2021 Match-Up Showcases

Wednesday, September 29
11:00 AM - 12:00 PM

Match-Up Showcase: 1 of 4

Led by L’ATTITUDE Ventures (LAT VC), Match-up is an annual showcase hosted at L’ATTITUDE where early-stage US Latina/o entrepreneurs are matched with sizable capital from long-term investors, including investments by LAT VC ranging from $250,000 to over $1,500,000. Select showcases will also compete on the L’ATTITUDE main stage on Friday afternoon for the title of “Latino Entrepreneur of the Year.”


Speakers:

Kayla Castañeda, Agua Bonita

Javier Avalos, Co-Founder and CEO, Caplight

Carlos Escutia, GroWrk

Adrian Ortiz, Co-Founder and CTO, Flow

Brendan Marshall, Co-Founder and CEO, Flow

Liyani Rodriguez, Raddle

Sergio Rodriguez, ToDoolie


Meeting Room: La Jolla

3:00 PM - 4:00 PM

Match-Up Fireside Chat: Latinas Leading the Way

Latinos are starting businesses at faster rates than the national average and Latinas represent 40% of those started. Yet Latinas receive less than 0.5% of venture funding. Hear from leading Latinas who are making waves and changing the landscape.


Speakers:

Noramay Cadena, Supply Change Capital

Marisela García Márquez, KiwiTech

Rocio Medina van Nierop, Latinas in Tech


Moderator:

Lyanne Alfaro, Nasdaq


Meeting Room: La Jolla

Thursday, September 30
10:00 AM - 11:00 AM

Match-Up Showcase: 2 of 4

Match-Up is an annual showcase hosted at L’ATTITUDE that matches early-stage Latino entrepreneurs with institutional capital and strategic partners. Select showcase companies compete on the L’ATTITUDE main stage for the title of “Latino Entrepreneur of the Year” and investments ranging from $500,000 to $1,500,000.


Speakers:

Gustavo Rodriguez, Co-Founder and CEO, BabySparks

Sean Salas, Co-Founder and CEO, Camino Financial

Lawrence Chavez, Everyday Contacts

Adriana C. Vazquez Ortiz, Lilu

Eric Aguilar, Co-Founder and CEO, Omnitron

Camilo Isaza, Opt Health

Location: La Jolla

11:15 AM - 12:15 PM

Match-Up Showcase: 3 of 4

Led by L’ATTITUDE Ventures (LAT VC), Match-up is an annual showcase hosted at L’ATTITUDE where early-stage US Latina/o entrepreneurs are matched with sizable capital from long-term investors, including investments by LAT VC ranging from $250,000 to over $1,500,000. Select showcases will also compete on the L’ATTITUDE main stage on Friday afternoon for the title of “Latino Entrepreneur of the Year.”


Speakers:

Fanny Grande, Co-Founder, Avenida

Nelson Grande, Co-Founder, Avenida

Samuel Ulloa, listo!

Ari Trujillo-Wesler, OpenField

Luis Perez, Remoov

Federico von Son, CEO, Somos

Location: La Jolla

3:30 PM - 4:30 PM

Match-Up Fireside Chat: Venture Capital Leaders

Latinos make up ~19% of the total U.S. population, yet only 1.7% of venture funding goes to Hispanic or Latino-owned businesses. Additionally, only 1% of Venture Partners identify as Hispanic/Latino. Hear from emerging fund managers that are changing the investment landscape for the Latino community.


Speakers:

Alejandro Guerrero, Act One Ventures

Samara Hernandez, Chingona Ventures

Adrian Mendoza, Mendoza Ventures

Jessica Salinas, New Media Ventures

Kennie Blanco, L'ATTITUDE Ventures

Carlos Mosquera, Solidus Capital

Moderator:

Leonor Ayala Polley, URL Media

Location: La Jolla

Friday, October 1
9:30 AM - 10:30 AM

Match-Up Showcase: 4 of 4

Led by L’ATTITUDE Ventures (LAT VC), Match-up is an annual showcase hosted at L’ATTITUDE where early-stage US Latina/o entrepreneurs are matched with sizable capital from long-term investors, including investments by LAT VC ranging from $250,000 to over $1,500,000. Select showcases will also compete on the L’ATTITUDE main stage on Friday afternoon for the title of “Latino Entrepreneur of the Year.”

Speakers:

Arturo Malave, Boatrax

Olivia Ramos, Co-Founder and CEO, Deepblocks

Cayetana Polanco, Keyo

Ivan Huerta, Parabeac

Maria Palacio, Progeny Coffee

Tanya Menendez, Snowball Wealth

Meeting Room:La Jolla

11:00 AM - 12:00 PM

Match-Up Fireside Chat: High Impact Founders

There are more than 4.5 million Hispanic and Latino-owned businesses in the United States, generating over $700bn in sales to the US economy. Hear from the next generation of Latina/o leaders shaping the economy of tomorrow.

Speakers:

Romain Liot, Adore Me

Carlos Escutia, Growrk

Samuel Ulloa, listo!

Federico von Son, Somos

Moderator:

Lyanne Alfaro, Nasdaq

Meeting Room:La Jolla

2:15 PM - 3:15 PM

Match-Up Showcase: Finale

This one-of-a-kind competition is the culmination of over 20 Match-Up showcases presented over three days at L’ATTITUDE. This high-stakes competition brings out the best of each entrepreneur, attracts long-term investors committed to Latina/o entrepreneurs, and offers long-lasting visibility across the L’ATTITUDE ecosystem.

L’ATTITUDE Ventures will serve as the anchor investor with investments ranging from $250,000 to over $1,500,000 across over a dozen Match-Up showcases.


