The L’ATTITUDE event is created each year with one sole purpose in mind; to support and educate our Latino community in various sectors and within the business professional community. Our event is the only business and media event focused on the New Mainstream Economy. Working with national media partners, including the Wall Street Journal, Barron’s, CNBC, MSNBC, and Telemundo, the event provides a national platform that showcases the contributions of U.S. Latinos in business, media, politics, science, and technology.

In 2020, L’ATTITUDE was also positioned to be a key national platform to focus on, and drive action for, our country’s economic Restart and Rebound.

Leading with facts and data, L’ATTITUDE brings together entrepreneurs, executives, investors, entertainers, CEO’s, educators, and political and association leaders to amplify the U.S. Latino agenda.

How Latinos Are Influencing Politics Today

In the 2020 election year Latino voters have grown to a whooping 64% over prior years. At the L’ATTITUDE 2020 event, we were honored to have former vice president Joe Biden speak to our audience on the economic struggles COVID-19 has caused, specifically for Latinos. He spoke about the economic struggles our country faces today and the importance of Latino politics in America. Biden continued to talk about his plan for small businesses, and his goal on raising 50 million for minority owned businesses.

He stated, “When we invest in the Latino community, we are making the smartest possible investments with the greatest possible return on investments for a long long time to come.”

Facts about Latino Politics:

  • Hispanics make up about one-sixth of the U.S. population—nearly 51 million people.
  • By the middle of the century, the Latino population is expected to reach 127 million—nearly 30 percent of the projected population of the country.
  • Latino contribute to 2.6 trillion dollars of the united states Gross Domestic Product (GDP), and growing.
  • Number of Latino votes and share of eligible voters continues to increase
  • Hispanics grew more than any other racial or ethnic group as a share of eligible voters between 2000 and 2018.

What You Learn From L’ATTITUDE Events

The 2020 annual event was adapted to the pandemic of COVID-19. In 2021, we hope to continue with in person and virtual elements of the event, similar to year’s prior with a live audience to experience the dynamic appeal of engaging with speakers in person. This is a unique opportunity allows you to hear from and interact with, leading entrepreneurs, executives, investors, entertainers, CEO’s, educators, and political and association leaders, all focused on the New Mainstream Economy.

Don’t miss out on our ongoing event and brand content throughout the year. New Speakers and programmatic inclusions are announced near the event date, and there are many other surprises in store for our L’ATTITUDE attendees!