L’ATTITUDE 2018
THE NEW MAINSTREAM ECONOMY
The L’ATTITUDE event was launched in 2018 and introduced America for the first time to the New Mainstream Economy, and reported the facts and data about the U.S. Latino cohort that is largely responsible for the economic growth in our country.
Nearly 5,000 U.S. Latino business professionals, business owners, entrepreneurs, and others gathered at the Grand Hyatt in San Diego for this first ever national, non-partisan, interactive dialogue with a world-class slate of CEOs, celebrities, journalists, and entrepreneurs. Among them were Oscar Munoz, United Airlines CEO; Dara Khosrowshahi, Uber CEO; Zoe Saldana, actress and entrepreneur; Alex Rodriguez, MLB All-Star and entrepreneur; Thomas Friedman, Pulitzer prize winning journalist and author, and 33 others.
2018 SPEAKERS
2018 AGENDA
SESSION 1
L’ATTITUDE, and its Significance for all Americans
The convention will open with an introductory presentation from Sol Trujillo on the thrust behind L’ATTITUDE and will include a conversation about the current state of Hispanics in media with L’ATTITUDE’s Film Festival Chair, Robert Rodriguez and Zoe Saldana.
Sol Trujillo, Leading Business Executive/Entrepreneur
Robert Rodriguez, Filmmaker/Entrepreneur
Zoe Saldana, Actor/Entrepreneur
SESSION 2
Film, TV, and OTT Interactive Media: Making Money by Delivering Entertainment Content in the 21st Century
This session will feature a discussion among top executives from several leading interactive media properties about generating profit from streaming services and other new distribution models
TBD
SESSION 3
Fireside Chat with Media CEO: Managing Transformation in the 21st Century Media World and Who Wins
A fireside chat with a CEO from one of the world’s leading media companies about what it will take to win the impending battle for leadership among media enterprises in the current era of major transformation.
TBD
SESSION 4
Film Showcase Awards Recognizing Up & Coming Talent
Join us in celebrating the creativity and talent of filmmaker submissions to 2018 L’ATTITUDE. Media co-chairs Zoe Saldana and Robert Rodriguez will select and award a winner, to be announced during this session. Their film screening will be showcased later tis same evening.
Robert Rodriguez, Filmmaker/Entrepreneur
Zoe Saldana, Actor/Entrepreneur
SESSION 5
The Next America: The Political, Economic, and Demographic Changes Shaping the Country’s Future
Former White House Communications Director under President Bill Clinton, Don Baer, will moderate a panel of political journalists and thought leaders about the political landscape in the coming years.
Don Baer, Global Chairman, Burson, Cohn & Wolfe Maria Hinojosa, Journalist, NPR
Ruth Marcus, Deputy Editorial Page Editor & Columnist, The Washington Post; Contributor, MSNBC
Beatriz Acevedo, Founder, Mitú
Ron Brownstein, Senior Editor, The Atlantic; Senior Political Analyst, CNN
SATURDAY EVENING
An Evening with Robert Rodriguez
Superstar filmmaker Robert Rodriguez (Machete, Spy Kids, Sin City) discusses his latest project, the $200 Million “Alita, Battle Angel” written and produced by James Cameron
Robert Rodriguez, Filmmaker/Entrepreneur
OPENING PRESENTATION WITH VIDEO – Tim Sloan, CEO, Wells Fargo
SESSION 6
The New Mainstream Economy – A CEO Discussion
Sol Trujillo will moderate a small panel of leading CEOs who will discuss the driving force behind America’s New Mainstream Economy and its impact on everything.
Sol Trujillo, Leading Business Executive/Entrepreneur
Tim Sloan, CEO, Wells Fargo Bank
Ralph de la Vega, Chairman, De La Vega Group
SESSION 7
Latino Political Leaders – A Town Hall Session
A panel of distinguished public servants who have served America at the highest levels of our government will participate in a discussion about the current state of politics and how today’s environment will likely impact elections and public policy in the near future.
Aida Álvarez, former SBA Administrator
Henry Cisneros, former HUD Secretary
Federico Peña, former Transportation Secretary
Ken Salazar, former U.S. Senator and Interior Secretary
SESSION 8
State of Journalism Today
A panel of top journalists from various news networks come together to discuss the state of journalism today and what it means for us.
Rick Sanchez, Journalist
Joy Reid, National Correspondent, MSNBC (Invited)
Shephard Smith, Chief News Anchor, Fox News (Invited)
Elizabeth Vargas, Documentary Anchor, A+E (Invited)
SESSION 9
Fireside Chat – Making Washington Work
A senior U.S. Senator will discuss the dysfunction in the nation’s capital and how we can get our government working for the people.
