur; Alex Rodriguez, MLB All-Star and entrepreneur; Thomas Friedman, Pulitzer prize winning journalist and author,  and 33 others.

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2018 SPEAKERS

  • Robert Rodriguez
    Filmmaker/Entrepreneur
    Robert Rodriguez is an American filmmaker famous for directing the Spy Kids films, The Faculty, The Adventures of Sharkboy and Lavagirl, Planet Terror, and Machete. Rodriguez is also known for co-directing the 2005 crime thriller Sin City and the 2014 sequel, Sin City: A Dame to Kill For. In 2013, Rodriguez worked with Univision to launch his own cable television channel called El Rey.
    Robert Rodriguez
    Filmmaker/Entrepreneur
  • Zoe Saldana
    Actor/Entrepreneur
    Zoe Saldana is a trained dancer who's become a leading actress in Hollywood, having starred in blockbusters like 'Star Trek,' 'Avatar' and 'Guardians of the Galaxy.'
    Zoe Saldana
    Actor/Entrepreneur
  • Alex Rodriguez (A-Rod)
    MLB All-Star & Entrepreneur
    A-Rod is a former professional baseball shortstop and third baseman. He played 22 seasons in the MLB for the Seattle Mariners, Texas Rangers, and New York Yankees. Rodriguez is considered one of the greatest baseball players of all time. Rodriguez achieved a .295 batting average, 696 home runs, over 2,000 runs batted in (RBI), and over 2,000 runs and 3,000 hits.
    Alex Rodriguez (A-Rod)
    MLB All-Star & Entrepreneur
  • Chef José Andrés
    Chef/Entrepreneur
    Andrés is credited with introducing Americans to both avant-garde and traditional Spanish cooking. Born in the northern region of Asturias and raised outside of Barcelona, Andrés chose cooking as his life's work at the age of 15.
    Chef José; Andrés
    Chef/Entrepreneur
  • Nicky Jam
    Singer/Songwriter
    Nicky Jam is a world famous Reggaeton singer and songwriter. Most recently, he performed the official song "Live It Up" with American rapper Will Smith and Kosovar singer Era Istrefi at the closing ceremony of the 2018 FIFA World Cup in Moscow, Russia. His more popular songs include X, Travesuras, Te Busco, El Perdón, Hasta el Amanecer and El Amante.
    Nicky Jam
    Singer/Songwriter
  • Tim Sloan
    CEO and President, Wells Fargo Bank
    Tim Sloan was elected chief executive officer of Wells Fargo & Company and a member of the Board of Directors in October 2016. A 30-year company veteran, Tim had led the company's Wholesale Banking business beginning in 2014 – overseeing approximately 50 different businesses, including Capital Markets, Commercial (middle market) Banking, Commercial Real Estate, Asset Backed Finance, Equipment Finance, Corporate Banking, Insurance, International, Investment Banking, and Treasury Management.
    Tim Sloan
    CEO and President, Wells Fargo Bank
  • Sol Trujillo
    Leading Business Executive/Entrepreneur
    Solomon D. ("Sol") Trujillo is an American businessman, global media-communications and technology executive. He has served as the CEO of Telstra, US West, Orange S.A. and has held executive positions in United States Federal government and state governments.
    Sol Trujillo
    Leading Business Executive/Entrepreneur
  • Oscar Munoz
    CEO, United Airlines
    Oscar Munoz is the CEO of United Airlines. Previously, Oscar served in various financial and strategic capacities at some of the world's most recognized consumer brands, including AT&T, Coca-Cola Enterprises, and PepsiCo. In March 2017, Munoz was named "Communicator of the Year for 2017" by PRWeek.
    Oscar Munoz
    CEO, United Airlines
  • Thomas Friedman
    Pulitzer Prize Winning Journalist & Author
    Thomas L. Friedman is an internationally renowned author, reporter, and, columnist–the recipient of three Pulitzer Prizes and the author of six bestselling books, among them From Beirut to Jerusalem and The World Is Flat.
    Thomas Friedman
    Pulitzer Prize Winning Journalist & Author
  • Luis Fonsi
    Singer/Songwriter
    Bio coming soon.
    Luis Fonsi
    Singer/Songwriter
  • Maria Hinojosa
    Journalist, NPR