Judges:

Ileana Musa, Managing Director, Morgan Stanley

Marcos Torres, Managing Director, RBC Capital Markets

Sandra Campos, Former CEO, Diane von Furstenberg and currently CEO, Project Verte

Oscar Munoz, Chairman, President & CEO, United Airlines


Moderator:

Raul Anaya, President Business Banking, Bank of America


Competitors:

Deepblocks, Olivia Ramos

Keyo, Cayetana Polanco

Lilu, Adriana Vazquez

Omnitron, Eric Aguilar

Progeny Coffee, Maria Palacio

Location: Main Stage

Meet the Founders

Meet the founders competing in Match-Up

Camilo Isaza, Co-Founder and CEO

Opt Health

Camilo Isaza is the co-founder and CEO of Opt Health, a telehealth platform dedicated to helping men live their best lives through the science of preventative medicine.

Prior to founding Opt Health, Camilo spent ten years working in corporate America as a sales executive where he expanded sales territories in Latin American and Caribbean markets, as well as pioneered programs to develop local economies."

Tanya Menendez, Co-Founder and CEO

Snowball Wealth

Tanya Menendez is the Co-Founder and CEO of Snowball Wealth, a platform that provides personalized guidance to pay off debt and build wealth. Snowball’s first product, a free student loan plan, helps users save $6K on average. Tanya is a second-time founder and before becoming an entrepreneur, she worked at Goldman Sachs and Google. Tanya has been included in Forbes’ 30 Under 30 List and named one of People en Español’s Most Powerful Latinas. You can connect with Tanya on Instagram and Twitter @makertanya and Snowball @asksnowball.

Emily Del Beccaro, Co-Founder

OpenField

Emily Del Beccaro (she / her) is the Co-Founder of OpenField. A veteran of several political campaigns over the last 10 years, she is a national data expert and one of a handful of people to have built a national voter file from scratch. She has been a key member of the data teams at both Target Smart, the 2016 Bernie Sanders campaign, the 2012 Obama presidential campaign, and NationBuilder before Co-Founding OpenField. Emily went to Washington State University where she majored in business administration and management and is a diehard sports fan, especially for teams from her hometown, Seattle.

Kayla Castañeda, co-founder & CEO

Agua Bonita

Kayla Castañeda, co-founder & CEO of Agua Bonita, lives by the mantra "when life gives you lemons, make aguas frescas". With a passion for eco-friendly practices and innovation, she works to amplify Latinx culture & causes by bringing a traditional drink to the modern market while simultaneously working to rescue millions of pounds of produce. She has been recognized as an award winning public speaker & entrepreneur and takes pride in her favorite role, "tia".

Lawrence Chavez, Founder and CEO

Everyday Contacts

Lawrence Chavez is the Founder & CEO of EveryDay Contacts, a new brand of daily disposable contact lenses helping independent eye doctors redeem the doctor/patient relationship through their doctor-enabled direct-to-consumer model. Lawrence previously co-founded Lotus Leaf Coatings, an advanced materials company in 2011. Prior to 2011 served as a Venture Partner with Flywheel Ventures and served as Interim CFO at Astria Semiconductor, a Flywheel portfolio company that was subsequently sold to FormFactor. Lawrence has a finance background receiving his undergraduate degree from New Mexico State University and his Masters’ from Texas A&M University. In 2017, Lawrence completed the Stanford Graduate School of Business' Latino Entrepreneur Initiative Program.

Fanny Grande, Co-Founder and CEO

Avenida

Fanny Grande (Formerly Fanny Véliz) is a Venezuelan-American award-winning filmmaker, actor, and director with more than 20 years experience in the entertainment business. Grande, who was born in the US, grew up in Venezuela performing from a very young age. She returned to the States to attend college, she quickly realized that roles available for her and other Latinos were very limited and often portrayed negative stereotypes. So she decided to start creating her own content.

A three-time Imagen Award nominee, she has received several recognitions for her work both in front and behind the camera. She’s currently one of 8 fellows selected by Geena Davis for the See it, Be it fellowship.

Her films focus on creating content that celebrates diversity and her main goal is to transform the way Latinos are portrayed in the media.

5 years ago she co-founded Avenida Productions with her husband Nelson Grande. Avenida is a consulting and production firm that specializes in empowering independent media content creators with a focus in diversity. To date Avenida has helped raise millions of dollars via crowdfunding for over 150 media projects. In 2021 the team launched Indieseats.com, a cinema-on-demand platform that allows filmmakers to screen their films in thousands of movie theaters across the country.

She served as a vice chair of Nosotros for 3 years. Nosotros is the oldest Latino Non-Profit in the entertainment business and it was founded by Ricardo Montalban. She currently has one feature documentary film in post-production that she directed and produced about DACA called My DACA Life. Her award-winning feature documentary called Our Quinceañera was released in December of 2021.

Nelson Grande, Co-Founder and COO

Avenida

Nelson Grande is no stranger to the gravitational pull of the entertainment industry. Growing up in Highland Park, it was normal to stumble upon productions like Tarantino shooting Reservoir Dogs or Gregory Nava shooting Mi Familia. With this sense of attraction to film distilled in his youth, Nelson Grande’s rise from actor to entrepreneur was written in the stars. However, it wasn’t until Grande was 21 that he would take a leap of faith and pursue a career as an actor and never looked back.

Grande has been in national commercials and has done guest spots on several TV shows including the critically acclaimed HBO show Eastbound and Down and Grey’s Anatomy. While pursuing and acting career Grande managed several startups and soon found that business came easy to him.

Although he continues to thrive as an actor, his story was similar to many actors of color in Hollywood. He found that the majority of the roles he was offered were rife with stereotypes and thick accents. To combat the underrepresentation of Latinos in Hollywood, Grande took another leap and co-founded Avenida Productions in 2016.