Sen. Lindsey Graham (Invited)
SESSION 10
Fireside Chat – Women in the U.S. Senate
With a record number of women in the Senate, will public policy become better aligned with the New Mainstream in America?
Sen. Catherine Cortez-Masto (Invited)
Sen. Kamala Harris (Invited)
SESSION 11
Immigration – Good or Bad?
A bipartisan panel of politicians discusses immigration policy and its impact on America’s economy and culture.
Henry Cisneros, former HUD Secretary
Federico Peña, former Transportation Secretary
Ken Salazar, former U.S. Senator & Interior Secretary
SESSION 12
How to Think About Trade Policy in the 21st Century
A panel of experts discusses the appropriate way to consider trade policy and its impact on jobs and the U.S. economy.
TBD
SESSION 13
The Future of Education
A distinguished panel of educational leaders discusses how technology and demographics are driving the future of education in America.
Michael Crow, President, Arizona State University
Eduardo Padrón, President, Miami Dade College
Adela de la Torre, President, San Diego State University
Andres Martinez, Professor of Practice, Walter Cronkite School of Journalism, Arizona State University
Cindy Robbins, Chief People Officer, Sales Force
SESSION 14
The New Mainstream Economy – An Economist’s Discussion
A panel of leading economists will discuss the New Mainstream Economy and its impact on America’s workforce, GDP, and business growth.
Charlie Garcia, CEO, ALPFA
SESSION 15
The Future of Transportation – A CEO Roundtable
A panel of CEOs discusses air travel, driverless cars and other modes of transportation in the coming years.
Oscar Munoz, CEO, United Airlines
Dara Khosrowshahi, CEO, Uber
Dennis Muilenburg, CEO, Boeing
SESSION 16
Unexpected Outcomes
Dr. Paul Jacobs, former CEO of Qualcomm takes an 800 year look into the future and what is possible for our society and how our decisions today affect what will actually transpire.
Dr. Paul Jacobs, former CEO, Qualcomm
SESSION 17
Sports Ownership in the New Mainstream Economy
Current and former major franchise sports owners discuss how demographic shifts have affected consumer interest and consumption of major league sports as entertainment
Linda Alvarado, Co-Owner, Colorado Rockies
Jerry Colangelo, Businessman & Sports Executive (Invited)
Vivek Ranadive, Owner, Sacramento Kings (Invited)
SESSION 18
The Future of Everything?
A panel of telecom and technology executives discusses the future of Artificial Intelligence, Augmented Reality, Virtual Reality and other innovations that will change the way we do everything.
Guillermo Diaz, Jr., Chief Information Officer, Cisco
Thaddeus Arroyo, CEO, AT&T Business Services
Paul Fipps, Chief Digital Officer, Under Armour
SESSION 19
Faith in America
This session will feature a town hall discussion with religious thought leaders about the current state of faith in America and its impact on politics and culture.
Daisy Khan, Author, Reformer & Founder, WISE
Daniel Lubetsky, CEO, Kind (Invited)
Tim Shriver, Chairman, Special Olympics (Invited)
Father Gregory Boyle, Founder & Director, Homeboy Industries
Jerushah Armfield, Author (Invited)
SESSION 20
Big Trends Shaping the World Today
Famed Author and Futurist, Thomas Friedman will deliver a keynote address about technology, demographics and the future of life in America.
Thomas Friedman, Pulitzer Prize Winning Journalist & Author
SESSION 21
Philanthropic Investing in the 21st Century
A fireside chat with one of America’s leading corporate executives who will discuss the opportunities in providing capital to America’s burgeoning population of diverse entrepreneurs.
Alex Rodriguez, MLB All-Star/Entrepreneur
SESSION 22
Macro-Economic Trends and the Future of Homeownership in America
A panel of housing executives discusses the challenges, innovations, and the drivers of America’s housing industry in the 21st century.
Gary Acosta, Co-Founder & CEO, NAHREP
Leo Pareja, CEO, Remine
Nick Bailey, CEO, Century 21
SESSION 23
Entrepreneurialism in the New Mainstream Economy
A fireside chat with one of America’s leading entrepreneurs who will discuss the impact of entrepreneurialism in the U.S. economy
Ted Acosta, Americas Vice Chair – Risk, EY
CLOSING GALA
Recognizing Trailblazers and Defenders of America’s New Mainstream Economy
L’ATTITUDE closes with a gala that will recognize achievements in business, journalism, politics, and entertainment.
6PM – 7PM Reception
7PM – 10PM Dinner & Awards