    As the anchor and executive producer of the NPR show Latino USA, Maria Hinojosa has helped tell America's untold stories and brought to light unsung heroes here and abroad. On her Emmy Award-winning talk show Maria Hinojosa: One-on-One, Hinojosa has informed millions of Americans about the fastest growing group in our country.
    Maria Hinojosa
    Journalist, NPR
  • Henry Cisneros
    former HUD Secretary
    Henry Cisneros served as the 10th Secretary of Housing and Urban Development (HUD) in the administration of President Bill Clinton from 1993 to 1997. As HUD Secretary, Cisneros was credited with helping achieve the nation's highest ever rate of homeownership through public housing developments and policies. Prior to that role, he was the first Hispanic-American mayor of a major U.S. city, San Antonio, Texas from 1981 to 1989.
    Henry Cisneros
    former HUD Secretary
  • Federico Peña
    former Transportation Secretary
    Federico Peña is the former United State Secretary of Transportation from 1993 to 1997 during the Clinton Presidency. Peña negotiated international aviation agreements with 41 nations during his term, pressing for increased freedom for airlines to serve markets. He implemented the first international aviation policy for the U.S. since the Carter Administration. This strategy opened up aviation markets around the world, contributing to the revitalization of the aviation industry.
    Federico Peña
    former Transportation Secretary
  • Ken Salazar
    former U.S. Senator and Interior Secretary
    Ken Salazar became the first Hispanic American from Colorado to serve in the U.S. Senate from 2005-2011. A fifth-generation Coloradan, Salazar crafted a reputation as an independent voice supporting agricultural and conservation interests and an advocate for comprehensive immigration reform.
    Ken Salazar
    former U.S. Senator and Interior Secretary
  • Raúl Alarcón
    CEO, SBS
    Raúl Alarcón is the CEO of SBS, Spanish Broadcasting System, one of the largest owners and operators of radio stations in the United States. Alarcón is responsible for the company's long-range strategic planning and operational matters and has proven to be instrumental in the acquisition and related financing of each of SBS station.
    Raúl Alarcón
    CEO, SBS
  • Don Baer
    Chairman, BCW (Burson Cohn & Wolfe)
    Don Baer is the Chairman of BCW (Burson Cohn & Wolfe) and Chairman of the Board of Directors of PBS. His career has spanned leading roles as a media and communications executive for a wide range of business, government and non-profit organizations. He also served as the senior advisor to then-president Bill Clinton.
    Don Baer
    Chairman, BCW (Burson Cohn & Wolfe)
  • Daisy Lopez-Cid
    2018 NAHREP President
    Daisy Lopez-Cid is the 2018 President for the National Association of Hispanic Real Estate Professionals® (NAHREP®) and Broker/Owner of RE/MAX Premier Properties in Kissimmee, Florida. An avid advocate for homeowner rights and sustainable homeownership, she often travels to the state capitol and Washington D.C. to meet with lawmakers. In 2013, Florida Governor Rick Scott appointed Ms. Lopez-Cid to the Valencia College District Board of Trustees where she provides insight to direction of the college’s policies.
    Daisy Lopez-Cid
    2018 NAHREP President
  • Michael Crow
    President, Arizona State University
    Michael Crow is the President of Arizona State University. He is guiding the transformation of ASU into one of the nation's leading public metropolitan research universities, an institution that combines the highest levels of academic excellence, inclusiveness to a broad demographic, and maximum societal impact–a model he terms the "New American University."
    Michael Crow
    President, Arizona State University
  • Gary Acosta
    Co-Founder & CEO, NAHREP
    Gary Acosta is the co-founder and CEO of the National Association of Hispanic Real Estate Professionals (NAHREP®) and a 25-year veteran of the housing industry. In his capacity as CEO of NAHREP, he created the Hispanic Wealth Project, a 501c3 non-profit organization with a strategic plan to triple Hispanic household wealth by 2024. Mr. Acosta has also founded or co-founded several mortgage, real estate and technology companies including New Vista Asset Management and CounselorMax.