Being a husband and father of three, Grande made it his company's mission to pave a way for Latino representation in media by providing access for their stories to enter center stage. Even with a quickly growing company in a fast paced business climate, Grande has not lost sight of the glass ceilings and obstacles that underrepresented communities face in same the entertainment industry. This year, his wife and him opened a studio in the heart of Hollywood that will serve as a hub for Latino artists and filmmakers to produce films, which is just another step to transform the entertainment industry to be more inclusive.

Ivan Huerta, Founder and CEO

Parabeac

Self-taught programmer & entrepreneur from El Paso, TX. Ivan is a LatinX Founder & CEO at Parabeac, an early-stage startup working on a continuous design and continuous integration (CD/CI) tool designed to automate code conversion for fast and effective application development. Prior to Parabeac, Ivan ran a developer agency that consulted startups around the U.S. on building mobile & web applications. Ivan is also an OnDeck Founder fellow & currently works on Parabeac from Austin, TX through the Capital Factory Ventures/Accelerator program.

Sean Salas, Co-Founder and CEO

Camino Financial

Sean Salas is the CEO and Co-Founder of Camino Financial, a neo-CDFI FinTech platform pioneering affordable credit and financial products to U.S. Latinx businesses. As the CEO of Camino Financial, Sean has built a team of 90+ associates across two offices in Los Angeles and Mexico City, supporting thousands of underbanked Latinx businesses across the U.S. Sean works directly with the product and data science teams to build capabilities around data aggregation and machine learning models that predict credit performance and business insights in the Latinx market.

Sean is often featured discussing FinTech and Latinx entrepreneurship, including written articles and appearances on Forbes, Univision, and CNN. Prior to co-founding Camino Financial, Sean worked at a private equity fund where he invested $50 million in direct equity investments and helped manage 4 portfolio companies with over $250 million in combined revenue. Before then, Sean worked as an investment banker at UBS Investment Bank. Sean holds an MBA from Harvard Business School and a BA from UC Berkeley.

Gustavo Rodríguez, Co-Founder & CEO

BabySparks

Gustavo is the co-founder & CEO of BabySparks, an education technology company that helps parents support the growth and development of their children. BabySparks’ adaptive early development program and marketplace for live and on-demand classes have been used by more than seven million parents around the world. BabySparks has been recognized by multiple organizations as a leading innovator in the early development and parenting fields.

Prior to BabySparks, Gustavo worked as an investment banker for JPMorgan (New York) and Merrill Lynch (London) advising clients in $20+ billion in equity capital raising and M&A transactions in the healthcare, consumer & retail sectors.

Gustavo graduated with Honors with a B.S., Industrial Engineering from Los Andes University (Bogota, Colombia) and has a Masters of Business Administration from the Darden School (University of Virginia).

Gustavo is an avid competitive tennis player and is passionate about his two sons, Nico and Luca, the inspiration behind BabySparks.

Javier Avalos, Co-Founder and CEO

Caplight

Javier is co-founder and CEO of Caplight, a platform that enables institutional investors to hedge, generate income and take synthetic long & short positions on private company stock. Along with his co-founder, Javier started Caplight in early 2021 in order to bring public market-like efficiency to the private markets. Prior to Caplight, Javier was an early team member at Forge Global, the largest secondary marketplace for buying and selling pre-IPO stock. While at Forge, Javier oversaw the Marketplace business and helped scale annual transaction volume from less than $100M to over $1B. Prior to Forge, Javier helped advise on large M&A, equity and debt transactions in Deutsche Bank's investment banking division. Javier began his career at Bank of America Merrill Lynch's Investment Management & Guidance team, and spent time on Cowen & Company's Technology Investment Banking team. Javier holds an Economics degree from Occidental College. He serves on the Hispanic Scholarship Funds' San Francisco Advisory Board and is an alumni of Sponsor for Educational Opportunities' career program.

Olivia Ramos, Co-Founder and CEO

Deepblocks

Olivia Ramos is the founder and CEO of Deepblocks, which uses artificial intelligence to unlock real estate development potential across US cities. Olivia holds a master’s degree in Architecture from Columbia University and a second master’s in Real Estate Development from the University of Miami. She graduated from Singularity University’s Global Solution’s Program and startup accelerator and won first place in innovation for her Big Data navigation software during her residency at DARPA’s Innovation House.

Adrian Ortiz, Co-Founder and CTO

FLOW

Adrian is co-founder and CTO of Flow, an operating system to raise and manage venture capital and private equity funds. Prior to Flow, Adrian was the CTO of Kitchit where he led engineering. Prior to Kitchit, Adrian was the head of engineering and research and development at Nitro, a document productivity company used by half of the Fortune 500 companies. There, he developed and architected their entire cloud offering including document collaboration and e-signatures. Prior to Nitro, Adrian founded 4figs which was a social media API platform for managing multiple accounts and identities. Prior to 4figs, Adrian was an engineer for Adobe where he helped develop several patented technologies. Adrian and his team went on to win a technology Emmy for their work on video streaming.

Arturo Malave, Co-Founder & CEO

Boatrax

Arturo Malave first entered the world of technology and innovation in 1999 while working at Solollama.com, one of the first voice-over-ip companies to service the Latin American market with pre-paid virtual calling cards. Recognizing the potential of using marketing, product and technology into one streamlined role, Malave shifted his professional role within the company from Marketing Director to Director of IT. Responsible for the technological growth of the company, he grew passionate for technology products, data and innovation. After leaving Solollama in 2004, he launched his own consulting company in Venezuela, Execute Sistemas Inteligentes where he and his partners crafted a customized CRM and Knowledge Management System that would allow them to automate the consulting process for SAP implementations in the Venezuelan market. During this time he lead a group of highly skilled technology architects who applied new technologies in building solutions for clients. Malave’s entrepreneurial transformation went full circle while boating with his brother-in-law, and now Co-Founder, David Villegas. He noticed how David was laboriously recording every relevant engine metric of their daily boating excursion and realized the importance of developing a technology that would redefine the boat owner’s boating experience. This marked the birth of Boatrax, a Smart Boat Platform with cutting-edge insights that enables consistently safe, hassle-free, and efficient boating experiences.

