Millennial entrepreneur Andrea Lisbona is setting out to disrupt the stale hand sanitizer industry with her innovative brand aimed at elevating everyday experiences, which has been in the works for more than a decade. Inspired by great innovators and the marriage of great function with great design, Andrea developed Touchland, a revolutionary brand of hand sanitizers that combine sleek, functional packaging with non-sticky, moisturizing, luxurious-feeling formulas that come in eight amazing scents.
Lisbona ran a Kickstarter campaign in 2018, which resulted in the brand reaching 450% of its initial fundraising goal and more than 1,500 pre-orders for the product in just one month. In Touchland’s first year of business, the brand enjoyed success largely driven by their community of social media followers (until recently, this community was grown and fostered directly by Andrea herself!). In that year, Touchland surpassed $2M+ in sales and landed retail distribution with ULTA, Urban Outfitters, Revolve, Liberty London, Sephora Mexico & many more. Touchland’s innovative design and superior quality were instantly embraced by celebrities and influencers alike; the brand now counts Kris Jenner, Kesha, Rosie Huntington-Whiteley, Tyra Banks, Huda Kattan, KathleenLights, and many more as fans!
At the beginning of the COVID-19 outbreak, Andrea recognized the threat to the supply chain and pulled all manufacturing to North America so she could more closely manage the situation. After briefly selling out of Power Mists in mid-March, the brand amassed a waiting list of more than 34,000 orders! While most hand sanitizers remained out of stock, Touchland was able to ramp up production, clear regular FDA testing, and get back on the shelves within a matter of weeks. Now, Touchland has been expanding into new retail partnerships with Target, Bloomingdales, Neiman Marcus, Nordstrom, and many more. Additionally, the brand’s KUB Hand Sanitizer Dispenser–which is the first internet-connected solution of its kind–has exploded to represent 50% of their business, with strategic partners like Equinox, Louis Vuitton, Sweetgreen, Marriott, and dozens more. All the while, Touchland has been donating its hand sanitizers to hospitals and teachers to assist those working on the frontlines during the pandemic.
Andrea is originally from Barcelona and relocated to the US in 2018 in order to manage the growth of Touchland from the US. She holds an MBA from ESADE and was a featured expert speaker at the European Commission. She currently lives in Miami with her husband and Chippy and Coco, their beloved schnauzers. In her spare time, she networks with other female entrepreneurs to share resources and advice.