    Gary Acosta
    Co-Founder & CEO, NAHREP
  • Ted Acosta
    Americas Vice Chair of Risk Management, EY
    Ted Acosta began his career as a practicing white-collar and regulatory attorney both in private practice and with the US Federal government. He has spent the last 16 years at EY where he focused on assisting clients with internal investigations and compliance program structures for US regulatory obligations, as well as foreign standards.
    Ted Acosta
    Americas Vice Chair of Risk Management, EY
  • Ruth Marcus
    Editor & Columnist, The Washington Post; Contributor, MSNBC
    Ruth Marcus is the deputy editorial page editor for The Washington Post. She also writes a weekly column and contributes to the PostPartisan blog. A graduate of Yale College and Harvard Law School, she was a finalist for the Pulitzer Prize for Commentary in 2007.
    Ruth Marcus
    Editor & Columnist, The Washington Post; Contributor, MSNBC
  • Beatriz Acevedo
    Founder, Mitú
    Beatriz Acevedo is a three-time Emmy Award winning producer and digital media pioneer with more than 20+ years experience creating content for major TV networks from the Food Network to Discovery to USA Network. Beatriz has dedicated her life’s work to creating opportunities for Latino youth in an effort to empower their voices, and to diversify and influence culturally relevant depictions of Latinos in media.
    Beatriz Acevedo
    Founder, Mitú
  • Ron Brownstein
    Senior Editor, The Atlantic; Senior Political Analyst, CNN
    Ronald Brownstein is a CNN senior political analyst, regularly appearing across the network's programming and special political coverage. He also serves as Atlantic Media's Editorial Director for Strategic Partnership and is in charge of long-term editorial strategy.
    Ron Brownstein
    Senior Editor, The Atlantic; Senior Political Analyst, CNN
  • Carlos Gutierrez
    Former Secretary of Commerce; Co-Chair of Albright Stonebridge Group
    Carlos Gutierrez is a former United States Secretary of Commerce. He served as the 35th U.S. Secretary of Commerce from 2005 to 2009 under President George W. Bush.
    Carlos Gutierrez
    Former Secretary of Commerce; Co-Chair of Albright Stonebridge Group
  • Ralph de la Vega
    Chairman, De La Vega Group
    Ralph de la Vega is the former Vice Chairman of AT&T Inc. and CEO of AT&T Business Solutions and AT&T International. As a native of Cuba, De la Vega is the epitome of the American Dream having served in numerous executive roles, philanthropic endeavors, and company boards.
    Ralph de la Vega
    Chairman, De La Vega Group
  • Dara Khosrowshahi
    CEO, Uber
    Dara Khosrowshahi is the CEO of Uber, one of the largest ride sharing platforms in the world. Prior to that, he spent 12 years as the CEO of Expedia and during that time was able to quadruple revenue.
    Dara Khosrowshahi
    CEO, Uber
  • Dr. Paul Jacobs
    Chairman and CEO, XCOM-Tech
    Dr. Paul Jacobs is the Chairman and CEO of XCOM-Tech. He has served as a leader in the field of mobile communications for more than 25 years. As the former CEO and Executive Chairman of Qualcomm, Jacobs was a key architect of Qualcomm's strategic vision.
    Dr. Paul Jacobs
    Chairman and CEO, XCOM-Tech
  • Linda Alvarado
    Co-owner, Colorado Rockies
    Linda Alvarado is the co-owner of the major league baseball franchise, the Colorado Rockies and also the CEO of Alvarado Construction. She is the first Hispanic female to co-own a major league team and has proven to be successful in both the male-dominated sports world and construction industry.
    Linda Alvarado
    Co-owner, Colorado Rockies
  • Guillermo Diaz, Jr.
    Chief Information Officer, Cisco
    Guillermo Diaz, Jr., is the Chief Information Officer responsible for Cisco’s global Information Technology organization, along with its strategy and services. His focus is on driving the business outcomes critical to the secure digital transformation of Cisco, its customers and partners. Guillermo is the executive sponsor of Conexión, Cisco’s Latino employee resource network and the Cisco Veterans employee network.