Brendan Marshall, Co-Founder and CEO

FLOW

Brendan is co-founder and CEO of Flow, an operating system to raise and manage venture capital and private equity funds. Outside of Flow, Brendan is both an investor and advisor to dozens of mission driven companies. Prior to Flow, Brendan founded Kitchit, an award winning company. Prior to becoming a founder, he was an investment banker at Perella Weinberg Partners, where he focused on the real estate, oil & gas and automotive industries. Brendan received an MBA from Stanford and was awarded scholarships to study finance and theology at Fordham, graduating summa cum laude. Named one of Forbes 30 Under 30, his focus is empowering people through community and innovation.

Justin Moore, Co-Founder and CTO

Caplight

Justin is co-founder and CTO of Caplight. Along with his co-founder, Justin started Caplight in early 2021 in order to bring public market-like efficiency to the private markets. Prior to Caplight, Justin was an early team member at Forge Global, the largest secondary marketplace for buying and selling pre-IPO stock. Justin spearheaded much of the early technology development at Forge including the building of order-matching, deal closing, and auction products. Prior to Forge, Justin worked at early-stage software companies building their technology from 0 to 1. Justin holds a BA from Northwestern University, where he studied Economics, Math and Computer Science.

Carlos Escutia, Founder & CEO

GroWrk

Carlos Escutia is the founder & CEO of GroWrk Remote, a global technology platform building the infrastructure for the future of work. Before GroWrk, he co-founded and was the Head of Business and Operations of CasaOne, a venture-backed furniture rental tech company ($78m in funding raised to date). Previously, Carlos was an Investment Officer at FIS Venture Fund, a $100m growth equity fund based in Mexico City. He was also an Investment Banker at Wells Fargo Securities and Barclays Capital, providing M&A and capital raising services to Fortune 500 companies totaling over 4 Billion USD in closed transactions. He holds an MBA from NYU Stern School of Business.

Adriana C Vazquez Ortiz, Co-Founder and CEO

Lilu

Adriana is co-founder and CEO at Lilu. She holds a Masters in Integrated Product Design from UPenn and a BSc from MIT in Mathematics and Computer Science. Prior to Lilu she worked at Morgan Stanley's Liquidity Risk software team. She has been named one of the top 30 Femtech Healthcare Influencers in 2019 and has won awards such as the SheKnows BlogHer competition (2019) and the AlphaLabGear Hardware cup (2018). She has represented Lilu at SXSW, and TechCrunch Battlefield, and the Anita.B Org 2020 PitcHer at GraceHopper. She and her co-founder are YC and NSF I-Corps fellows and their patent was recognized as Philadelphia’s invention of the year in 2019. In her spare time Adriana loves to run, cycle and attempting to snowboard.

Cayetana Polanco, Co-Founder and CBO

Keyo

Cayetana is a co-founder at Keyo. Keyo is building the first privacy-focused, global identity network. With a contactless scan of the palm, users can pay in stores, unlock doors, redeem tickets, clock in and out, identify themselves, and more. Cayetana has won recognition as a Women Tech Founder in the USA and Latin America and has presented alongside Mark Randolph, Co-founder of Netflix, and Duncan Wardle, Head of Innovation at Disney.

Sujay Suresh Kumar, Co-Founder and COO

Lilu

Sujay, co-founder and COO at Lilu, got a Masters in Electrical Engineering at University of Pennsylvania, with a focus in Integrated Circuit Design. At the High Energy Physics Group at UPenn, Sujay designed the oscillator circuit for the ATLAS experiment of the CERN particle accelerator. Prior to Lilu, Sujay co-founded a nonprofit organization in India, to help survivors of harassment and rape by providing them with a platform to voice their grievances anonymously and access to self defence and mental health workshops. He also worked at Reliance Jio Infocomm, where he was an integral part of the team that launched 4G in India. He spent 2 years in Shenzhen, China, vetting and working closely with manufacturers to bring the Lilu Massage Bra to market and he is an advocate and thought leader in innovation for women’s health.

Samuel Ulloa, Co-Founder and CEO

listo!

Samuel is the Co-Founder, President & CEO of listo!, a Fintech platform, democratizing access to life-changing financial services for millions of hardworking, marginalized communities.

Just before listo! Samuel, as part of the cofounding management team, took on a leadership role in building Oportun (NASDAQ: OPRT). His leadership helped catapult Oportun into a publicly-traded company and a leading provider of responsible, unsecured loans to the underbanked in the US.

Before joining Oportun, Samuel held roles at Apple, where he was responsible for launching and running worldwide supply/demand operations for the MacBook Pro. And at IBM Global Services, where he helped manage the deployment of complex technology solutions for fortune 500 businesses. Samuel also co-founded and currently serves as COO of the Rising Farmworker Dream Fund, a scholarship and mentoring platform for children of US farmer workers.

Samuel received a BS in Electrical Engineering, Cum Laude, from Cal Poly, SLO and an MBA from Stanford’s Graduate School of Business; where he received the Bonini Fellow Award.

Samuel is a first-generation immigrant from Jalisco, Mexico, and grew up in Northern California. He is passionate about leveraging disruptive technology to improve the lives of marginalized communities.