    Guillermo Diaz, Jr.
    Chief Information Officer, Cisco
  • Daisy Khan
    Author, Reformer & Founder, WISE
    Daisy Khan is one of the most prominent female Muslim leaders in the United States. As the Executive Director of the Women's Islamic Initiative, Khan not only empowers Muslim women around the globe, but also tirelessly works to help non-Muslims better understand the true teachings of Islam and to build bridges of acceptance between faiths.
    Daisy Khan
    Author, Reformer & Founder, WISE
  • Eduardo Padrón
    President, Miami Dade College
    Since 1995, he has served as President of Miami Dade College (MDC), the largest institution of higher education in America with more than 165,000 students. In 2016, President Barack Obama awarded him the Presidential Medal of Freedom, the highest civilian honor in the U.S., for being a prominent national voice for access and inclusion in higher education.
    Eduardo Padrón
    President, Miami Dade College
  • Leo Pareja
    CEO, Remine
    Leo Pareja entered real estate at just 19 years of age and by 28 he was the #1 Keller Williams Agent in the world. In 2012 he co-founded and continues to co-own Washington Capital Partners, one of the largest private lending companies in the mid-Atlantic region. Pareja is the 2017 President of NAHREP and has a board seat at NAR (National Association of Realtors®.)
    Leo Pareja
    CEO, Remine
  • John C. Maxwell
    Author, Speaker, and Leadership Expert
    John C. Maxwell is an American author, speaker, and leadership expert who has written more than 100 books, primarily focusing on leadership. He has authored several New York Times bestselling books and was named #1 leadership expert in the world by Inc. Magazine in 2014.
    John C. Maxwell
    Author, Speaker, and Leadership Expert
  • Adela de la Torre
    President, San Diego State University
    Adela de la Torre is the president of San Diego State University. She is the first woman to serve as a permanent president of SDSU. Prior to this role, she was a UC Davis economist who had spent most of her career promoting better health among Latinas and Chicanos and social justice among students.
    Adela de la Torre
    President, San Diego State University
  • Dennis Muilenburg
    Chairman, President and CEO, The Boeing Company
    Dennis Muilenburg is chairman of the board, president and chief executive officer of The Boeing Company. Muilenburg oversees the strategic direction of the Chicago-based, $93.4 billion aerospace company. With roughly 140,000 employees across the United States and in more than 65 countries, Boeing is the world's largest aerospace company and top U.S. exporter.
    Dennis Muilenburg
    Chairman, President and CEO, The Boeing Company
  • Thaddeus Arroyo
    CEO, AT&T Business
    Thaddeus was appointed Chief Executive Officer of AT&T Business in December 2016. He is responsible for the company's integrated global Business Solutions organization, which serves more than 3 million business customers in nearly 200 countries and territories, including nearly all of the world's Fortune 1000 companies.
    Thaddeus Arroyo
    CEO, AT&T Business
  • Rick Sanchez
    Journalist
    Rick Sanchez has been a journalist, correspondent and television news anchor for over 30 years, and spent nearly a decade in cable news–first at MSNBC and then at CNN. Rick is currently a contributor for FOX News, FoxNewsLatino.com and MundoFOX. He also hosts a weekday radio show called The Rick Sanchez Show.
    Rick Sanchez
    Journalist
  • Geoff Colvin
    Senior Editor at Large, Fortune Magazine
    Geoff Colvin is the Fortune Magazine Senior Editor at Large. He is a bestselling author of both Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will and Talent is Overrated: What Really Separates World-Class Performers from Everybody Else. As a speaker, Colvin has engaged hundreds of audiences around the world. He has analyzed companies and business leaders worldwide as they confront the largest issues of our time, and has seen what distinguishes the winners from the losers.
    Geoff Colvin
    Senior Editor at Large, Fortune Magazine
  • Tim Shriver
    Chairman, Special Olympics
    Shriver leads the International Board of Directors for the Special Olympics and serves together with over 5.6 million Special Olympics athletes in 172 countries to promote health, education, and a more unified world through the joy of sports. Shriver joined Special Olympics in 1996. He is a leading educator who focuses on the social and emotional factors in learning. He is the author of the New York Times Best Selling book Fully Alive – Discovering What Matters Most.
    Tim Shriver
    Chairman, Special Olympics
  • Steven Ellis
    Head of Innovation, Wells Fargo
    Steve Ellis is Wells Fargo's Executive Vice President and Head of Innovation. He is responsible for accelerating the company's delivery of next-generation customer-inspired technologies, products, and services. Ellis has been a champion for customer-centric innovation since he joined the company more than three decades ago
    Steven Ellis
    Head of Innovation, Wells Fargo
  • Cesar Conde
    Chairman of NBCUniversal Telemundo Enterprises
    Cesar Conde is Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises. As Chairman, Conde is responsible for the operations and international expansion of NBCUniversal businesses outside of North America. Under Conde's leadership, Telemundo hit a historic milestone in 2016, by ranking as the #1 Spanish-language network.
    Cesar Conde
    Chairman of NBCUniversal Telemundo Enterprises
  • Nick Bailey
    CEO, Century 21 Real Estate
    Nick Bailey serves as the president and chief executive officer for Century 21 Real Estate LLC, the exclusive residential real estate brand of L'ATTITUDE. In this role, Bailey leads the iconic C21® brand and the organization’s approximately 8,000 independently owned and operated offices and more than 118,000 independent sales professionals in 80 countries and territories worldwide. Bailey has over 21 years of industry experience as a licensed broker, and opened a real estate brokerage where he actively listed and sold properties.
    Nick Bailey
    CEO, Century 21 Real Estate
  • Aida Álvarez
    Former SBA Administrator
    Aida Álvarez has had a successful career as a journalist, investment banker and public servant. She was the first Latino woman to hold a U.S. cabinet-level position as the administrator of the Small Business Administration during Bill Clinton's presidency. She also has more than a decade of experience in corporate finance, working as a vice president of Public Finance for both Bear Stearns and First Boston.
    Aida Álvarez
    Former SBA Administrator
  • Father Gregory Boyle
    Founder, Homeboy Industries
    The Rev. Gregory J. Boyle, S.J., is the founder of Homeboy Industries in Los Angeles, the largest gang intervention, rehabilitation and re-entry program in the world. Homeboy Industries employs and trains former gang members in a range of social enterprises, as well as provides critical services to 15,000 men and women who walk through its doors every year seeking a better life.
    Father Gregory Boyle
    Founder, Homeboy Industries
  • Cindy Robbins
    Chief People Officer, Sales Force
    Cindy Robbins is President and Chief People Officer at Salesforce — one of the World’s Most Innovative Companies according to Forbes and one of Fortune’s 100 Best Companies to Work For ten years in a row. In this role, Robbins leads the company’s efforts to attract, develop and retain the best talent.
    Cindy Robbins
    Chief People Officer, Sales Force
  • Maria Teresa Kumar
    President & CEO, Voto Latino
    Maria Teresa Kumar is the founding President and CEO of Voto Latino, an Emmy-nominated contributor with MSNBC and former host for Changing America on msnbc.com. She is a World Economic Forum Young Global Leader. In 2013, Elle named her one of the 10 most influential women in Washington, DC. Washington Life Magazine named her the Power 100 in DC.
    Maria Teresa Kumar
    President & CEO, Voto Latino
  • Andrés Martinez
    Professor of Practice, The Cronkite School, Arizona State University