Eric Aguilar, Co-Founder and CEO

Omnitron

Eric started his career by building sensors for drones at US Navy research labs and defense contractors. He then joined a startup company that licensed Navy IP that built a revolutionary motion sensor. That led to an acquisition by Google where Eric then transitioned to developing autonomous systems. He was the avionics lead at Google[x] Wing and enabled autonomous flight for their commercial delivery drones. He then worked for Tesla leading firmware and sensor integration efforts for Model 3. And was most recently at Argo AI and led the sensor integration efforts for their fleet of robo-taxis.

Eric is now the CEO and co-founder of Omnitron Sensors and a Board Member at Ascent Robotics.

John Travelsi, Co-Founder and COO

Progeny Coffee

John Trabelsi has more than fifteen years of experience in branding and innovation in the tech world of New York and Silicon Valley. After visiting Colombia with Maria Palacio, his wife and co-founder of Progeny Coffee, he quickly noticed a pay disparity between Colombian coffee farmers and what large, internationally recognized coffee chains were providing. He also recognized that the quality of the coffee that was resultantly being sold in the U.S. was not up to par with the quality of the coffee that was available in Colombia.

Today, John is the brand visionary behind Progeny and its well-recognized farmer forward mission. He is also the leader behind the company’s innovative approach, "Beyond Trade™," in which Progeny has streamlined its supply chain, eliminated all unnecessary middlemen, provided transparency, and continues to lift farmers’ livelihood by providing its farmers with free education and technical support, and also through doubling their income.

Both he and his wife are now paving the way for transforming an obsolete industry ecosystem.

Maria Jose Palacio, Co-Founder and CEO

Progeny Coffee

Maria Jose Palacio, a fifth-generation Colombian coffee farmer who was born and raised in a famous coffee region in Colombia. After several years working in the design field in New York City, Maria decided to change careers and return to coffee in 2016 after seeing her friends and family in Colombia struggle to maintain a viable living through their coffee farms. Maria’s passion for uplifting others helped her to overcome small business obstacles and build a flourishing business as a distribution platform with the mission of empowering coffee farmers and lifting them out of poverty and helping their communities. Maria believed that Progeny needed to bring in education and entrepreneurship to these communities. Maria has been recognized on Forbes Next 1000 list, 100 Female Founder of 2020 by Inc Magazine, Mujeres Imparables by Telemundo, 12 under 35 Breakout Talent to Watch by SFA, and the latest book "The New Latina - 100 Millennials shaping the World".

Liyani Rodriguez, Co-Founder and CEO

Raddle

Liyani is the co-founder and CEO of Raddle, a platform powering facilitated collaboration. Prior to starting Raddle, Liyani was a CPA and spent nearly a decade in professional services with PricwaterhouseCoopers and Connor Group. She's led projects at high-growth tech companies including Snapchat and Survey Monkey with a key focus on financial operations and establishing processes and systems along a company's IPO journey. Liyani also co-founded Lundy Way -- a successful e-commerce apron company that has grown organically into one of the most prestigious apron company's revered by top chefs worldwide. The demands of growing that small business and a yearning to collaborate with other small business owners were key motivators for starting Raddle, which is a Techstars Anywhere 2021 company backed by Andy Ballester, the co-founder of GoFundMe.

Luis Perez, CEO

Remoov

Luis is the founder and CEO of Remoov, a San Francisco startup fueling the circular economy. Luis is originally from Caracas, Venezuela. Prior to starting Remoov, Luis was the founder of Parenting Bridge and was a VP at ING Capital. Luis obtained a BS in Computer Engineering from the University of Michigan and an MBA from the Wharton School at the University of Pennsylvania.

Arthur Garcia, Co-Founder and COO

Somos

Arthur is Co-founder & COO of SOMOS, the first dynamic platform impacting 650+ million Latinos for future tailored health and drug discovery. Arthur Garcia is also the Co-founder of the Contabi Alliance, an international association of independent accounting firms. Arthur has been recognized as a 2x TOP 20 Under 40 influencer by CPA Practice Advisor for his work in the accounting industry. He has consulted hundreds of accounting firms and under his leadership at ATAX (acquired), a large national tax and business services franchise was recognized by Entrepreneur Magazine as a TOP 500 Franchise opportunity in 2019. Arthur recently became a published author and his story was included in the Book Hispanic Stars Rising: The New Face of Power.

Arthur received his B.S. in Marketing from Colorado State University and MBA from the University of San Francisco. In 2019, Arthur graduated from the Stanford Latino Entrepreneurship Initiative Scaling Program cohort 7.

Christian Rodriguez, Co-Founder and CTO

Somos

Christian is a MD, Data Scientist (in training) and entrepreneur who loves to help, to learn and to explore. Passionate for technology as a powerful tool to create and to help exponentially; For the last 5 years working on Democratizing Biobanking and Precision Medicine for Latin America with Collaborative Science. Christian is Co Founder & CTO @ SOMOS where he leads Tech Integration & Innovation, Business Intelligence and Kaizen for Health and Growth Hacking

In 2019, MassChallenge & Accelhub Bridge to Boston Winner with "KPMD/PLZR": Smart Stethoscope and Universal Health Record using AI and IoT to help doctors take better decisions in benefit of their patients | Global & Digital Health for Prevention + Sustainability + Social Impact + Disruption in Medical Education

In 2019, Selected as Health Intelligence Advisor for the Research, Development and Innovation Council at UAEM State University to create the first innovation Hub & Fablab for Health exponential and disruptive technologies, allowing the inclusion of young students and helping them link with worldwide renowned institutions

2017-2019: CIO @ MiADN Mexico helping IT, Innovation, tech integration and sales for 3 brands, +30 employees, to create a network of over 300 health professionals leveraging nutrigenetics in their daily clinical insights.2017 & 2018: Global Impact Challenge (Singularity University) Finalist - KPMD : Universal Health Record; Transforming healthcare systems in developing countries by optimizing processes.