    Andrés Martinez is a special advisor to ASU President Michael Crow, a professor of practice in the Cronkite School and the editorial director of Future Tense, a Washington, D.C.-based ideas journalism partnership between ASU, Slate magazine, and New America. Martinez is focused on building media and research partnerships for ASU in both Mexico and Washington.
    Andrés Martinez
    Professor of Practice, The Cronkite School, Arizona State University
  • Catherine Cortez Masto
    United States Senator (NV)
    Born and raised in Las Vegas, Catherine Cortez Masto has spent her career fighting for Nevada’s working families. She served two terms as Attorney General of Nevada and, in November 2016, became the first Latina and the first woman from Nevada ever elected to the United States Senate.
    Catherine Cortez Masto
    United States Senator (NV)
  • Trace Gallagher
    Anchor/Correspondent, Fox News
    Trace Gallagher currently serves as a Los Angeles-based correspondent and anchors breaking news coverage for FOX News Channel's (FNC) daytime news programs. He joined the network in 1996 as a correspondent based in San Francisco. Gallagher also spent five years in New York serving as co-anchor of The Live Desk, alongside Martha MacCallum.
    Trace Gallagher
    Anchor/Correspondent, Fox News
  • Michelle Caruso-Cabrera
    Chief International Correspondent, CNBC
    In 2016, Michelle Caruso-Cabrera reported live from Iran on the state of the economy and potential investment opportunities in the country, despite continuing U.S. sanctions. Caruso-Cabrera also traveled to Brazil to cover the effect of the Car Wash scandal on Petrobras.
    Michelle Caruso-Cabrera
    Chief International Correspondent, CNBC
  • John Peyton
    President & CEO, Realogy Franchise Group
    John Peyton became president and chief executive officer of the Realogy Franchise Group in April 2017. He is responsible for managing RFG’s portfolio of leading real estate franchise brands. In January 2018, Peyton's responsibilities at Realogy were expanded to include oversight of two NRT businesses: the Corcoran® businesses and the company-owned Sotheby’s International Realty® brokerages. In 2018, he was named for the second consecutive year to the Swanepoel 200, an annual list of the most powerful people in real estate.
    John Peyton
    President & CEO, Realogy Franchise Group
  • Almar Latour
    Publisher and EVP, Dow Jones Media Group
    Almar Latour is Publisher and Executive Vice President for Dow Jones Media Group. He oversees the growth of consumer and business brands including Barron’s, MarketWatch, Financial News, and Mansion Global, all part of The Wall Street Journal Digital Network, as well as various digital start-ups. He is responsible for the group’s editorial operations as well as its P&L.
    Almar Latour
    Publisher and EVP, Dow Jones Media Group
  • John Harwood
    Chief Washington Correspondent, CNBC
    John Harwood is Editor at Large for CNBC covering Washington and hosts the CNBC Digital original video series "Speakeasy with John Harwood." In addition to CNBC, Harwood offers political analysis on NBC and NPR, among others. Harwood has covered each of the last nine presidential elections.
    John Harwood
    Chief Washington Correspondent, CNBC
  • Tom Chavez
    CEO & Founder, Krux
    Tom Chavez is the founder and CEO of Krux Digital, which delivers cloud-based infrastructure for capturing, protecting, connecting, and monetizing consumer cookie information across devices. Prior to founding Krux, Tom served as General Manager for the Online Publisher Business Group in Microsoft's Advertiser and Publisher Solutions (APS) group.
    Tom Chavez
    CEO & Founder, Krux
  • Michael Murphy
    GOP Strategist
    Mike Murphy is one of the Republican Party’s most successful political consultants, having handled strategy and advertising for more than 26 successful gubernatorial and Senatorial campaigns, including 12 wins in “blue” states that have consistently voted Democratic in Presidential elections. Murphy has been called a “media master” by Fortune magazine and the leader of a “new breed” of campaign consultants by Congressional Quarterly.
    Michael Murphy
    GOP Strategist

2018 AGENDA

SESSION 1

L’ATTITUDE, and its Significance for all Americans

The convention will open with an introductory presentation from Sol Trujillo on the thrust behind L’ATTITUDE and will include a conversation about the current state of Hispanics in media with L’ATTITUDE’s Film Festival Chair, Robert Rodriguez and Zoe Saldana.

Speakers:

Sol Trujillo, Leading Business Executive/Entrepreneur

Robert Rodriguez, Filmmaker/Entrepreneur

Zoe Saldana, Actor/Entrepreneur

SESSION 2

Film, TV, and OTT Interactive Media: Making Money by Delivering Entertainment Content in the 21st Century

This session will feature a discussion among top executives from several leading interactive media properties about generating profit from streaming services and other new distribution models

Speakers:

TBD

SESSION 3

Fireside Chat with Media CEO: Managing Transformation in the 21st Century Media World and Who Wins

A fireside chat with a CEO from one of the world’s leading media companies about what it will take to win the impending battle for leadership among media enterprises in the current era of major transformation.

Speakers:

TBD

SESSION 4

Film Showcase Awards Recognizing Up & Coming Talent

Join us in celebrating the creativity and talent of filmmaker submissions to 2018 L’ATTITUDE. Media co-chairs Zoe Saldana and Robert Rodriguez will select and award a winner, to be announced during this session. Their film screening will be showcased later tis same evening.

Speakers:

Robert Rodriguez, Filmmaker/Entrepreneur

Zoe Saldana, Actor/Entrepreneur

SESSION 5

The Next America: The Political, Economic, and Demographic Changes Shaping the Country’s Future

Former White House Communications Director under President Bill Clinton, Don Baer, will moderate a panel of political journalists and thought leaders about the political landscape in the coming years.

Speakers:

Don Baer, Global Chairman, Burson, Cohn & Wolfe Maria Hinojosa, Journalist, NPR

Ruth Marcus, Deputy Editorial Page Editor & Columnist, The Washington Post; Contributor, MSNBC

Beatriz Acevedo, Founder, Mitú

Ron Brownstein, Senior Editor, The Atlantic; Senior Political Analyst, CNN

SATURDAY EVENING

An Evening with Robert Rodriguez

Superstar filmmaker Robert Rodriguez (Machete, Spy Kids, Sin City) discusses his latest project, the $200 Million “Alita, Battle Angel” written and produced by James Cameron

Speakers:

Robert Rodriguez, Filmmaker/Entrepreneur

OPENING PRESENTATION WITH VIDEO – Tim Sloan, CEO, Wells Fargo

SESSION 6

The New Mainstream Economy – A CEO Discussion

Sol Trujillo will moderate a small panel of leading CEOs who will discuss the driving force behind America’s New Mainstream Economy and its impact on everything.

Speakers:

Sol Trujillo, Leading Business Executive/Entrepreneur

Tim Sloan, CEO, Wells Fargo Bank

Ralph de la Vega, Chairman, De La Vega Group

SESSION 7

Latino Political Leaders – A Town Hall Session

A panel of distinguished public servants who have served America at the highest levels of our government will participate in a discussion about the current state of politics and how today’s environment will likely impact elections and public policy in the near future.

Speakers:

Aida Álvarez, former SBA Administrator

Henry Cisneros, former HUD Secretary

Federico Peña, former Transportation Secretary

Ken Salazar, former U.S. Senator and Interior Secretary

SESSION 8

State of Journalism Today

A panel of top journalists from various news networks come together to discuss the state of journalism today and what it means for us.

Speakers:

Rick Sanchez, Journalist

Joy Reid, National Correspondent, MSNBC (Invited)

Shephard Smith, Chief News Anchor, Fox News (Invited)

Elizabeth Vargas, Documentary Anchor, A+E (Invited)

SESSION 9

Fireside Chat – Making Washington Work

A senior U.S. Senator will discuss the dysfunction in the nation’s capital and how we can get our government working for the people.

Speakers:

Sen. Lindsey Graham (Invited)

SESSION 10

Fireside Chat – Women in the U.S. Senate

With a record number of women in the Senate, will public policy become better aligned with the New Mainstream in America?

Speakers:

Sen. Catherine Cortez-Masto (Invited)

Sen. Kamala Harris (Invited)

SESSION 11

Immigration – Good or Bad?

A bipartisan panel of politicians discusses immigration policy and its impact on America’s economy and culture.

Speakers:

Henry Cisneros, former HUD Secretary

Federico Peña, former Transportation Secretary

Ken Salazar, former U.S. Senator & Interior Secretary

SESSION 12

How to Think About Trade Policy in the 21st Century

A panel of experts discusses the appropriate way to consider trade policy and its impact on jobs and the U.S. economy.