Christian enjoys hiking, rappel, coffee and playing piano.

Federico von Son, Co-Founder and CEO

Somos

Federico is a former professional athlete (soccer), entrepreneur and MD graduated with honors, passionate about data, healthTech, innovation and social impact. He has been deeply involved in research projects focused on identifying genetic biomarkers in different fields: diabetic ulcers, metabolic syndrome, sports performance, nutrigenetics and population genetics. As Co-founder and CEO of Mi ADN México, directed the development and research projects of the company in collaboration with national and foreign, public and private educational institutions, focusing all efforts on global health seeking to integrate technologies in the public and private health systems, thus achieving social welfare, improving education in preventive and precision medicine through users and health professionals. Federico was twice granted $400K by the Mexican government through the science & technology council for R&D. He also managed 5.5M+ in contracts for the health sector in Mexico.

Federico has been a guest speaker in International Congresses in Dubai, Colombia, Guatemala, The Dominican Republic, Costa Rica, Mexico, and the USA. He is an innovation and startup advisor, and serves on the scientific boards at multiple international medicine societies.

Additional accolades: Judge at the 100k Latam by MIT competition 2021. Member of the Top Tier Impact group and Silicon Valley Leadership group. Bronze medal winner of the IAB lab data storytelling in 2020 with the SOMOS “Mestizo” campaign co-branded with cerveza Victoria in México. Chosen as Latino Voces de la comunidad ambassador in 2021 and featured in LatinX Business Success book in 2021.

Ari Trujillo-Wesler, Co-Founder, CTO and CEO

OpenField

Ari Trujillo-Wesler (she / they) is the Co-Founder, CTO and CEO of OpenField. With nearly 20 years of experience to her credit, she is a nationally recognized expert in community organizing, political technology, and movement building. She has been the Deputy National Data Director for the 2016 Bernie Sanders campaign and has worked for Wellstone Action, the AFL-CIO, the 2008 Obama presidential campaign, NationBuilder, and the Sierra Club among others before Co-Founding OpenField. Ari attended San Francisco State University and the University of Texas at Austin where she studied English and Classics. She is a non-binary, Afro-Xicana who hails from the East Side of San Jose.

Sergio Rodriguez, Co-Founder and CEO

ToDoolie

Sergio holds a degree in Biomedical Physics and is the Co-founder and CEO of ToDoolie Inc., an online platform that connects homeowners with young people for routine outdoor and unskilled services. Sergio moved to the US when he was 12 years old and paid his way through college pulling weeds. He recently received the O-1 visa status by demonstrating extraordinary ability in the field of business and entrepreneurship. As CEO he has raised $1.2 million in funding from institutional investors including the world-renowned Techstars Accelerator Program and top tier funds like Precursor Ventures (San Francisco, CA) and General Catalyst affiliated fund Rough Draft Ventures (New York, NY). Sergio has been recognized by Crain’s Detroit as a top 20 in their Twenties in business, and ToDoolie has been rated as the top Mobile app of 2021 in the state of Michigan. Additionally, ToDoolie was recognized by ChicagoNEXT and Mayor Lori Lightfoot in 2020 as one of the ecosystem's most promising startups.

Sergio is also the founder and former President of Timmy Global Health WSU, a chapter of Indianapolis based non-profit organization whose mission is to empower communities to address health disparities in a sustainable way, and the founder and former president of the Wayne State Grappling Club, where Wayne State Students can explore and learn grappling disciplines like wrestling, Judo, and Brazilian Jiu Jitsu. I am on Twitter:@sergiorod007

Meet the Investors

Kennie Blanco, Managing Partner & CIO

L’ATTITUDE Ventures

Kennie Blanco, Managing Partner and CIO of L’ATTITUDE Ventures, leads the firm’s investment team and strategy. Kennie’s responsibilities include investment prospect generation, due diligence of potential investments, and investment structuring and execution. In addition, Kennie oversees the firm’s capital raise efforts and internal operations.

Kennie Blanco is a 13-year investment professional that has deployed billions of dollars across private and public markets. He has deep domain expertise in finance, investments, asset management, financial technology, and operational risk.

Formerly with BlackRock, Kennie was one of three portfolio managers responsible for the direct investment of $15bn in U.S. equities across all industries and market capitalizations. He has evaluated over 3,000 U.S. stocks using industry-leading fundamental and qualitative insights and has launched dozens of institutional funds. More recently Kennie has worked in private markets, at both the venture and buyout stages, with private equity firms such as Sterling Partners in Chicago and now, L’ATTITUDE Ventures. Kennie lives in San Francisco, CA with his wife and son.

Kennie is a recognized leader in the Latino community as former President of Bay Area Latinos in Finance and a San Francisco HSF Advisory Council member. He has bachelor's degrees in Finance and Economics from the University of Texas at Austin and an MBA from the University of Chicago Booth School of Business.

Alejandro Guerrero, Co-Founder and General Partner

Act One Ventures

Alejandro Guerrero is the co-founder and General Partner at Act One Ventures, a Los Angeles-based pre-seed/seed fund investing in business software. Since 2015, the team of Alejandro Guerrero and Michael Silton have raised $65mm in AUM. They have invested in more than 40 companies, 70% of which were founded by women or minorities. Alejandro is the creator of the Diversity Term Sheet Rider for Representation at the Cap Table and the Diversity Riders Podcast.