Speakers:

TBD

SESSION 13

The Future of Education

A distinguished panel of educational leaders discusses how technology and demographics are driving the future of education in America.

Speakers:

Michael Crow, President, Arizona State University

Eduardo Padrón, President, Miami Dade College

Adela de la Torre, President, San Diego State University

Andres Martinez, Professor of Practice, Walter Cronkite School of Journalism, Arizona State University

Cindy Robbins, Chief People Officer, Sales Force

SESSION 14

The New Mainstream Economy – An Economist’s Discussion

A panel of leading economists will discuss the New Mainstream Economy and its impact on America’s workforce, GDP, and business growth.

Speakers:

Charlie Garcia, CEO, ALPFA

SESSION 15

The Future of Transportation – A CEO Roundtable

A panel of CEOs discusses air travel, driverless cars and other modes of transportation in the coming years.

Speakers:

Oscar Munoz, CEO, United Airlines

Dara Khosrowshahi, CEO, Uber

Dennis Muilenburg, CEO, Boeing

SESSION 16

Unexpected Outcomes

Dr. Paul Jacobs, former CEO of Qualcomm takes an 800 year look into the future and what is possible for our society and how our decisions today affect what will actually transpire.

Speakers:

Dr. Paul Jacobs, former CEO, Qualcomm

SESSION 17

Sports Ownership in the New Mainstream Economy

Current and former major franchise sports owners discuss how demographic shifts have affected consumer interest and consumption of major league sports as entertainment

Speakers:

Linda Alvarado, Co-Owner, Colorado Rockies

Jerry Colangelo, Businessman & Sports Executive (Invited)

Vivek Ranadive, Owner, Sacramento Kings (Invited)

SESSION 18

The Future of Everything?

A panel of telecom and technology executives discusses the future of Artificial Intelligence, Augmented Reality, Virtual Reality and other innovations that will change the way we do everything.

Speakers:

Guillermo Diaz, Jr., Chief Information Officer, Cisco

Thaddeus Arroyo, CEO, AT&T Business Services

Paul Fipps, Chief Digital Officer, Under Armour

SESSION 19

Faith in America

This session will feature a town hall discussion with religious thought leaders about the current state of faith in America and its impact on politics and culture.

Speakers:

Daisy Khan, Author, Reformer & Founder, WISE

Daniel Lubetsky, CEO, Kind (Invited)

Tim Shriver, Chairman, Special Olympics (Invited)

Father Gregory Boyle, Founder & Director, Homeboy Industries

Jerushah Armfield, Author (Invited)

SESSION 20

Big Trends Shaping the World Today

Famed Author and Futurist, Thomas Friedman will deliver a keynote address about technology, demographics and the future of life in America.

Speakers:

Thomas Friedman, Pulitzer Prize Winning Journalist & Author

SESSION 21

Philanthropic Investing in the 21st Century

A fireside chat with one of America’s leading corporate executives who will discuss the opportunities in providing capital to America’s burgeoning population of diverse entrepreneurs.

Speakers:

Alex Rodriguez, MLB All-Star/Entrepreneur

SESSION 22

Macro-Economic Trends and the Future of Homeownership in America

A panel of housing executives discusses the challenges, innovations, and the drivers of America’s housing industry in the 21st century.

Speakers:

Gary Acosta, Co-Founder & CEO, NAHREP

Leo Pareja, CEO, Remine

Nick Bailey, CEO, Century 21

SESSION 23

Entrepreneurialism in the New Mainstream Economy

A fireside chat with one of America’s leading entrepreneurs who will discuss the impact of entrepreneurialism in the U.S. economy

Speakers:

Ted Acosta, Americas Vice Chair – Risk, EY

CLOSING GALA

Recognizing Trailblazers and Defenders of America’s New Mainstream Economy

L’ATTITUDE closes with a gala that will recognize achievements in business, journalism, politics, and entertainment.

6PM – 7PM Reception

7PM – 10PM Dinner & Awards

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