Samara Hernandez, Founding Partner

Chingona Ventures

Samara is Founding Partner of an institutionally-backed pre-seed stage fund, Chingona Ventures, based in Chicago, investing in founders who have backgrounds that uniquely position them to create businesses in growth markets that are often under-capitalized. Chingona invests nationally around food/wellness, female technology, fintech and education themes. The firm has made 26 investments to date including: Reel, Encantos and Tiny Organics. Prior to this she was an early stage investor at MATH Venture Partners, an early-stage venture fund investing in technology start-ups with differentiated approaches to customer acquisition. In this capacity, she led new investment review, diligence and execution. Prior to venture capital, Samara worked at Goldman Sachs, where she was continually ranked top 5 in selling financial products, providing market insights, advising on portfolio construction, and consulting on business practices. She started her career in the Fixed Income, Currency and Commodity (FICC) group where she led multiple technology enhancing projects across global exchanges. Samara is actively involved in the Chicago tech community and passionate about helping underrepresented groups get into STEM education, venture capital and entrepreneurship. She co-founded the Latinx Founders Collective organization to bring together Latinx founders, investors, and community leaders to support the entrepreneurial ecosystem.

Samara earned an Industrial and Operations Engineering degree from the University of Michigan and a master’s degree in Business Administration from Northwestern University.

Laura Moreno Lucas, Venture Partner

L’ATTITUDE Ventures

Laura Moreno Lucas is a finance executive and Latina entrepreneur who launched  Pandocap, a financial services company built around her experience in the capital  markets. Pandocap focuses on distilling market complexities into easy-to-understand  information and provides customized pre-IPO guidance and ESG consulting.

Formerly at Nasdaq as Managing Director for New Listings & Capital Markets, Laura  helped companies and entrepreneurs navigate from private to public markets. Laura was  directly responsible for multiple high-profile IPOs, including Beyond Meat, Lyft, The  RealReal, and Airbnb.

Adrian Mendoza, Founder and General Partner

Mendoza Ventures

Born in Long Angeles to parents who immigrated from Mexico. Adrian Mendoza moved to Boston for Graduate School at Harvard. He has spent the last 20 years leading technology teams and building products for financial services and fintechs. After founding two VC-backed startups in the mobile technology space, Adrian started Mendoza Ventures to address the funding gap for people of color in early stage investments. Mendoza Ventures is both LatinX and woman owned and the first LatinX founded VC fund on the east coast. The firm focuses on investments in Fintech, AI, and Cybersecurity, with diversity playing an important role in their investment decisions—about 75% of their portfolio consists of startups led by immigrants, people of color, and women. Since founding five years ago, Mendoza Ventures has raised two funds, had one successful exit, and expanded their investments from Boston to Silicon Valley. Mendoza Ventures pilot Fund I is in the top Quartile of seed stage firms and the firm is currently raising its third fund, a 100M Series A to C growth venture fund.

Jessica Salinas, Vice President of Investments

New Media Ventures

Jessica Salinas sits at the intersection of tech, impact, and venture capital and has dedicated her career to disrupting traditional systems and centering marginalized communities.

Currently, she is Vice President of Investments at New Media Ventures, an early stage seed fund that invests in activists and entrepreneurs wrestling with democracy's biggest challenges. As VP of Investments, Jess is responsible for the cultivation of early-stage deal flow and portfolio management, building mission-driven partnerships, and leading the growth and direction of the investments team.

Previously, she was a Partner at an impact fund moving the world towards zero poverty, zero disease and zero pollution. Jessica was also the founding Social Impact Lead at Headspace, where she developed their social impact strategy to integrate mindfulness in K-12 institutions and other nonprofits in an accessible, relevant, scalable manner.

As part of the Stanford Latino Entrepreneurship Initiative (SLEI), Jessica co-authored the first "State of US Latino Entrepreneurship" research report and established its prestigious executive education program, SLEI-Ed, for Latinx entrepreneurs to scale their businesses.

Jessica serves on the Board of Words Uncaged, which provides programming for incarcerated and formerly incarcerated individuals in LA, and Plug in South LA, a mission-focused organization focused on creating a community for innovation in South LA. Jessica also serves as the Impact Expert for UNLEASH+, a global incubation program under the auspices of the UNDP for entrepreneurs working on social or environmental challenges.

Jessica received her BA in Communication from Stanford and her MS in Social Entrepreneurship from USC Marshall School of Business.

Carlos Mosquera, Founder and CEO Solidus Capital

Solidus Capital

Mr. Mosquera is the Founder and CEO of Solidus Capital, the premier Digital Assets Powerhouse in the Iberoamerican region, providing agnostic and institutional-grade prime services to HWNIs, Family Offices, Corporations, Wealth Managers, and Banks.

Mr. Mosquera has been involved with the digital asset class for the past 9 years. His experience ranges from managing 25MW+ Bitcoin mining operations globally, to having raised USD 40M+ for investment funds and private placements, to overseeing the advisory of AUM 3k+ BTCs, and the generation of +1000X performance through bespoke event-driven Prop-Trading strategies. Mr. Mosquera is a Certified Bitcoin Expert by the C4 consortium and frequent panelist at international conferences in Singapore, San Francisco, Mexico, etc.

Our Moderators

Lyanne Alfaro, Journalist

Nasdaq

Lyanne tells stories about what’s next in the world of technology, business and entrepreneurship. With more than a $2.6 trillion GDP, she is especially passionate about exploring the Latino influence in the world of business, which she speaks about via newsletter, podcast and platform, Moneda Moves.

She is an award-winning journalist, having reported in national outlets including CNBC, NBC Latino, Business Insider, Millie Magazine and worked on audience engagement as well as strategy. By day, she is supervising producer and social media content director at Nasdaq where she tells stories about the future of market technology and business.

Leonor Ayala

URL Media

Leonor Ayala is an award-winning bilingual video producer, writer and diversity, equity and inclusion executive with over 18 years of journalism and communications experience. She is a highly effective communicator and team leader having worked closely with Senior leadership to create a culture of inclusion in NBC's legacy newsrooms.

After nearly two decades working in legacy newsrooms, Ms. Ayala recently launched Loaiza Media. Currently, her clients include ModelExpand and URL Media. She works as a diversity, equity and inclusion workshop facilitator for ModelExpand, and as the Head of Partnerships and Audience Development for URL Media-a startup company focused on building and amplifying Black and Brown owned local news outlets.

Ms. Ayala is also a co-founder of NBCU Academy - the NBCU News Group’s flagship training program for college students and young professionals. She most recently served as the creator and executive editor of NBCUAcademy.com – an open access journalism and media training website. At NBC News, Ms. Ayala was the deputy lead of diversity, equity and inclusion serving as the creative lead for the news' divisions training, recruitment and retention programs for aspiring journalists and content creators.

Prior to helping launch Diversity, Equity and Inclusion at NBC News, she was the Director of NBC News Partnerships where she developed and implemented a digital and social news content sharing strategy with local stations across the country. She joined the NBC News Partnerships team from the Spanish-language network Telemundo where she spent four years as the Bureau Chief and Director of news coverage in the Northeast and Chicago managing a team of reporters, producers and cameramen.

Ms. Ayala spent seven years at “Dateline” where she produced a ratings winning one-hour documentary on an American mother living on the lam in Europe. Ms. Ayala is also the co-producer of an award winning documentary on the plight of migrant families in the U.S. And in 2009, her work on a one-hour investigative report on black market adoptions from Guatemala was nominated for an Emmy award. She first joined NBC News in 2003 as an assignment editor on the NBC News foreign desk.

She started her TV news career in 2002 when she joined the team of ABC's Peter Jennings Reports as a production associate. She began her journalism career in 1998 as a print reporter for The Record newspaper in New Jersey. She is a graduate of Rutgers University in New Brunswick, NJ and is pursuing a Master’s at New York University. She currently lives in San Francisco, California with her husband, Hal, their two super boys and their mini-Labradoodle, Yorkie.

Our Panelists

MARISELA GARCIA MARQUEZ

KiwiTech

A native of the San Francisco Bay Area deeply rooted in her community and culture, Marisela Garcia Marquez has become a pioneer in the tech industry as the first Latina Millennial leading global investments. With a keen understanding of what it takes to build inclusive partnerships, she continues to inspire teams to strive for high-impact results and create opportunities that embrace diversity.

Marisela is an experienced leader with a passion for building meaningful connections and inclusive communities that transcend borders and bridge cultural divides. She is the Founder of Iberus, a venture capital organization founded in 2015 with a focus on creating cross-border connections and investment opportunities between San Francisco, Silicon Valley and international markets. Additionally, she is a founding partner at InvestMX, a foreign direct investment agency that provides operational, legal and cultural competency support to companies seeking expansion to Mexico.

With an unwavering commitment to creating opportunities that demonstrate the value that diverse women bring to the industry, in 2019 Marisela launched the Global Women in Venture initiative, building a strong community of rising women in venture capital that promotes a global pipeline of female investors, empowers a growing collective of Change-Makers, and establishes a pathway towards diversification and gender equity.

As an advocate for the recognition and integration of Latin America as a critical emerging market in tech, Marisela has been a featured speaker at the MIT Latin American Startup Competition, Mexican Association of Private Equity and Venture Capital Summit, Mexican Association of Women Business Leaders, Latinos in Finance Annual Conference, Engineering CETYS Mexico, She has also hosted entrepreneurship and career development workshops at Stanford University Hult International Business School and University of San Francisco.

Marisela has been recognized as a “Global Entrepreneur Leader” by the Mexican Association of Business Leaders in Guadalajara, Mexico, “NextGen Leader” by Hispanic Executive Magazine and received the BMW Ultimate Drive Award by Latino Leaders Magazine.

Additionally, Marisela is a contributor at Pandocap, making the capital markets more accessible and relevant to what is driving the markets by offering bilingual content and serves on the National Board of Latina Professionals and as President of Latina Professionals’ Bay Area Advisory Council.

Rocio van Nierop, Executive Director

Latinas in Tech

Rocío is Cofounder and Executive Director of Latinas in Tech, an influential non-profit organization dedicated to empowering and connecting Latinas in the Technology Industry.

Latinas in Tech is a non-profit organization with the mission to connect, support, and empower Latina women working in technology and a vision to achieve fair representation in leadership positions. The organization comprises more than 16,000 women working at more than 100 of the top technology companies. The group began in Silicon Valley in 2014 and has since then expanded to 16 other cities:

Rocío graduated with honors from Tec de Monterrey with a degree in Marketing. Until recently, Rocio was the Director of Product Marketing at Prezi where she spent several years launching Prezi's products nationally and internationally. Prior to her role in Product Marketing, Rocio was General Manager of Prezi Latin America making Prezi one of the leading presentation platforms pushing the boundaries of innovation and effective communications.

Rocío has been an advocate for tech inclusion, participating in multiple boards of charitable organizations that push forward the participation of underrepresented minorities. Besides Latinas in Tech, Rocio has co-founded Silicon Valley Day - a conference that brings the best minds of Silicon Valley to multiple cities and countries in Latin America, helped start Red Global de Talentos Mexicanos in San Francisco, as well as the EXATEC alumni group in San Francisco.

Born in the Bay Area to Mexican parents, growing up in Mexico, Germany, and Boston, Rocío is a proud wife and mother of two and she enjoys the outdoors, traveling, literature, and extreme sports.

Gary Bravard, Chief Business Officer

Adore Me

After graduating with a Masters of Science in Financial Markets from Skema Business School, Gary co-founded Adore Me and took on the role of CBO, where he manages supply chain and has built a wholly owned logistics center called Adore Me Services. Since Adore Me’s debut, Gary has been recognized by Forbes in their 30 Under 30: Retail & Ecommerce list.